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Betsy Peters

Entrepreneur • Advisor Portland, Maine Area, US

Chief Marketing Officer, LightSail Education and Advisor + Growth Strategist, 230Trees. The University of Texas at Austin grad.

Chief Marketing Officer, LightSail Education and Advisor + Growth Strategist, 230Trees. The University of Texas at Austin grad.

10 vouches

Primary Skillsets

  • Business Development
  • Growth
  • Fundraising
  • Marketing
I don't yet have an idea I'm excited about
Part time now, full time if it takes off

Primary Cofounder Skillsets

  • • Business Development
  • • Growth
  • • Fundraising
  • • Marketing

Involved In






Chief Marketing Officer LightSail Education July 2015 - present
Advisor + Growth Strategist 230Trees January 2014 - present
Entrepreneur in Residence Maine Technology Institute April 2014 - August 2015
CEO + Curator of Possibilities PossibilityU July 2010 - September 2014
Director of Marketing and Development Women to | Concordia Partners LLC February 2007 - June 2010
Strategy Consultant Peters Research & Consulting January 2001 - February 2007
Director of Interactive Media Resort Sports Network (Outside TV) July 1999 - September 2000
General Manager, Cox Enterprises/Outdoor Life Network July 1996 - June 1999
Manager of Internet Marketing Steamboat Ski & Resort Corporation September 1994 - June 1996


The University of Texas at Austin Marketing & Entrepreneurship 1998 - 2000
Saint Lawrence University Government 1987 - 1991

Interested In

Cofounder With
  • • Mobile Engineering
Markets of Interest
  • • Social Impact
  • • Wearable Tech
  • • Education
  • • Small Businesses
  • • Productivity Tools
  • • Healthcare
  • • In-classroom learning (K-12)
  • • Lifelong Learning (outside of school)
  • • Edutainment
  • • Youth Leadership
  • • Teacher training
  • • Quantified-self

You Should Know About Me

Key Strengths

Growth • Business Development • Business Strategy

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Betsy is awesome?
Vouch for them.

Rudiger Merz
They're my friends  •  Global Chief Marketing and Corporate Development Officer, Cobiscorp and President, Impact Group Inc..
disruptive mindset with proven, practical mindset to achieve it
Peter Murray
They're my friends  •  Technology Strategy / Architecture Consultant, Murray Consulting. Previously Chief Technology Officer, IDBS. Stanford grad.
Betsy is a driven, visionary entrepreneur. Drawing on her corporate experience in sports entertainment, she brings thoughtful passion to be ... ar in her startup activities. Betsy's deep understanding of marketing and brand positioning as well as her drive to achieve scale makes her an ideal leader or co-leader of a startup enterprise. Betsy ROCKS - any early-stage business would be lucky to count her among the founding team.
David Stone
We worked together  •  Managing Partner, Payments207. Previously CEO and Co-founder, CashStar. Tufts grad.
Smart, articulate, thoughtful
Elliot Murphy
We worked together  •  CEO, Kindly Ops. Previously CTO, Pat Deegan, PhD & Associates, LLC.
Betsy is deeply insightful and a skilled problem solver and coach. I've sought her advice on thorny business strategy problems and been very ... impressed with how she can cut to the heart of the matter. I've also seen Betsy coaching her team and companies that she was advising, and admire her ability to help people grow and deliver excellent results.
John Burns
We worked together  •  Board Observer, Academic Merit and Board Observer, Tide Creative, LLC. Penn State grad.
Betsy IS an awesome entrepreneur. She has been at the core of several startups, and has mentored and analyzed others. She is very strategic ... in her thinking, and has a long term focus, thinking and planning beyond the immediate set of issues. She is a superb communicator who knows how fully listen to others and grasp their meaning, and also wonderful at getting her messages across in a way that stays with the receiver. She is positive, energetic, optimistic and realistic. Great energy. I highly recommend Betsy as a peer, colleague, mentor, partner and friend.
Peter Troast
Founder/CEO, Energy Circle. Previously Advisor/Investor, University of California, Berkeley grad.
Doug Roberts
We worked together  •  Trustee, Village of Greenport and President and Founder, Educational Solutions Consulting LLC. Princeton grad.
Betsy combines good ideas with operational chops and marketing wizardry. Her people skills are stellar and I'd follow her into a burning bu ... ilding.
Oliver Wreford
We worked together  •  Vice President, Product and Marketing, PowerSchool Group LLC. Previously Vice President of Product and Marketing, Pearson. University of Michiga
Betsy is extremely creative and ambitious and has the ability to quickly learn an industry and deliver solutions that meet customer needs.
Carl Spang
We worked together  •  Private Investor, Private Investor and Consultant. Previously Entrepreneur in Residence, Maine Technology Institute. Boston grad.
She has great experience and an innate ability to effectively problem solve. Excellent communication skills and a collaborative attitude.
William Midon
They're my current cofounder  •  Founder, Cambium Enterprises and Founder, PossibilityU.
Absolutely. Betsy is very bright, incredibly hard working, organized and inspiring to those around her

Peter Murray
They're my friends  •  Technology Strategy / Architecture Consultant, Murray Consulting. Previously Chief Technology Officer, IDBS. Stanford grad.
Peter is a great entrepreneur - a quick, critical thinker, who is very thoughtful about both strategy and technology. He was an informal adv ... isor and constant thought partner during my start up and I relied on him for both insight and empathy. Pete would make an excellent co-founder or advisor given his natural leadership skills and his deep technical knowledge and passion for its strategic application.