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Lori Bitter

Advisor San Francisco Bay Area, US

President/Senior Strategist, The Business of Aging. Previously President/CEO, Continuum Crew - Engaging Consumers > 40.

President/Senior Strategist, The Business of Aging. Previously President/CEO, Continuum Crew - Engaging Consumers > 40.

followers
following
3 vouches

Primary Skillsets

  • Business Development
  • Marketing

Primary Cofounder Skillsets

  • • Business Development
  • • Marketing

Involved In

Advisor

Move.com
Golden Retirement
AARP
Comcast
Zillner
Mobul

Positions

Co Producer What's Next Boomer Business Summit September 2015 - present
President/Senior Strategist The Business of Aging March 2012 - present
President/CEO Continuum Crew - Engaging Consumers > 40 March 2009 - February 2012
President International Mature Marketing Network 2010 - 2011
President JWT BOOM March 2003 - April 2009
SVP - Client Services Age Wave Impact May 1999 - February 2003
Area Marketing Manager Kaiser Permanente May 1998 - May 1999
VP - Client Service Royse Wagner 1994 - 1998
Owner/President Self Employed - Small Agencies/Design Firms 1986 - 1994
PR Specialist Carle Clinic and Foundation 1984 - 1986

Education

University of Illinois at Urbana-Champaign Advertising 1982 - 1984
Quincy University English, Secondary Education 1978 - 1980
William Woods University English Communications 1976 - 1978

Interested In

Joining an Early Team
Markets of Interest
  • • Advertising
  • • Consumer Electronics
  • • Events
  • • Financial Services
  • • Healthcare
  • • Media
  • • Real Estate
  • • Small Businesses
  • • Smart Home

You Should Know About Me

Key Strengths

Healthcare • Consumer Research • Copywriting • Marketing Strategy • Public speaking • User Experience Design • techonology

Key Accomplishments

Not completed yet

How I like to work with people
As an Advisor

I am open, honest and collaborative. My background has created a very unique set of skills, from start-up to operations, biz development to marketing. I can share my experiences without being pedantic. I view my role as a resource with many layers experiences, key connections and and deep understanding of consumers. I believe in the power of teams.

3
Vouches Received

2
Vouches Given

Think Lori is awesome?
Vouch for them.

Laura Hnatow
We worked together  •  Vice President, Marketing & Ecommerce, Sea Bags, LLC and Director of Marketing & Ecommerce, Sea Bags, LLC.
I met Lori first at a national conference where she was speaking. I walked up an introduced myself and we struck up what became a 10+ year b ... usiness relationship. She has mentored me on my career and we also regularly discuss ideas on future projects that she and I might undertake together. Her approach is soft and she helps people solve their problems on their own. Additionally, Lori has perspective that spans small and large companies as well as being a business owner herself multiple times. Her entrepreneurial spirit is inspiring to others. If I were starting a company, Lori would be one of my top 3 choices for a business partner or board member.
Mary Furlong
We worked together  •  Advisory Board Member, Breezie and Consultant, AARP. University of Southern California grad.
Lori is a top tier talent. She is mindful of all the elements of building a company: strategy, team, product, marketing and partnerships. St ... rongest intellect and integrity.
Scott Adams
We worked together  •  Strategic Planning & Research, Adams Consulting. Previously Director Strategic Planning & Research, Age Wave.
Great personal and communication skills. Invests herself. Great active listening skills. Able to see the big picture. Able to identify the ... equities that can be leveraged and issues the need to be addressed. Able to layout a strategy to address short term and long term goals.

Laura Hnatow
They're my mentor  •  Vice President, Marketing & Ecommerce, Sea Bags, LLC and Director of Marketing & Ecommerce, Sea Bags, LLC.
I met Laura at a conference and eventually acquired the agency she was working for. She is smart, curious and connects both people and conce ... pts. Every time I think about a new business idea, I think about Laura can be involved. She knows how to dig in and solve problems, regardless of title. She knows how to find resources and vet them. She has great integrity.

Elizabeth Pearce
Vice President/Portfolio Manager, Northern Trust. University of California, Berkeley grad.
I've worked with Elizabeth in a start-up. She is collaborative, has keen insights and is a great team member. She is an asset.