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Shel Horowitz: Shel AT GreenAndProfitable com

Advisor Springfield, Massachusetts Area, US

Green/Social Change Business Profitability Consultant/Speaker/Trainer, Going Beyond Sustainabilty and Founder, Business For a Better World.

Green/Social Change Business Profitability Consultant/Speaker/Trainer, Going Beyond Sustainabilty and Founder, Business For a Better World.

followers
following
14 vouches

Involved In

Founder

Business For a Better World

Advisor

Persolog GmbH
Better World Club
John Wiley & Sons
National Environmental Hall of Fame
Blondes Inc.
Green America
Strategic Pipeline

Positions

Green/Social Change Business Profitability Consultant/Speaker/Trainer Transformpreneur (a/k/a Going Beyond Sustainability) June 2015 - present
Founder Business For a Better World February 2014 - present
Green Business and Marketing Strategist GreenAndProfitable.com November 2010 - present
International Speaker and Trainer GreenAndProfitable.com April 1995 - present
Owner Accurate Writing & More 1981 - present
Community Organizer (VISTA Volunteer) NYPIRG/Gray Panthers of Brooklyn March 1979 - August 1980

Education

Impact Event
Antioch College Journalism (print and radio), plus independent exploration of Public Relations 1973 - 1977

Interested In

Markets of Interest
  • • Green
  • • Local
  • • Music
  • • Social Impact
  • • Travel
  • • Advertising
  • • Transportation
  • • Small Businesses
  • • Media
  • • Food and Restaurants
  • • Events
  • • Commerce
  • • Smart Home
  • • Robotics
  • • Education
  • • Content
  • • Specialty Food
  • • CPG
  • • Restaurants and Retail
  • • News
  • • Higher Education
  • • In-classroom learning (K-12)
  • • Youth Leadership

You Should Know About Me

Key Accomplishments

Not completed yet

14
Vouches Received

40
Vouches Given

Think Shel is awesome?
Vouch for them.

Devin Thorpe
Contributing Editor, CrowdFundBeat and Contributor, Forbes.
He's passionate about helping entrepreneurs create successful triple-bottom-line companies!
Debra Atlas
We worked together  •  Freelance Writer, Earth911, Inc. and Freelance writer, U.S. Green Chamber of Commerce.
Shel has shown to consistently have a unique perspective that opens up possibilities and creative ideas. This is something that every entrep ... reneur needs and Shel provides this in spades.
Fiona Citkin, Ph.D.
We worked together  •  Managing Director, Expert MS Inc.. Previously Managing Director, Expert MS Inc..
Shel has what it takes to be an entrepreneur: ideas, grit, and communication skills.
Sylvia Henderson - Investor Pitch Training / Coaching
Pitch Coach & Trainer. Implementation & Accountability Expert., IdeaSuccessNetwork.com (A Division of Springboard Training).
Long-time entrepreneur. Great speaker & coach. Helps businesses serve the environment AND be profitable. I trust him!
Sowmya Rajamani
Executive Administrator, Aepiphanni Business Consulting. Previously Administration, BigTime Media.
Catalina Arrubla
They're my friends  •  Executive Director, Multi-Arts. Inc. Previously Director of Publications, National Cultural Institute of Colombia, COLCULTURA.
Lots of knowledge, wise, careful with resources
Dean Acheson
They're my friends  •  owner, Acheson Company, LLC and owner, Acheson Properties.
Shel is a wonderful teacher, an intelligent business marketer and insightful for our times.
Kellianne O'Brien
We worked together  •  Owner, Fine Art Exposure: Bringing Art to Life and Professional Artist - Painting & Sculpting, Abstract Impressionisms.
Shel is a skilled, seasoned and resourceful entrepreneurial mentor. I worked on a project for Shel and from beginning to end, he articulated ... in a precise and thoughtful manner, the expected outcomes of the project, all the while guiding me as a budding entrepreneur.
Adam Lerner - Public Figure
They're my friends  •  Author, Speaker, Consultant, Success Coach, Internet and Direct Marketing Expert Since 1995., The Lerner Group LLC.
Shel is not only a World Class Consultant, Trainer and Speaker, but he is an Eight time Best Selling Author. What I admire about Shel the mo ... st is he Founded the First business Ever to be Green America Gold Certified and was also Inducted into the National Environmental Hall of Fame. I'm proud to call Shel a friend and fellow entrepreneur who truly cares about making the world a better place, and he genuinely devotes himself when consulting his clients on profitability and going beyond.
Zach Fried
Consultant, Local Prosperity Partners, LLC and Executive Director, Green Goals. University of Michigan grad.
Shel is an innovator and a thought leader when it comes to addressing the vast potential for economic prosperity that lies green business pr ... actices.
Dan Janal
Publicity Expert and Speaker, PR LEADS PLUS.com and President, PR LEADS PLUS.com. Northwestern grad.
Shel is the very model of integrity. He's also a terrific networker who always looks to introduce people. A real giver!
Judy Hoffstein
They're my school  •  Principal, The OptComm Group and Board of Advisors, PlaceCodes, Inc.. Cornell grad. Wharton grad.
Shel is passionate about all things green, and has extensive experience and interest in in showing businesses how they can build their profi ... ts while making the world a better place.
Jacqueline Simonds
We worked together  •  Co-Owner, Beagle Bay, Inc. Book shepherd/publishing consultant with sixteen years experience helping people create their publishing dreams
Shel taught me about abundance marketing. It's a great new way to think about the world - working together to get what we all want, instead ... of struggling to compete with everyone. He's a terrific person, and full of the very best ideas!
Christophe Poizat [16,600+ contacts]
They're my friends  •  Member Board of Advisors, The World Memory Film Project and Founder & President, International Network of Social-Eco Entrepreneurs (INSE).
Shel is a very experienced, insightful, down to Earth, savvy, ethical, passionate entrepreneur with a big heart!

