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Daniel Licht

Advisor Toronto, Canada Area, CA

Previously Co-Founder & CEO, BetterU Inc.. Alumni, The Next 36. Previously took 2 apps to top 10 & top 50 of U.S. Apple App Store overall.

Previously Co-Founder & CEO, BetterU Inc.. Alumni, The Next 36. Previously took 2 apps to top 10 & top 50 of U.S. Apple App Store overall.

2 vouches

Involved In


BetterU Inc.
Laurier Marketing Case Competition


Second Mind
Room Mixer
BetterU Inc.


UX & Growth @ Tradecraft Tradecraft January 2015 - present
Growth & User Experience Designer Independent Consultant April 2014 - November 2014
Operations Manager Concessions Canada April 2014 - September 2014
Growth & User Experience Designer Independent Consultant in Tel Aviv December 2013 - March 2014
User Experience Designer Sleek Technologies May 2013 - November 2013
Co-Founder & CEO BetterU Inc. November 2011 - December 2012
Member The Next 36 November 2011 - August 2012
B2B Marketing Coordinator Avvasi Incorporated September 2011 - December 2011
Marketing Coordinator XMG Studio Inc. (Games include: Inspector Gadget, Degrassi, Drag Racer etc.) January 2011 - April 2011
Market Research Analyst Sheridan Nurseries Limited April 2010 - August 2010
Founder and Chair Laurier Marketing Case Competition September 2009 - April 2010
Sales Representative Convocation Flowers April 2009 - August 2009


London School of Economics and Political Science Management: E-business 2013 - 2013
Wilfrid Laurier University with a Entrepreneurship and Marketing Focus 2013

Interested In

Advisor With
  • • Lean startup
  • • Computer Science
  • • Event Management
  • • Mobile Software Development
  • • Software Architecture and Design
  • • Software Engineering
Markets of Interest
  • • Education
  • • Hardware
  • • Media
  • • Mobile
  • • Productivity Tools
  • • Social Impact
  • • Sports
  • • Travel
  • • Wearable Tech
  • • Edutainment
  • • Lifelong Learning (outside of school)
  • • Higher Education
  • • News

You Should Know About Me

Key Accomplishments

- Marketed 2 apps to top 10 & top 50 of U.S. Apple App Store
- At our height my previous startup (BetterU) had 8 people and a small acquisition offer.
- One of Canada's Next 36 entrepreneurs

Vouches Received

Vouches Given

Think Daniel is awesome?
Vouch for them.

Tsahi Ben Yosef
They're my advisor: RoadStory  •  Co-Founder & CEO, RoadStory and Co-Founder, LotoCards.
Daniel help us a lot defining our UX. Great person with great passion to work & create.
Harris Maxwell
They're my school  •  Co-founder and COO, Qoints and Co-founder and COO, InfiniteSM. University of Waterloo grad.
Daniel is wise beyond his years in start-up IQ. He is always hungry for the newest opportunity and takes the time to properly vet anything b ... efore diving in. If you catch his attention though, you can bet he will give you everything he has. Well-connected and resourceful, Daniel would be a great business partner for any motivated technical co-founder.

Tsahi Ben Yosef
Co-Founder & CEO, RoadStory and Co-Founder, LotoCards.
Tsahi is a very passionate and hard working entrepreneur. He has strong technical and business development abilities.

Henry Shi
Co-Founder, CTO @uMentioned (2MM+ pageviews/day mobile app). Previously @Google, @Bloomberg. @LendUp (raised $60MM). U Waterloo grad.
Henry is one of the hardest working people I have ever met. Henry is intelligent, thoughtful, pragmatic and works well with others. He is an ... outstanding developer with excellent leadership skills. Henry is someone who can see the bigger picture and can clearly define the priorities and process to achieving it. His career is definitely one to watch.

Michael Murchison
We worked together at The Next 36  •  Join us in building Volley ( -- exciting growth, seed-funded, powerful tech, formidable team, and room for 1 more
Michael is a lean methodology master! He finds the most vital elements to any concept (from large-scale to tiny detail) and is extremely ade ... pt at finding the fastest, most effective method of proving or disproving the true hypothesis. Michael has proven that he can take something from the napkin stages to making a large scale impact. I hold his perspective in high esteem and truly believe he's someone you always want in your corner.