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Nico Macdonald

Advisor London, United Kingdom, GB

Chief Executive, The Research & Development Society and Co-founder and co-author, Big Potatoes: The London Manifesto for Innovation.

Chief Executive, The Research & Development Society and Co-founder and co-author, Big Potatoes: The London Manifesto for Innovation.

4 vouches

Involved In


Big Potatoes: The London Manifesto for Innovation
Ascendant Partners Limited
Spy Graphics


Flow Interactive


Chief Executive The Research & Development Society February 2016 - present
Co-founder and co-author Big Potatoes: The London Manifesto for Innovation January 2010 - present
Principal Spy January 2001 - present
Chair Media Futures January 2008 - February 2016
Council Member The Media Society January 2011 - November 2012
Interim Head of Innovation Creative Industries Network for Innovation (iNet) January 2011 - April 2011
Chair Innovation Forum February 2007 - December 2009
Chair Experience Design London February 2000 - September 2006
Co-founder Ascendant Partners Limited June 1999 - December 2000
Owner Spy March 1998 - May 1999
Design strategy, New Media Department Guardian Media Group August 1997 - February 1998
Digital Design Director MetaDesign London February 1997 - June 1997
MD and founder Spy Graphics January 1989 - January 1997
Researcher Centre for Development of Instructional Technology (Cendit) February 1985 - August 1985


London School of Economics Law September 1985 - March 1988
Lewes Priory September 1977 - June 1984

Interested In

Markets of Interest
  • • Events
  • • Consumer Electronics
  • • Cloud Services
  • • Productivity Tools
  • • Transportation
  • • Smart Home
  • • Media
  • • Education
  • • News
  • • Lifelong Learning (outside of school)

You Should Know About Me

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

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Rob van Kranenburg
Ecosystem Manager, Horizon 2020 Project TagItSmart and Project Lead,
David Lipkin
Founder, Principal, Method. Previously Founder, President, Method.
Nico has been central to London's innovation and startup scene for many years. He's well connected, knowledgeable, and a good guy to work wi ... th.
Tobi Schneidler
We worked together  •  Owner and CEO, Bouncepad and Owner, Spotspot creative + engineering.
Nico is a considered thinker, networker and connector in the London tech and media scene. He blends academic rigour with a strong business m ... ind, and has been a great supported since we first met.
Anthony Mandal
We worked together  •  Reader in Print and Digital Cultures, Cardiff University. Previously Senior Lecturer in English Literature, Cardiff University.
Nico has been involved in cross-sectoral projects that have drawn together academics, creatives and heritage practitioners in new and exciti ... ng collaborations. He is also experienced in arranging and overseeing large-scale, attention-grabbing events that meet the interests of multiple stakeholders from a range of fields and backgrounds. I have had contact with Nico over the past three years, primarily through his role as an advisor and mentor for an ongoing creative/academic project which I am co-devleoping: his interest and support have had a positive effect on our goals.