Jim Bowes
They're my mentor  •  Natural-media pioneer. Sustainable outdoor media alternatives with a lower impact on the environment and a higher impact on the audience.
Jim is great at the big picture, about taking abstract visionary concepts and turning them into real products. He's one of the original crea ... tors of a whole new industry. that make the world better

Bryan Eisenberg
Founder & CMO, IdealSpot and Advisory Board Member, Sightly.
Bryan, with his brother Jeffrey, has been a consistent smart voice about how to really, truly get inside your prospects' heads, and market t ... o them far more effectively. He's one of the pioneers of persona-based marketing.

Dean Cycon
Owner, Dean's Beans Organic Coffee Company.
Dean proves my thesis that a company can be all about making the world better and still make very healthy profits. His coffee and cocoa have ... been 100% organic and fair trade (or better) since he founded the company in the 1990s, and he funnels profits back into REAL, village-led, social betterment projects in the coffee villages. He is the most ethical entrepreneur I know. He's also a wonderful writer, and his book, Javatrekker is a great read. I want to be like him when I grow up.

Jeffrey Eisenberg
CMO, citizen.vc and Co-Founder & Business Development Lead, IdealSpot.
Jeffrey, with his brother Bryan, has been a consistent smart voice about how to really, truly get inside your prospects' heads, and market t ... o them far more effectively. He's one of the pioneers of persona-based marketing.

Debra Atlas
Freelance Writer, Earth911, Inc. and Freelance writer, U.S. Green Chamber of Commerce.
Debra is one of a relatively few journalists who really concentrate on the green business/green living beats. I rely on her nose for news as ... one of my key ways to stay current in my field.

Kellianne O'Brien
We worked together  •  Owner, Fine Art Exposure: Bringing Art to Life and Professional Artist - Painting & Sculpting, Abstract Impressionisms.
I hired Kellianne to do a small but complex web design project. Was very pleased with the results.

Jana Laven
They're my friends  •  Owner/Operator, Travel Texas Music. Previously teacher, SAISD. The University of Texas at Austin grad.
I stayed in Jana's house for several days and was impressed with her numerous interests, joie-de-vivre, and passion for keeping her dreams a ... live

Shavon Prophet-Sapowsky
They're my mentor  •  Chief Planeteer and Founder, Greater Good Energy Solutions and Digital Marketing Strategist, Solar Hydrogen Inc., HyCarb Inc..
Shavon is bright, highly motivated, and interested in a green future.

Zhem Behr
We worked together  •  www.earthspacedesigns.com www.pvlocalfirst.org/businesses/earthspace-designs
I've hired Zhem for several landscaping projects. He is the ONLY person I have found who will hand-pull poison ivy. Everyone else wants to d ... ouse it with poison.

Harry McAlister
They're my friends  •  Co-Founder, Ample Earth | Explainer Video Animation. Massachusetts Institute of Technology grad.
Harry makes smart and funny videos with a strong message on environmental and social awareness.

Paul Krupin
We worked together  •  Creator & Founder of Presari, Search Word Pro, Direct Contact Services Inc. and President, Direct Contact PR.
Paul understands better than anyone else I know the full power of search engines. Playing with any of his custom search results could keep y ... ou busy following highly targeted leads for hours, maybe days.

