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Guy Whitcroft

Advisor Cape Town Area, South Africa, ZA

Non-Executive Director / Board Member, Brandserve and Owner & Director, Business Advisors & Services.

Non-Executive Director / Board Member, Brandserve and Owner & Director, Business Advisors & Services.

2 vouches

Involved In




Consulted to various companies, large and small
BrandServe Group
BrandServe Group


Owner & Director Business Advisors & Services January 2011 - present
Interim CEO Westcon-Comstor Southern Africa June 2016 - present
Non-Executive Director / Board Member BrandServe Group February 2015 - present
Chief Executive (Interim) IT4Africa May 2014 - January 2015
Managing Director - UK (Interim) Business Connexion October 2012 - August 2013
Interim COO Ideaworks3D November 2011 - June 2012
Interim Group CEO N.E.D. Solutions Limited February 2011 - August 2011
Co-Founder ChannelBuzz February 2010 - 2011
Director & Executive Business Consultant / Principal Consultant CapitalSteps February 2009 - October 2010
Group Chief Operating Officer (C.O.O.) Aptec Holdings June 2007 - November 2008
COE / CTE (COO / CTO) MB Technologies March 2006 - June 2007
Chief Executive Officer (C.E.O.) VAD Holdings / Tarsus Technologies (MB Technologies Group) March 1997 - February 2006
Director Tarsus Technologies (MB Technologies Group) June 1992 - February 1997
Marketing Manager HiPerformance Systems 1989 - 1992
Channel Manager Meertech January 1989 - August 1989
Support / Product / Marketing Manager Siemens 1986 - January 1989
Owner MiniWare Computer Services 1983 - 1988
Support Manager CTL Division: Messina Electronics 1983 - 1986
Project Manager ICL 1982 - 1983
Support Engineer Anker Data Systems (ADS) 1981 - 1982
Support Engineer, Project Leader, Sales ICL 1977 - 1981
Programmer Mutual & Federal 1977 - 1977


Institute of Directors Southern Africa Business 2016 - present
Institute of Directors Business 2011 - present
University of Pretoria/Universiteit van Pretoria Gordon Institute of Business Science (GIBS)
University of the Witwatersrand Wits Business School

Interested In

Markets of Interest
  • • Small Businesses
  • • Mobile
  • • Smart Home
  • • Wearable Tech
  • • Consumer Electronics
  • • Hardware
  • • Productivity Tools

You Should Know About Me

Key Accomplishments

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Menachem Sharron
Sales and Marketing Manager, d.e.s.k. electronic systems. Previously Sales and Marketing Manager, Daf Raanan.
Guy is a great guy and I highly recommend him. He is an astute business man with lots of international contacts.
Bob Snyder
Owner, Channel Media Europe Ltd.. High tech routes-to-market expert and known industry speaker.
I met Guy when he was a guest speaker at DISTREE, a EMEA conference for distributors. In my opinion, Guy is the epitome of a successful di ... stributor CEO: he demonstrates the qualities that make the difference between an average distributor and a great distributor. He has a laser focus that burns through obstacles and an attention to detail that surpasses the highest levels of most vendor executives. He understands the role of the channel and has the gravitas to negotiate great deals. These characteristics of course would apply to more businesses than acting as a CEO of a high tech distribution company but I am speaking here from my own contact with Guy which may now have reached its first decade. His experiences make Guy a great advisor for most businesses, especially since there are only a few that surpass the difficulty of the high tech distributor who must be the agilest of the agile and make profit from the tightest of margins. Out of hundreds of the distributor CEOs I have met in high tech. I would not hesitate to recommend Guy to help your business.

Bob Snyder
We worked together  •  Owner, Channel Media Europe Ltd.. High tech routes-to-market expert and known industry speaker.
I first met Bob about 10 years ago at a Tech industry event, DISTREE, when we were both speaking. He's highly knowledgeable about all aspect ... s of the industry, a great person to have as a speaker/facilitator at events, and an equally good writer, too. If you need somebody who has strong contacts across the globe and can give unbiased input on trends and technology, Bob's your man.