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Tobin Trevarthen

Advisor San Francisco Bay Area, US

Spatial Shift is a high end business development and idea launch company that focuses on Connected Consumer space.

Spatial Shift is a high end business development and idea launch company that focuses on Connected Consumer space.

9 vouches

Primary Skillsets

  • Ad Sales
  • Business Development
  • Marketing
  • Growth

Primary Cofounder Skillsets

  • • Ad Sales
  • • Business Development
  • • Marketing
  • • Growth

Involved In


Drive Time Metrics, Inc.
Spatial Shift


public radio international
Advisor Role
105 conversations
Drive Time Metrics, Inc.


Chief Narrative Office Sparkpr October 2015 - present
Advisor Streamwize August 2014 - present
Co-Founder/Advisor Drive Time Metrics, Inc. May 2014 - present
Founder Spatial Shift April 2014 - present
Business Consultant Sparkpr October 2014 - October 2015
Advising Partner Prohaska Consulting September 2014 - October 2015
VP Monetization - Aha Radio and Harman Cloud Platform Harman International March 2012 - March 2014
COO/EVP, Business Development and Partnership Everloop April 2011 - March 2012
VP Business Development Anchor Intelligence May 2008 - December 2010
Visiting Advertising Professional Michigan State University March 2008 - March 2008
VP Sales - AOL Media Ntwk AOL October 2002 - December 2007
VP Business Solutions AOL March 2002 - October 2002
VP Business Development AOL November 2000 - March 2002
VP Business Development January 2000 - November 2000
Director, Corporate Sales & Marketing Time Inc/Time Warner December 1997 - December 1999
Corporate Sales Development Mgr Time Inc./Time Warner July 1993 - December 1997
Sr. Mktng Manager - Custom Marketing Meredith Corporation August 1991 - July 1993
Regional Sales Manager, USA Weekend/Gannettwork Gannett January 1988 - July 1991
BOARD DIRECTORSHIPS Board of Director Roles January 1983 - March 1983
ADVISORY BOARDS Advisor Role January 1983 - March 1983


Michigan State University Advertising 1978 - 1983
University of California, Davis Sensory Evaluation of Wine 2004 - 2004
Harvard University Kennedy School of Government Negotiation for Senior Exec 1999 - 1999
Stanford University Managing Innovation 1998 - 1998
University of California, Los Angeles Entertainment Licensing, Electronic Development, Interactive Marketing Communications 1994 - 1996
Northwestern University Integrated Marketing Communications 1991 - 1991
The University of Chicago Strategic Planning 1988 - 1988

Interested In

Joining an Early Team
Advisor With
  • • Coding
  • • User Experience Design
Markets of Interest
  • • Advertising
  • • Cloud Services
  • • Consumer Electronics
  • • Enterprise Software
  • • Food and Restaurants
  • • Local
  • • Media
  • • Mobile
  • • Music
  • • Recruiting
  • • Social Impact
  • • Wearable Tech
  • • Content

You Should Know About Me

Key Strengths

Business Development • Marketing Strategy • Strategic Partnerships • Strategy • narrative

Key Accomplishments

* Led start up: Pre-Revenue to $30M
* Led and built sales and BD Teams: $25M - $75M
* Led corporate division oversight: $150M - $450M

* Sold the first ever sponsorship of the Heisman Trophy - Suzuki Motors of America.
* Team Sold 50% of Goldrush, the first AOL/Mark Burnett Interactive Game on the web. (Partners: T-mobile, Best Buy and WAMU).
* Led first AOLTWX Global deal "Music Goes Global" launching new Toyota Camry.
* Sold first interactive promotional ad in connected car - Quiznos on Aha Radio.
* Sold first Instant Messaging (AIM) sponsorship to Gap for Holiday Shopping Bot
* Sold first interactive radio station in the connected car - Toyota Scion.
* Created and sold over $50M in data driven solutions - Time Inc, Meredith, Anchor Intelligence

How I like to work with people As a Cofounder

* Connected Consumer focus
* Multi-screen, multi-modal executions
* Contextually Aware engagements
* Proximity and real time based delivery of promotional opportunities
* Connected Car
* Mobile
* Internet of Things/Sensor based mediums

Vouches Received

Vouches Given

Think Tobin is awesome?
Vouch for them.

