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Jeff Smith

Advisor Austin, Texas Area, US

VP Product, Online at RetailMeNot, Inc. and SEO Advisor for SpareFoot and EquipBoard.

VP Product, Online at RetailMeNot, Inc. and SEO Advisor for SpareFoot and EquipBoard.

7 vouches

Involved In




VP of Product for Core Business and Global SEO RetailMeNot, Inc. March 2015 - present
SEO Advisor SpareFoot December 2013 - present
VP Search Marketing Deily August 2014 - March 2015
VP, Global SEO Strategy RetailMeNot, Inc. February 2014 - August 2014
Senior Director, SEO RetailMeNot, Inc. October 2011 - February 2014
Director, Product SEO July 2010 - October 2011
Director, SEO Strategy October 2008 - July 2010
US SEO Strategist May 2008 - October 2008
HomeAway Network SEO Manager February 2007 - April 2008
SEO Strategist January 2006 - January 2007
Web Operations and Customer Support WVR Group / February 2005 - January 2006
Web Analyst March 2003 - February 2005
Editor Eagle Publications March 1999 - March 2003


Clark University English 1992 - 1996
Manchester West High School 1988 - 1992

Interested In

Markets of Interest
  • • Data & Analytics
  • • Education
  • • Events
  • • Green
  • • Healthcare
  • • Media
  • • Music
  • • Travel
  • • Lifelong Learning (outside of school)
  • • Fitness
  • • Nutrition
  • • Quantified-self
  • • Wellness
  • • Content
  • • News

You Should Know About Me

Key Strengths

SEO • Product management

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Jeff is awesome?
Vouch for them.

Kyle Kothe
We worked together  •  Vice President Engineering, WayBlazer. Previously Director Engineering / Creative, WayBlazer.
Jeff is the most knowledgeable SEO expert I know. He is always up to date with the latest information. He has managed sizable SEO teams with ... huge responsibilities to billion dollar companies. He is also personable and understands the larger business impacts of his craft.
Josh Waldrum
We worked together  •  Director of SEO, The Zebra. Previously SEO Manager, SpareFoot. The University of Texas at Austin grad.
I first worked with Jeff at SpareFoot where he served has an advisor for our entire SEO team. Prior to that, I had often heard Jeff's name ... mentioned, as he is somewhat of a legend in the SEO community. His experience of growing out massive organic traffic strategies for both HomeAway and RetailMeNot speaks for itself. Jeff's innovation and strong SEO mind continues to help fuel SpareFoot's rapid organic growth. Jeff has been an amazing mentor to me in my career and is one of the thought leaders in our industry.
Michael Osborn
We worked together  •  CMO, Upstart Network. Previously Head of Growth Marketing, Uber. Stanford grad. Stanford GSB grad.
Jeff is very smart and intellectually curious, results oriented, and a creative problem solver. He has a lot of ecommerce domain expertise. ... He has an infectious can do attitude and doesn't shy away from rolling up his sleeves to get shit done. Jeff can effectively straddle across technology, analytics, and business/marketing. He's also a great person and he is a joy to be around.
John Hessinger
We worked together  •  VP Marketing, Volusion, LLC. Previously Director, Global SEO Strategy and Analytics, University of California, Los Angeles grad.
Jeff is authentic. He has a keen ability to evaluate complex problems and clearly articulate a well prioritized and effective set of solutio ... ns. He is a continuous learner, which keeps him ahead of many curves but also gives him the compound knowledge to apply many different tools to many situations. Plus, he's done the work, put his hands on it, and measured the outcome directly. That first hand experience is not often found at today's executive level. Jeff is a great guy. He's smart, passionate, dedicated, funny, and extremely capable.
Michael Pierce
We worked together  •  Founder & CEO, Equipboard. Previously Accenture Venture Partner, The University of Texas at Austin.
Virtually anyone would be lucky to have Jeff on-board with the company they are involved in. He is one of the most talented and experienced ... people I know in terms of SEO, Product Vision, and Conversion Rate Optimization, and his impressive experience backs that up. Moreover, Jeff is a great person and is a pleasure to work with. He is passionate while also being data driven, which is hard to fine. I'm fortunate Jeff agreed to advise my company, and would encourage anyone who has an online presence to seek his advice.
Ross Buhrdorf
We worked together  •  Board Member, American National Bank of Texas and Partner, Capital Factory. The University of Texas at Austin grad.
Expert in seo
Cory Barbot
We worked together  •  Head of SEO, Uber. Previously Director, Global SEO,
I've known Jeff for quite a few years now - he was part of the leadership group that hired me at HomeAway. Jeff is amazing and I vouch for h ... im unequivocally. Knowledgable, data driven, direct and clear with his communication and all about result! Pick Jeff. You're in great hands.

John Hessinger
We worked together  •  VP Marketing, Volusion, LLC. Previously Director, Global SEO Strategy and Analytics, University of California, Los Angeles grad.
John is a pleasure to work with and I would be happy to do so again. He has great experience in SEO and marketing in growth companies. He en ... sured that the SEO team was well integrated with HomeAway's overall marketing program. While there he ramped up the team's use of data and analytics to achieve great results and raised content marketing to a higher level. He can provide useful counsel on any number of marketing and analytics topics.