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Ed Loessi

Entrepreneur • Advisor Greater Boston Area, US

A Marketing Technologist, which means that I blend marketing messages and product ideas with the right technologies to define new markets.

A Marketing Technologist, which means that I blend marketing messages and product ideas with the right technologies to define new markets.

followers
following
2 vouches

Primary Skillsets

  • Business Development
  • Enterprise Sales
  • Marketing
  • Product
I have an idea, but I'm open to other ideas
Part-time now, full-time if it takes off

Primary Cofounder Skillsets

  • • Business Development
  • • Enterprise Sales
  • • Marketing
  • • Product

Involved In

Founder

Faulkner Technologies - Enterprise Software - SaaS and PaaS development
Faulkner Technologies - Enterprise Software - SaaS and PaaS development

Advisor

Technology Investment Advisors
Northeastern University - McCarthy Venture Mentoring Network
MassChallenge Startup Accelerator
Technology Investment Advisors

Positions

Mentor Northeastern University - McCarthy Venture Mentoring Network May 2016 - present
Director Product Development and Innovation Chadwick Martin Bailey January 2016 - present
Mentor & Judge MassChallenge Startup Accelerator June 2012 - present
Director Product Development GroupM a WPP Agency May 2014 - December 2015
Product Marketing Director OfferedLocal LLC - Location Based Social Media Marketing April 2012 - May 2014
Senior Product Manager OfferedLocal LLC January 2011 - April 2012
Senior Product Specialist RapidInfluence - Product Marketing and Product Management Advisory Group August 2009 - December 2010
Co-Founder - Product Marketing Manager Faulkner Technologies - Enterprise Software - SaaS and PaaS development January 2004 - July 2009
Co-Founder - Product Manager Faulkner Technologies - Enterprise Software - SaaS and PaaS development 2002 - January 2004
Senior Strategy Advisor Technology Investment Advisors 1997 - 2002

Education

Loyola University Maryland BBA Finance 1993 - 1997
Northeastern University Information Technology

Interested In

Cofounder With
  • • Full Stack Engineering
Advisor With
  • • Software Engineering
  • • User Experience Design
Markets of Interest
  • • Cloud Services
  • • Commerce
  • • Data & Analytics
  • • Enterprise Software
  • • Financial Services
  • • Local
  • • Media
  • • Mobile
  • • Productivity Tools
  • • Robotics
  • • Small Businesses
  • • Smart Home
  • • Wearable Tech
  • • Content
  • • Drones

You Should Know About Me

Key Strengths

SEO • Mobile marketing • Social Media Marketing • Startups • Strategy

Key Accomplishments

I am a Product Specialist and Certified Scrum Product Owner, equally passionate about Product Management and Product Marketing. I am currently working in the global marketing research space, servicing Fortune 500 companies, developing data and analytic tools, and professional service offerings.

When working in Product Marketing, I embrace a range of tools including: content marketing (web content, blogs, video), inbound marketing (search engine optimization), outbound marketing (search engine marketing) and social media marketing tools and concepts to generate those results.

When working in Product Management, I have accomplished results using Minimum Viable Product, Lean Product Development, Agile Product Development and Scrum methods, which while similar, provide variations that ensure reliable outcomes depending on where a company is in its growth path.

I tend to be focused on start-up technologies, growth-oriented entrepreneurial companies and emerging business units within enterprise organizations. Basically, companies that want to grow and move forward as opposed to stable companies with slower growth plans.

Most of the companies that I have worked for have used a Software as a Service - SaaS - or Cloud-based business model and have included: Enterprise Software, Small Business Software, and Consumer Software applications. This landscape of solutions has included: advertising technology, data analytics, email marketing, content management, business process management, consumer and B2B eCommerce, and social media marketing.

How I like to work with people As a Cofounder

I have been involved in 3 startups and have been a significant advisor to several more under programs such as MassChallenge. I believe that I really understand what it takes to get those first customers and to move into a growth phase once the product market fit is set.

2
Vouches Received

3
Vouches Given

Think Ed is awesome?
Vouch for them.

Ryan Selkis
We worked together at Good Benefits, Inc.  •  Founder and CEO, Good Benefits, Inc.. Previously Director, GiveBack@Work, GiveBack.
Ed has been an amazing help for us as we think through our content marketing strategy and early branding. We wouldn't have even known where ... to start without his guidance.
Ian Smith
They're my friends
Ed is a smart marketing man who understands digital strategies and how they connect to increased sales

Nate Aune
Founder & CEO, Appsembler and President and Founder, Jazkarta.
Hard working diligent guy, knows cloud and open source forwards and backwards.

Joel G. Kinney
We worked together  •  Founder, Fort Point Legal. Previously Mentor, MassChallenge.
Joel has a tremendous breadth on knowledge in regards to start-ups. He has very specific legal knowledge by virtue of the fact that he is a ... lawyer, however that knowledge extends to business development and growth strategy. He's worked with many start-up companies and can really bring a lot of direct input as to what it takes to grow a start-up into a successful, fundable company.

Brian McCourt
They're my advisor  •  Co-Founder, SharingCounts Inc. Previously Vice President/Partner, The Bowdoin Group. Founder of The McCourt Foundation for Alzheimer's & MS
Brian has great passion for the things he believes in and a genuine desire to make a difference.