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Bob Scheier

Advisor Greater Boston Area, US

Principal, Bob Scheier Associates and Principal, Bob Scheier Associates.

Principal, Bob Scheier Associates and Principal, Bob Scheier Associates.

6 vouches

Involved In


Principal Bob Scheier Associates September 2000 - present
Editor Global Delivery Report February 2010 - July 2012
Technology Editor Computerworld August 1998 - September 2000
Industry Editor VARBusiness November 1997 - September 1998
Senior Editor Computerworld 1996 - 1998
Senior Editor PC Week 1986 - 1995
Senior Editor Ziff-Davis Publishing 1986 - 1995
Senior Editor PC Week, Ziff Davis Media 1986 - 1995
Special Projects Editor Wilkes-Barre Times Leader 1985 - 1986


University of Massachusetts, Amherst Political Science 1970 - 1974
Waltham High School 1966 - 1970

Interested In

Markets of Interest
  • • Cloud Services
  • • Data & Analytics
  • • Enterprise Software
  • • Productivity Tools

You Should Know About Me

Key Strengths

Content marketing • Lead generation • Drip marketing • B2b marketing • Copywriting • Product positioning • Social Media • lead scoring

Key Accomplishments

I have more than 25 years reporting on and writing about virtually every form of information technology and the associated IT and business processing outsourcing services. I've helped everyone from startups to giants such as Microsoft, Oracle, SAP and global services provider Cognizant educate and engage customers. My clients often mention the value of the brainstorming we do before the writing begins, working together to define their market messages and differentiation.

Among my recent work is an in-depth comparison of Platform as a Service vendors for a global software company, a summary of a survey of telecom customers and a detailed technology "vision" document, both for a global IT and business process service provider.

How I like to work with people As a Cofounder

I enjoy taking the time to understand a company's true differentiation and value and craft copy that answers the prospect's "next question" at each stage in the buying cycle. My strategy is to drive for the best, most concise messaging by listening, asking, and refining -- then building out the strategy with creative ideas for content and content distribution.

As an Advisor

I act as a reporter, asking detailed questions to understand your product or service, target market, differentiation vs. competitors, and the value you provide to customers. Only after understanding all that, and your target audience(s) do I begin crafting your messaging and wordsmithing your content.

Vouches Received

Vouches Given

Think Bob is awesome?
Vouch for them.

Bob Gallagher
We worked together  •  VP of Client Services & Principal, Digital Pi, LLC. Previously President, VocaBeans. Stanford grad.
Bob translates technology into meaningful business terms that can be understood by executives.
Linda Dailey Paulson
Writer and Editor, Self Employed.
Bob is a thoughtful writer who would be a valuable addition to any team. He communicates complex ideas clearly and is a pleasure to work wit ... h.
David Strom
We worked together  •  Advisory Board Member, Society for New Communications Research. Stanford grad.
Bob has a great deal of knowledge and the ability to communicate concepts clearly and effectively. He has also run his own business for deca ... des and understands the entrepreneur mindset well.
Larry Marion
We worked together  •  Board member; Chair, house tour committee, Historic Newton. Northwestern grad. Drexel grad.
pro active, always thinking what his target audience wants and needs, excellent people skills
Alan Alper
We worked together  •  AVP Corporate Marketing, Editorial Director, Cognizant Technology Solutions.
Yes, he's smart, savvy and knows how to get things done -- despite whatever odds are in front of him.
Sharon Stanaland
We worked together  •  VP, XL Global Services.
Bob is a great, resourceful thinker who can effectively manage many different and sometimes difficult personalities, who is a quick study, a ... nd who consistently produces quality output.