Daniel Stein
We worked together  •  Founder & CEO, EVB, Inc.. Previously Producer - Virtual Studio, Francis Ford Coppola Presents.
I have know Tobin for over 20 years. He has always been on the forefront of media, entertainment and technology. He has great ideas and an ... amazing network.
Edward Wachtman
They're my friends  •  Founder and Principal, StoryTellings™ Consulting. Previously VP Forum Canada; Director SAS Western Division, Forum Corporation.
Toby is one of the best read, well-rounded people I know in the digital industry. He is big picture thinker and very astute at identifying o ... pportunities, even when they present themselves ever so faintly. I call upon his experience and expertise whenever I'm in need of clear, succinct, and--most importantly--relevant guidance regarding the digital economy. Toby is great to brainstorm with; he listens attentively and builds on what others are saying; the end result is superb synergistic thinking. He is awesome!
Chia-Lin Simmons
Ex-Googler, Ex-Amazon, Ex-Harman. Exec for startups & public companies. Working on family tech, wearable with machine learning.
Toby is strategic and smart. He is able to look at an industry and see possibilities!
Michael Raneri
We worked together  •  Chairman & CEO, Venovate Holdings, Inc. and Advisor, Provident Trust Group.
Tobin is a great thinking partner, who listens first and then formulates opinions and advice. Good listening skills in my experience, are w ... hat make the advisor effective.
Kristin McDonnell
We worked together  •  Board of Advisors, DropThought Inc and Board of Advisors, AttriBuy. Harvard Business School grad. Northwestern grad.
Toby can see the future before it happens and know how to sell that vision to major enterprises.
Geoff Ramsey
We worked together  •  Chairman and co-founder, eMarketer, Inc. and Author of "Digital Impact: The Two Secrets to Online Marketing Success", eMarketer, Inc..
Tobin gets digital like few people do.
Charlene Yu Vaughn
We worked together  •  CEO, The Algonquin Group. Previously Volunteer PR Director, San Marino Girl Scouts PR. University of Virginia grad.
Toby is a visionary AND a great hands-on team player who makes things happen. The range of his experience and network from MNCs to start up ... s is valuable to any entity.
John Durham
We worked together  •  CEO/Managing General Partner, Catalyst SF and Co-Founder, Republic Project.
he has insights, vision and practical experience that is very valuable, and has probably seen, heard, witnessed many good and challenging i ... nsights--a doer, thinker, and ethically based person
Tim Donovan
We worked together  •  Managing Director, Head of Global Enterprise Practice, Sparkpr and Advisor: Strategy, Ponga.
He's a big thinker futurist grounded in reality who knows how to execute.

Chia-Lin Simmons
We worked together at Harman International  •  Ex-Googler, Ex-Amazon, Ex-Harman. Exec for startups & public companies. Working on family tech, wearable with machine learning.
She is very focused on operations and gets stuff done. She is super smart and moves fast.

Fred McIntyre
Advisor, Unified Social and CEO, (acquired by Unified Social). Duke grad.
He has a deep product background and has seen many different scenarios both at a public and private company level.

Allen Wolff
Chief Financial Strategist, PlumDiggity and CoFounder, PaySimple. University of Michigan grad.
He has a great insight into the financial make up of a start up. And, has the historical lens to add value.

Kristin McDonnell
We worked together  •  Board of Advisors, DropThought Inc and Board of Advisors, AttriBuy. Harvard Business School grad. Northwestern grad.
Kristin is a very sharp mind. She has created and sold several businesses, with successful exits. Net-net, she has been through the wars, t ... he fundraising, the valley of death and can speed up the learn curve of an aspiring company.

Leor Stern
Co-founder, CEO, Cronologics Corporation. Previously Head of Business Development, IFTTT. University of California, Davis grad.
He has been through the evolution of innovative approaches to market. Offers a global context to match the deeper operational insights he c ... an provide.

Tim Donovan
Managing Director, Head of Global Enterprise Practice, Sparkpr and Advisor: Strategy, Ponga.
He is several steps ahead of the market and can connect dots that others have not seen yet. More importantly he can articulate these observ ... ations into a viable outcome. That is what sets an idea apart from a reality.

Roderick MacKenzie

I have worked with Rod on launching a new concept in the Connected Car space and he has a very in-depth knowledge about automotive, technolo ... gy, cloud based connectivity and legal/governmental concerns dealing with data and privacy. If you are playing in this space...he is your guy.

Benjamin Auslander
We worked together  •  Content Manager: Connected Services, Volkswagen of America, Inc and North East Regional Sales Manager, OnStar. Michigan State grad.
He is a forward thinker and ahead of the curve. He has intimate knowledge on the connected car space and wants to bring that insight to the ... market.

Vince Thompson
We worked together  •  Advisor, Jukin Media and Board Member, University of Southern California grad.
Vince is a very well respected digital executive that has authored a book on the virtues of management. He accels in sales management, star ... t up development and go to market strategies. And, most of all - he is a fun guy to be around.

Per Ljung
Founder, LookSee Labs. Previously VP, Advanced Technology & Projects (ATAP), Motorola Mobility. University of California, Berkeley grad.
He is a blend of vision, brilliance and hands on experience.

Owen McCumber
Ad-Tech & Industry Veteran. Previously Director of Operations and Business Development, Namo Media.
He has a wonderful depth of knowledge in the online world and has invaluable insights to share.

Bill Blummer
We worked together  •  Senior Vice President Monetization and Sales Solutions, Keek. Previously Vice President Sales East, Demand Media.
Because he understands the business well and has the hunter skills necessary to overcome start up hurdles.

Eric Quon-Lee
They're my friends  •  Management consultant and startup advisor.
He has a consultants perspective on the world and has injected himself into many different accelerators around the globe. He has gained an ... entrepreneurs mindset, while bridging strategic insights developed working with big companies who have problems and challenges they need solved.