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Craig Brenner

Entrepreneur • Advisor Greater Seattle Area, US

Founder/CEO @Tacii (Revolutionize Retail)•Mentor@TechStars•Worked @Apple @Microsoft @Google @Qualcomm @Amazon•Bus Dev/Product Strategy•BSEE

Founder/CEO @Tacii (Revolutionize Retail)•Mentor@TechStars•Worked @Apple @Microsoft @Google @Qualcomm @Amazon•Bus Dev/Product Strategy•BSEE

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Primary Skillsets

  • Business Development
  • Fundraising
  • Marketing
  • Product
I have an idea, but I'm open to other ideas

Primary Cofounder Skillsets

  • • Business Development
  • • Fundraising
  • • Marketing
  • • Product

Involved In


Tacii, Inc.
The Brenner Consulting Group
Take5 (Acquired)




Founding Member and Product Leader Confidential (Personal Data Ecosystem) September 2013 - present
Founder and CEO Tacii, Inc. April 2012 - present
Mentor and Advsior TechStars January 2010 - present
Founder and Principal Consultant The Brenner Consulting Group January 1997 - present
Senior Director and Entrepreneur In Residence (EIR) Microsoft November 2008 - April 2012
Co-Founder and CEO Take5 (Acquired) November 2007 - December 2008
Strategic Planning and Business Development Executive [retainer] Kauffman Foundation January 2007 - December 2007
Kindle Strategic Business Development Executive [retainer] May 2006 - December 2006
Strategic Business Planning and Business Development Executive [retainer] Qpass, Inc./OpenMarket (Acquired by Amdocs) October 2005 - November 2006
VP of Product Managment [retainer] Melodeo (Acquired by HP) January 2005 - September 2005
VP of Product & Business Development [retainer] Loudeye (Acquired by Nokia) May 2003 - December 2004
Chief Product Officer and Executive Vice President Outride (Acquired by Google) 2000 - 2002
VP of Business Development - Consumer Electronics [retainer] Replay TV (Acquired by DirectTV) January 1999 - March 2000
Vice President, Product & Business Development Novita Communications (Acquired by PlanetWeb) 1998 - 1999
Senior Director, Product Managment & Business Development QUALCOMM 1994 - 1998
Worldwide Product Line Manager, Enterprise Networking Group Apple Computer 1990 - 1994
Senior Sales Engineer, Major Accounts and Enterprise Resellers Apple Computer, Inc. 1987 - 1990
Associate VLSI Design Engineer Digital Equipment Corporation 1986 - 1987
Associate Software Engineer General Electric 1985 - 1986
Associate Engineer Lexidata Corporation 1984 - 1985


University of Massachusetts, Amherst Electrical & Computer Engineering (Computer Architecture Concentration) 1982 - 1987

Interested In

Cofounder With
  • • Business Development
  • • Engineering
  • • Other Engineering
  • • Product
Advisor With
  • • Business Development
Markets of Interest
  • • Advertising
  • • Cloud Services
  • • Data & Analytics
  • • Enterprise Software
  • • Hardware
  • • Local
  • • Mobile
  • • Payments

You Should Know About Me

Key Strengths

Product management • Product Marketing • Startups • Strategic Partnerships • mobile devices

Key Accomplishments

25 years global experience as a successful entrepreneur and hands-on senior technology executive transforming early stage business opportunities into commercial successes.

Leveraging broad-based background in engineering, business development, product marketing and business planning to lead diverse and profitable projects and businesses with Apple, Microsoft, Google, Qualcomm, Amazon and numerous early stage startups and mid-stage businesses.

Executive skills encompass raising capital; managing P&L; organizational growth and development; developing and executing corporate, product and marketing strategies; assessing and managing business and partner opportunities; establishing joint collaborations and structuring and negotiating OEM deals with major multinational corporations throughout North America, Asia/Pacific, and Europe

How I like to work with people As a Cofounder

• Vast experience and skills in bootstrapping and shepherding over thirty early stage businesses and products to market or acquisition including four startups--each which were acquired..

• Assessing, negotiating and leveraging M&A opportunities to accelerate market acceptance and share.

• Defining organizational plans; recruiting, staffing and leading multifunctional teams.

• Leading domestic and global expansion of businesses.

• Organizing beneficial internal and external collaborations for product, market and business development.

• Developing multiple scenario business strategies with supporting business cases, plans and revenue models.

• Driving strategic direction and planning for business and products.

• Preparing annual business plans, budgets and forecasts for business

• Structuring, negotiating and executing complex partnerships, acquisition and win/win contractual agreements at both startup and multinational corporations.

• Creating and articulating business strategy and technical vision presentations to industry press, analysts, VCs, partners, senior management and other key internal and external influencers and constituents.

• Building support and consensus for abstract concepts, while effectively communicating and coordinating efforts across disparate groups

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