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Sebastian J. Leonardi

Advisor Greater New York City Area, US

Chief Business Strategist & President, DSXgroup, LLC. Social Commerce Guru | Channel Development Expert | Innovator & Growth Hacker

Chief Business Strategist & President, DSXgroup, LLC. Social Commerce Guru | Channel Development Expert | Innovator & Growth Hacker

6 vouches

Involved In


Waxing Poetic
Take Shape for Life
Nestle USA
Lyoness AG
Catterton Partners
Product Dossier
Charles & Colvard
H20 at HOME
Village Candle
NutraHealth Partners
The Pampered Chef
Ellie Kai
BEV Capital
Marketing Executives Networking Group (MENG)

Side Projects

Associate Network Commerce |
ANC Social Commerce Model


President & Chief Business Strategist DSXgroup, LLC. November 2010 - present
Member | Board of Directors Marketing Executives Networking Group (MENG) January 2013 - present
Vice President- Direct Selling & Multichannel Markets IMN, Inc. July 2008 - November 2010
Senior Vice President Integrated Management Services, Inc. 2005 - 2008
Vice President Integrated Management Services, Inc. 2004 - 2005
Consultant: Interim Director of Business Development Rhodes Group, Inc. 2003 - 2004
Consultant: Interim Director of Business Development HealthDay News 2002 - 2003
Senior Vice President WCC, Inc. 2000 - 2002
Vice President Sales & Marketing First World Financial Corporation 1996 - 1999
Director, Key Accounts & New Business Development First World Financial Holdings Corporation 1990 - 1995


Central Connecticut State University Business Administration, Marketing, Psychology

Interested In

Markets of Interest
  • • Commerce
  • • Enterprise Software
  • • Fashion
  • • Games
  • • Healthcare
  • • Media
  • • Mobile
  • • Small Businesses
  • • Social Impact
  • • Wearable Tech
  • • Fitness
  • • Nutrition
  • • Quantified-self
  • • Wellness
  • • Medical Devices

You Should Know About Me

Key Strengths

Customer Acquisition • Go to market strategy • Channel Development

Key Accomplishments

Sebastian Leonardi is an accomplished senior executive and business strategist with 25 years of broad-based leadership in technology, consulting, and healthcare sectors. He has significant experience steering vision, innovation and leading accelerated growth initiatives for organizations focused on capturing triple-digit revenue, market share and profit from domestic and international markets.

Sebastian is a leading consultant and trusted advisor to executive management teams and recognized expert on innovative channel strategy, social commerce, business & technology alignment and conversion-focused programs. He has an outstanding record of creating accelerated growth and has implemented innovative solutions for startups, private equity owned companies and multibillion dollar global conglomerates in North America and Europe.

Prior to founding DSXgroup, Sebastian served as VP, Direct Selling & Multichannel Markets for a leading private equity owned SAAS technology provider where he was responsible for achieving top-tier provider status and dominating market leadership in less than 2 years. During the same period, he expanded sales operations to the U.K., exceeded new market revenue projections by 533% and increased domestic revenue 340%, new customer acquisition 330%, prospect conversion 10X and user growth 20X.

Previously, he served as SVP for a leading management & technology consulting firm where he specialized in working with start-ups, turnarounds, and many of the fastest growing direct selling companies in the industry. During his tenure, he was instrumental in defining industry best practices for achieving business & technology alignment and creating the due diligence template for business model assessments used by private equity firms to evaluate direct selling companies for M&A.

As President & Chief Business Strategist of DSXgroup, Sebastian and his team partner with strong Consumer Brands, Social Commerce and Direct Response Companies, Technology Providers and Private Equity Firms to accelerate sales, conversion and growth by developing and implementing innovative channel design and model transformation strategies.

Sebastian is a frequent speaker at industry events; a published writer; innovator & founder of the Associate Network Commerce (ANC) Model and channel strategy; Co-founder of Social Marketing Automation (SMA) and; Pioneer of Gamification in the worldwide direct sales industry. He serves on the Board of Directors for MENG, an exclusive professional member organization of nearly 1000 top-level sales & marketing executives from some of the largest, most innovative companies in the world; and as a Judge for Temple University’s Fox School of Business Annual Business Plan Competition.

Vouches Received

Vouches Given

Think Sebastian is awesome?
Vouch for them.

Claudio Schapsis
We worked together  •  Chief Georilla Officer - Location Based Marketing and Mobile Marketing strategies, Georillas - Location Based Marketing.
Sebastian possess the most important
Michael Norris
President, Starboard Consulting LLC. Previously President Partylite Americas, PartyLite.
Sebastian is a Great entrepreneur with a focus on meeting Customer needs
Kris Shenk
We worked together  •  VP of Technology / CIO, Cabi Clothing. Previously SVP COO / CIO, Zoyto.
Sebastian has a personable, relatable approach and has the ability to see the big picture, work with the executive sponsors and to formulate ... an appropriate business solution, strategy or roadmap.
Aaron Brotherton
We worked together  •  Director of Marketing, Nautilus Inc.. Previously Director, DRTV & Creative Development, Nautilus Inc..
Sebastian is an amazing resource for direct selling methodologies, strategies, and models. He is undoubtedly one of the most well versed tho ... ught leaders in this category with the practical experience to support his tactics approaches. I would recommend Sebastian without hesitation to anyone interested in this space. After engaging with Sebastian in numerous strategic sessions, I can attest he is a talented speaker and presenter capable of connecting with all levels of an organization through the C-suite.
Janet Therese
We worked together  •  Previously VP of Sales and Marketing, Univera LifeSciences. Previously Sr. Director of Sales and Marketing, Univera LifeSciences.
Sebastian's extensive and diverse expertise has made him a valuable partner during the execution of major initiatives. I have complete trus ... t in his guidance and would not hesitate to work with him again on future projects.
Scott Steer
We worked together  •  Strategic marketer specializing in maximizing growth via omni-channel optimization- branding, customer acquisition and engagement.
Sebastian is a trusted advisor to executive management teams and recognized expert on social commerce, direct sales models, and business & t ... echnology evolution focused on sales conversions. He is both visionary and accountable, with a strong history of driving business growth.

Scott Steer
We worked together  •  Strategic marketer specializing in maximizing growth via omni-channel optimization- branding, customer acquisition and engagement.
Scott is a senior marketing executive and agency leader with broad-based experience in agency settings, entrepreneurial environments and lar ... ger matrix organizations. He is personable and pragmatic in his approach and focused on delivering real world impact and bottom-line results.