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Rebecca Lieb

Advisor Greater New York City Area, US

Analyst, Advisor, Author

Analyst, Advisor, Author

3 vouches

Involved In


Netswitch Technology Management, Inc.


Advisory Board Member Netswitch Technology Management, Inc. August 2015 - present
Principal Conglomotron LLC July 2015 - present
Advisory Board Member OneSpot May 2015 - present
Vice President, Content Marketing Teradata Marketing Applications June 2015 - August 2015
Industry Analyst Altimeter Group September 2011 - May 2015
Vice President, North America Econsultancy January 2009 - January 2011
VP & Editor-in-Chief, The ClickZ Network Incisive Media PLC January 2001 - April 2008
Member of Graduate Faculty New York University Center for Publishing September 2003 - January 2006
Director, Marketing & Corporate Communications June 2000 - November 2000
Director, Marketing & Communications Rare Medium April 2000 - July 2000
Vice President, Communications Siegel & Gale September 1999 - April 2000
Vice President, Corporate Communications Unapix Entertainment October 1998 - August 1999
Director, Marketing & Communications Universal Television December 1996 - August 1998
Director, English Language Communications RTL Television November 1993 - December 1996
Bureau Chief/Germany & Eastern Europe Variety (Reed-Elsevier) February 1990 - November 1993


Vassar College Art History & Classics 1978 - 1981
Francis W. Parker School
New York University Graduate School of Arts & Sciences Cinema Studies
Université Paris-Sorbonne (Paris IV) Cinema Studies

Interested In

Markets of Interest
  • • Advertising
  • • Education
  • • Events
  • • Local
  • • Media
  • • Mobile
  • • Small Businesses
  • • Social Impact
  • • Travel
  • • Wearable Tech
  • • Content
  • • News

You Should Know About Me

Key Accomplishments

I'm a strategic advisor, also a research analyst and published author.The work I do for my clients is grounded in rigorous research. My areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media.

I've worked with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.

How I like to work with people
As an Advisor

As a research analyst, I've published (and continue to publish) a substantial body of work on topics including content marketing, content strategy, digital media and advertising and converged media. My advisory work is firmly grounded in extensive and ongoing research.

Vouches Received

Vouches Given

Think Rebecca is awesome?
Vouch for them.

Scott Brinker
Program Chair, MarTech Conference and Editor, Harvard grad. Columbia University in the City of New York grad.
As we say in Boston, "wicked smart."
Adam Weinroth
We worked together  •  Chief Marketing Officer, OneSpot and Advisor, Mass Relevance.
Rebecca is one of the marketing industry's foremost experts in the discipline of content marketing - and digital marketing overall. She is e ... xtremely knowledgable, experienced and relentlessly focused on helping all of her colleagues, clients and fans learn from each other - and together advance the field of modern marketing. She is a trusted advisor both formally and informally and I'd recommend her without reservation to any entrepreneur or executive she'd deem fit to work with.
Steve King
We worked together  •  Chief Operating Officer and Chief Security Officer, Netswitch Technology Management, Inc.. University of California, Berkeley grad.
Rebecca is really smart, a great read of both situations and people and is very fast with new material. She is also an extremely nice perso ... n and enjoyable to work with. She has been a big assist to our team and to me personally.

Scott Brinker
Program Chair, MarTech Conference and Editor, Harvard grad. Columbia University in the City of New York grad.
no one knows martech better.