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Andrew Goodman

Advisor Toronto, Canada Area, CA

Founder & President, Page Zero Media and Co-Founder and on Board of Directors, HomeStars. Degrees from U of T and York U.

Founder & President, Page Zero Media and Co-Founder and on Board of Directors, HomeStars. Degrees from U of T and York U.

2 vouches

Involved In


Page Zero Media


gshift labs


Founder & President Page Zero Media December 2000 - present
Co-Founder and on Board of Directors HomeStars March 2006 - present
Columnist ClickZ Network January 2010 - September 2014
Program Chair, Search Engine Strategies Toronto Incisive Media June 2007 - June 2009
Author Winning Results With Google AdWords (2nd ed.) January 2005 - December 2008
Lecturer Trent University September 1996 - May 1998
Lecturer York University January 1995 - May 1998


University of Toronto - University College Political Science (Specialist)
York University Political Science

Interested In

Markets of Interest
  • • Advertising
  • • Data & Analytics
  • • Enterprise Software
  • • Media

You Should Know About Me

Key Accomplishments

I've built an agency with proficiencies in the ultra-competitive AdWords auction (and related paid ad spends), and speak & write to a global audience on these kinds of topics. I also co-founded HomeStars, a startup focused primarily on the Canadian market. As member of the Board of Directors of HomeStars for 9 years, I've patiently advised on the areas where I can add value. In the early days the strategic planning, fundraising, and product direction all required a lot of direct input. Today, the growing team has a full plate. HomeStars is EBITDA-positive with several thousand paying listing clients (advertising revenue, essentially) and, therefore, able to pick and choose when it goes for its next funding round and on what terms. As part of the agency's development going forward, we are working behind the scenes on a toolset that will complement existing marketing automation tools in the marketplace, enacting algorithms via the AdWords and Bing Ads API's. We will be using the tools in-house and not releasing them for commercial sale for at least two years.

How I like to work with people As a Cofounder

Not looking to start any major new ventures at this time, but interested in advising roles where appropriate.

As an Advisor

Advisors are generally only asked to move the needle or fill in the blanks on specifics -- if it goes beyond that to full-scale management or strategy, they should be getting co-founder shares. So my concept of most advisory roles is that the advisor should be able to go deep in their area of expertise so that a startup isn't reinventing the wheel. This sometimes extends to second-guessing or advising on personnel decisions. I have generally stayed out of tough decisions about senior executive hires, but if there is a significant lack of background or judgment in execution level staff, this can lead to clashes that the executive team needs to assess. I'll never recommend for anyone's dismissal (short of the first "webmaster" for one startup I advised, and I say "webmaster" because the coding skills were at the basic stage), but I'll point out how things generally get done in a certain area of competency and leave it to the exec team to decide whether they need to upgrade their team. You definitely need to support the team, but in some cases we can't execute (or keep costs in line) unless changes are made.

Vouches Received

Vouches Given

Think Andrew is awesome?
Vouch for them.

Marc Poirier
They're my friends  •  CEO and Co-Founder, Acquisio and Co-Founder and EVP, Business Development, Acquisio. Université de Montréal grad.
Maybe the smartest entrepreneur I know in the world of PPC, he became a thought leader on AdWords when Google AdWords was just beginning to ... take form, and has maintained his edge over the years. He is also deeply involved as a director with a very successful Canadian startup - HomeStars.
Scott Perry
Sole Owner / Contractor, Self-employed. Previously Sr. PPC Account Manager, Page Zero Media.
Andrew is an amazing entrepreneur with his breadth of knowledge, leadership, execution, delegation skills, engaging personality and so much ... more. Andrew Goodman, as one industry acquaintance once said, is a brand! A brand that means wisdom, thought leadership, trust and business growth.

Chris Fyvie
Founder, and Principle, Office Search Canada.
Chris is an entrepreneur who, in his commercial real estate practice, has focused on serving other entrepreneurs (startups). Impeccable prep ... aration (as you would expect in his profession), but also an innovator.

Frank Watson
They're my friends  •  Director of Business Development, WebmasterRadio.FM and Director of Strategic Partnerships, Cannabis Radio. University of Arizona grad.
Frank has already successfully started and/or sold more than one company or venture, and I've witnessed his sound grasp of the technical sid ... es of our shared industry (SEM).

Bill Hunt
Global Strategy Consultant, Back Azimuth Consulting. Previously SEMPO Board of Directors, SEMPO.
He has built and sold companies, and has worked in a consulting capacity to large enterprises on complex SEM analysis. Bill has been a leadi ... ng speaker and member of content advisory boards (I sat on one such board with Bill) for leading conferences in the industry, so his cross-disciplinary knowledge runs deep.