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Cordell Ratzlaff

Advisor San Francisco Bay Area, US

User Experience Director, Google. Previously Director, User Experience, Cisco. The Ohio State grad.

User Experience Director, Google. Previously Director, User Experience, Cisco. The Ohio State grad.

2 vouches

Involved In




User Experience Director Google June 2012 - present
Director, User Experience Cisco November 2006 - June 2012
Creative Director frog design January 2003 - November 2006
Director of Web Design August 1999 - December 2002
Manager, Human Interface Group Apple Computer August 1990 - August 1999
Senior Human Factors Engineer Ford Aerospace December 1986 - August 1990
Research Associate NASA Ames Research Center September 1984 - December 1986


San Jose State University Psychology with emphasis in Human-Computer Interaction 1984 - 1986
The Ohio State University Completed one year of graduate studies toward an M.S. degree in Industrial and Systems Engineering 1983 - 1984
University of Nebraska at Kearney Psychology 1978 - 1982

Interested In

Markets of Interest
  • • Advertising
  • • Commerce
  • • Financial Services
  • • Hardware
  • • Healthcare
  • • Mobile
  • • Payments

You Should Know About Me

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

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Jesse Ellenbogen
Owner / General Manager, UserFit Consultancy ( Previously Chief of UX Design, NAUTO. Stanford grad.
Cordell knows UX backwards & forwards, much more so than 99.99% of the folks in the field. He's also a great guy to work with, and really ca ... res about making the right thing happen!
Dan Makoski
We worked together  •  Chief Design Officer, Garage Partners. Previously VP of Design, Capital One. Tufts grad.
Cordell is a legend in Human Centered Design. He's led innovative design organizations in companies as varied as Apple, Frog, Cisco and Goog ... le. I've heard exceptional things from the design leaders he's worked with, and know he'd be a strong asset to any startup or individual that he mentors.