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Bob Troia

Entrepreneur • Advisor Greater New York City Area, US

20 yrs emerging tech. Previously Founder/CEO Affinitive (sold), HuMend. Into health tech, Quantified Self, Biohacking, AI, IoT, data, soccer

20 yrs emerging tech. Previously Founder/CEO Affinitive (sold), HuMend. Into health tech, Quantified Self, Biohacking, AI, IoT, data, soccer

6 vouches

Primary Skillsets

  • Business Development
  • Other Engineering
  • Fundraising
  • Growth
  • Marketing
  • Operations
  • Product
I have an idea, but I'm open to other ideas

Primary Cofounder Skillsets

  • • Business Development
  • • Other Engineering
  • • Fundraising
  • • Growth
  • • Marketing
  • • Operations
  • • Product

Involved In


Olive, LLC


Startup (stealth)
Raise Your Voice

Side Projects

Quantified Bob


Founder Optml January 2014 - present
Co-founder and CEO HuMend July 2014 - January 2016
Founder and CEO Affinitive January 2003 - January 2014
Founder and Director of Technology Olive, LLC January 1998 - January 2003
Senior Technologist Icon CMT March 1997 - January 1998
Senior Developer Poppe Tyson December 1995 - March 1997


Penn State University Agricultural and Biological Engineering 1990 - 1995

Interested In

Cofounder With
  • • Full Stack Engineering
  • • Growth
  • • Operations
  • • Product
Markets of Interest
  • • 3D Printing
  • • Consumer Electronics
  • • Data & Analytics
  • • Enterprise Software
  • • Green
  • • Hardware
  • • Healthcare
  • • Productivity Tools
  • • Robotics
  • • Smart Home
  • • Sports
  • • Transportation
  • • Wearable Tech
  • • Fitness
  • • Nutrition
  • • Quantified-self
  • • Wellness
  • • Medical Devices
  • • AI
  • • Machine Learning
  • • Ag Tech
  • • Biohacking
  • • Quantified Self

You Should Know About Me

Key Strengths

Fundraising • Saas • Data • Technology • Software development • Tech startups • Leadership • Product strategy • Analytics • Business Strategy • Digital Health • Healthtech • Marketing Strategy • Product Development • Cofounder

Key Accomplishments

I am a tech-savvy entrepreneur/co-founder/CEO/advisor with 20 years experience building successful technology-focused companies (early web -> social -> heath tech), most recently social media marketing/technology firm Affinitive (sold).

I am passionate about finding creative, 10x solutions to challenging problems that improve modern living through technology and data. I am less concerned about specific verticals, but current areas of interest include health and wellness, personal informatics, artificial intelligence and machine learning, connected devices and robotics, transportation, AgTech, and 3D printing/mass customization.

I am an avid self-quantifier and biohacker (aka @QuantifiedBob - ) who is always seeking to measure, analyze, improve, and optimize all aspects of my life.

If you are working on solving these types of challenges (no matter how ambitious), I'd love to hear from you!

Vouches Received

Vouches Given

Think Bob is awesome?
Vouch for them.

David Shen
They're my friends  •  Director, West Coast Operations, LaunchCapital LLC and President, David Shen Ventures, LLC. Stanford grad.
Very entrepreneurial, built up an online mktg startup and recently sold it. Very good at hacking, and has a great experimental mind.
Pete Blackshaw
We worked together  •  Global Head of Digital Marketing & Social Media, Nestle. Harvard Business School grad. University of California, Santa Cruz grad.
Bob gets digital and social media and we did great work together while I was at Nielsen. I hope to work with him again someday.
Stephen Fritz
We worked together  •  Creative Director, Havas Worldwide Digital and Board member, Eurica Media lab.
I've know Bob for almost 15 years and he is one of the finest persons I have ever met, personally and professionally. We founded an an agenc ... y together (Olive) in 1997 and were business partners for almost 10 years. While Bob was the Director of Technology, he and I worked seamlessly on ideas. He is the best programmer I've ever worked with, but that's just where his talent begins. His real skill is understanding how technology can improve people's lives. He has the ability to see what doesn't exist yet, what should exist, and how to make it real. Bob has a true passion for what he does and a vision for how the digital landscape needs to evolve. Perhaps the best thing about Bob is that he is one of the best collaborators I've ever worked with. He is a champion of big ideas and has the know-how to make those ideas happen. Nothing is impossible with Bob, anything can happen...and usually does.
Andrew DiSimone
They're my friends  •  Director of Digital, StartUp Health. Previously Director, Customer Success, Responsys. Penn State grad.
I've had the privilege of knowing Bob for over 15 years--both personally and professionally--and he's easily one of the smartest, most drive ... n people I know (and a great person, to boot!). With his rich background in technology and marketing--and an inspiring track record as an entrepreneur--Bob's been an invaluable advisor to me over the years.
Jennie Baird
They're my friends  •  Founder/President, Generation Grownup and Consultant, Next Door Ventures. University of California, Irvine grad.
Bob is smart, helpful and a straight shooter--no bs. He has strong technical expertise, is a vertical subject area expert in fitness and qu ... antified self/ quantified health, as well as being a level-headed business person.