Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.

Steve McPhee

Entrepreneur • Advisor Toronto, Canada Area, CA

CMO, eLUXE. Previously VP Strategic & Business Development | Co-founder, Makeover Solutions Inc..

CMO, eLUXE. Previously VP Strategic & Business Development | Co-founder, Makeover Solutions Inc..

0 vouches

Primary Skillsets

  • Business Development
  • Marketing
I don't yet have an idea I'm excited about

Primary Cofounder Skillsets

  • • Business Development
  • • Marketing

Involved In


Makeover Solutions Inc.
Makeover Solutions, Inc.


Business Development & Partnerships Square August 2014 - present
Chief Operating Officer eLUXE 2013 - 2014
VP Strategic & Business Development | Co-founder Makeover Solutions Inc. 2007 - 2012
VP Strategic Planning & Business Development Makeover Solutions, Inc. 2007 - 2010
Co-Founder, VP Sales & Marketing Makeover Solutions, Inc. 2001 - 2007
Assistant Brand Manager Procter & Gamble 1999 - 2001


Wilfrid Laurier University Business Co-op September 1995 - September 1999

Interested In

Cofounder With
  • • Engineering
  • • UI/Design
Markets of Interest
  • • Advertising
  • • Cloud Services
  • • Commerce
  • • Data & Analytics
  • • Fashion
  • • Media
  • • Mobile
  • • Sports

You Should Know About Me

Key Strengths

E-Commerce • Digital marketing • Digital Strategy • Product Development

Key Accomplishments

I left Procter & Gamble to co-found MakeoverSolutions in 2001 and was responsible for all biz dev, sales, marketing (everything but coding). Sold SaaS product to many large CPGs and publishers as well as lead ad sales and marketing at our B2C website-
In 2007 we sold the majority of the company to a group of VCs (Rho Canada, Village Ventures) and in 2012 we merged with

How I like to work with people As a Cofounder

Can wear many different hats and have started, built and exited a successful tech company.
Extensive biz dev/sales and marketing experience, experience building a consumer product from the ground up. Proven 'growth hacking' skills to generate traffic, convert users and grow revenue via site optimization, SEO, SEM and creative business development.

Vouches Received

Vouches Given

Be the first to vouch for Steve.

Jonathan Kelly
We worked together  •  Search Engine Optimization Specialist, Self Employed. Previously SEO Consultant, StyleCaster Media Group.
I've known Jon for 6-7 years when he first started as a consultant for my company. I've since referred him to others as someone I trust to d ... o a great job. He has great domain in SEO and general internet marketing knowledge and is driven to make his businesses succeed.