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Mark Michelson

Advisor Greater Atlanta Area, US

Marketing research specialist using digital/mobile qualitative and quantitative methods

Marketing research specialist using digital/mobile qualitative and quantitative methods

followers
following
5 vouches

Involved In

Founder

Mystery Shopping Providers Association
ShowIntell, LLC

Advisor

Business Evaluation Services
InReality
Slingshot Product Development Group, InReality Experience Design, Focus on Food product development, Miller/Zell store design, Albatross Luxury Research, Bare International Service Evaluations,
Albatross Luxury Research
Bare International
Porter Healthcare Research

Positions

President/CEO Threads Qualitative Research October 2009 - present
President/CEO Threads Research and Strategy October 2009 - present
Executive Director Mobile Marketing Research Association October 2011 - present
Co-Founder Mystery Shopping Providers Association 1997 - present
President/CEO Michelson & Associates, Inc. June 1984 - present
Director of Strategy & Research InReality June 2014 - December 2015
Vice President Synovate August 2009 - October 2010
Senior Vice President The Marketing Workshop, Inc. January 2008 - April 2009
Qualitative Research Director Focus on Food June 2005 - November 2007
Founder/Chairman ShowIntell, LLC June 1999 - February 2002

Education

The University of Georgia Journalism, Business 1980 - 1984
Augusta Preparatory School 1979 - 1980

Interested In

Markets of Interest
  • • Advertising
  • • Commerce
  • • Consumer Electronics
  • • Data & Analytics
  • • Education
  • • Events
  • • Food and Restaurants
  • • Healthcare
  • • Local
  • • Media
  • • Mobile
  • • Music
  • • Photos
  • • Small Businesses
  • • Smart Home
  • • Social Impact
  • • Transportation
  • • Travel
  • • Wearable Tech
  • • Restaurants and Retail
  • • Beverages
  • • CPG
  • • Specialty Food
  • • Quantified-self
  • • Wellness
  • • Medical Devices
  • • Movies/Film
  • • TV

You Should Know About Me

Key Accomplishments

Not completed yet

5
Vouches Received

1
Vouches Given

Think Mark is awesome?
Vouch for them.

Dean Schwartz
President, SunPorch Structures. Previously VP Sales and Marketing, SunPorch Structures.
Experience, professionalism and expertise.
Mike Wittenstein
Founder + Managing Partner at STORYMINERS. International Conference Speaker
Mark is one of the best qualitative researchers I know because he knows people, tech, and he always starts with the right questions!
Charles Stiles
We worked together  •  Host of Mystery Diners, Food Network and Owner, Business Evaluation Services.
I have know Mark for nearly 15 years and have worked with Mark on a professional level in may areas including market research projects. Mark ... brings tremendous value and insight to the research world.
Florian Vollmer
We worked together  •  Chief Experience Officer, Principal, InReality and Instructor (Graduate Studies Industrial Design), Georgia Institute of Technology.
Enthusiastic and a strong focus on the voice of the consumer!
Michael Bare
We worked together  •  Owner, President, BARE International and President, Bare International.
well versed in anything strategic

Dean Schwartz
President, SunPorch Structures. Previously VP Sales and Marketing, SunPorch Structures.
Dean has been an entrepreneur since graduating from UGA. He's an experienced marketer with equal skills in operations and manufacturing.