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Jason Shellen

Entrepreneur • Advisor San Francisco Bay Area, US

Founder at The Secret Agency. Started Boxer, Brizzly, Google Reader. Ran Blogger & AIM.

Founder at The Secret Agency. Started Boxer, Brizzly, Google Reader. Ran Blogger & AIM.

1 vouches

Primary Skillsets

  • Business Development
  • Fundraising
  • Marketing
  • Product
I have an idea, but I'm open to other ideas
Not currently looking for a cofounder

Primary Cofounder Skillsets

  • • Business Development
  • • Fundraising
  • • Marketing
  • • Product

Involved In


Hike Labs
Boxer, Inc.
Thing Labs


Tapedeck, Inc.
Saint Mary's College of California
Boxer, Inc.


Product Pinterest April 2015 - present
Board Member, The Board of Regents Saint Mary's College of California September 2012 - present
Senior Expert Advisor Boxer, Inc. August 2013 - October 2015
Advisor ClassOwl August 2013 - September 2015
Founder & CEO Hike Labs July 2014 - April 2015
Advisor FitStar November 2012 - March 2014
Co-founder & Head of Product Boxer, Inc. January 2013 - August 2013
VP of Product, AIM & Messaging AOL September 2010 - April 2012
CEO and Founder Thing Labs May 2008 - September 2010
Product Manager & New Business Development Manager Google March 2003 - July 2007
Director of Business Development Pyra Labs January 2001 - March 2003
Marketing Manager Initio September 1997 - March 1999


Saint Mary's College of California Fine Arts 1994 - 1996

Interested In

Cofounder With
  • • Engineering
Markets of Interest
  • • Consumer Electronics
  • • Mobile
  • • Photos
  • • Productivity Tools
  • • Small Businesses
  • • Social Impact
  • • social
  • • messaging
  • • publishing
  • • news

You Should Know About Me

Key Strengths

Product Design • Product management • Acquisitions • Creative Direction • Social Media

Key Accomplishments

As a business development director and product strategist at Pyra Labs, I was part of a revolution in mass communication with Blogger. Evan Williams & I sold the company to Google in 2003. During my tenure at Google, I started the Google Reader project & became it's founding product manager, worked on a plug-in hybrid project for and helped acquire companies like Feedburner, Picasa, Dodgeball & Measure Map.

After leaving Google, I founded Thing Labs in 2008 and created social tools Plinky, Brizzly, the Brizzly Guide, & Let's Be Trends. In September 2010, Thing Labs merged with AOL. I became VP of Product heading up the AIM & Messaging Group at AOL and guided the combined teams in a relaunch and rebrand of AIM.

In 2013, Shellen co-founded and launched Boxer, a new mobile application that changes the way people interact with email. He now advises the core team but has moved away from day-to-day operations.

I continue to advise and mentor several companies and organizations, hold patents on feed and social media technologies and for the last two years has been named to Business Insider's "Silicon Valley 100" list, a compendium of people in the Valley who have "done the coolest things".

Most recently, I've accepted a seat on the Board of Regents at my alma mater, St. Mary's College of California where I received his Bachelor of Arts in Fine Art in 1996.

How I like to work with people As a Cofounder

I bring ideas, product sense to bring a product to market and to be noticed above the din of an ever present cycle of "new" ideas but most importantly the ability to shape a group of people into a team ready to execute.

As an Advisor

I like to work on product where I can help coach the co-founders into thinking about the process behind the product as well as providing support for difficult phases of product development.

Vouches Received

Vouches Given

Think Jason is awesome?
Vouch for them.

Mark Silva
Principal & Founder, KITE. Formerly: SVP Emerging Platforms @ Schawk/Anthem Worldwide/Real Branding. Big Brands+Agencies+Startups+Venture
Incredible skill for building great product ahead of the market to be in demand when the value becomes obvious. Vision. Talent. Would pick u ... p a sword and go in battle with Jason any day.

Andrew Heywood
Talent Acquisition, Origami Logic, Previously Rocket Fuel Inc. and Head of Staffing,