Kitty Werner
They're my advisor  •  Executive Director, Publishers North and Executive Director, Publishers North.
Kitty had me talk to her entrepreneur group and organized two related events while I was in the area. She was a pleasure to work with. I fel ... t very well cared for and the main speech went very well.

PAULETTE ENSIGN
They're my friends  •  Owner, Tips Products International. Previously Chief Visionary, Organizing Solutions, Inc..
Paulette is a master marketer who shows others how to get in front of their best prospects with tips booklets--and get paid to do your own m ... arketing.

Catalina Arrubla
Executive Director, Multi-Arts. Inc. Previously Director of Publications, National Cultural Institute of Colombia, COLCULTURA.
Bright and creative, fun to be around.

Dick McLeester
They're my friends  •  Owner & Director, VisionWorks. Previously Founder & Collective Member, Food For Thought Books.
He's been in the trenches in a difficult niche, for many years. Knows his stuff.

Renee Zau
They're my friends  •  Cause Marketing & Event Fundraising GURU, Hera Hub and Co-Founder, SamplingforGood (division of DonationMatch Inc.).
We've had a couple of get-acquainted calls, and Renee impresses me with her warmth as well as her understanding of the rapidly changing gree ... n market.

Rosalinda Sanquiche
They're my friends  •  Managing Director, EthicMark Awards for Advertising and Executive Director, Ethical Markets Media LLC.
In my dealings with Hazel Henderson's office, where Rosalinda provides support, I've found her more like an executive than an assistant. Her ... knowledge base is awesome and her people skills superb.

Tony Vazquez
They're my friends  •  Volunteer Bookkeeper, Prospect Park Alliance and Board Member and President, Baltic Street Into Action.
Tony is an analytical thinker, active in social change, with a perspective shaped by extensive international trave. He's also a very nice pe ... rson. I've known him for more than 30 years.

Lisa Manyon ~ The Business Marketing Architect
We worked together  •  Owner, Write On ~ Creative Writing Services, LLC.. Previously Customer Service Representative, Avista.
In a brief consult, Lisa gave me excellent advice. We clicked so well that now we're talking about how we might partner on something.

Rob Peck
They're my friends  •  Owner, Zestworks Speaking & Training and President, ZESTWORKS Speaking & Training. University of Pennsylvania grad.
Rob is smart, funny, and incisive. He brings many virtues from his other life as a performer into his business work.

Lisa Manyon ~ The Business Marketing Architect
They're my friends  •  Owner, Write On ~ Creative Writing Services, LLC.. Previously Customer Service Representative, Avista.
In a brief consult, Lisa gave me excellent advice. We clicked so well that now we're talking about how we might partner on something.

Zach Fried
They're my friends  •  Consultant, Local Prosperity Partners, LLC and Executive Director, Green Goals. University of Michigan grad.
Zach has a strong commitment to green/environmental issues.

Judy Hoffstein
They're my school  •  Principal, The OptComm Group and Board of Advisors, PlaceCodes, Inc.. Cornell grad. Wharton grad.
She has long experience across multiple industries.

Adam Lerner - Public Figure
They're my friends  •  Author, Speaker, Consultant, Success Coach, Internet and Direct Marketing Expert Since 1995., The Lerner Group LLC.
Adam is deeply committed to the issues most important to him, driven to succeed, and always willing to do his best to help out others. He p ... roves that a disability is only a handicap if you let it be one--and he doesn't.

Ronald M. Allen
Producer/Host 'Managing Change' on BlogTalkRadio, Managing Change, LLC and Managing Director, Managing Change, LLC.
Ronald is a solid interviewer who takes genuine interest in his subjects--traits every entrepreneur can benefit from.

Dan Janal
Publicity Expert and Speaker, PR LEADS PLUS.com and President, PR LEADS PLUS.com. Northwestern grad.
Dan has been at the forefront of many PR trends. For example, he was among the first to make reporter leads available to individuals and not ... just to PR agencies. Smart and personable.

Cynthia Frank
Publisher/CEO, Cypress House and Owner/CEO, Cypress House. University of California, Santa Cruz grad.
She is one of the most knowledgeable people in the independent publishing world, familiar with every phase from acquisition to production to ... marketing. She's also a pleasure to work with.

Edward Ordman
Co-Organizer, Memphis Inter-Religious Group. Previously member, IRAS. Princeton grad.
Edward hosted me for a couple of days while I attended a conference. He has a fascinating perspective on pretty much any world issue you cou ... ld name.

Jean-Philippe Vezina
They're my mentor  •  Directeur et Coach, Conseil MovezAction.
Jean-Philippe has consistently impressed me with his creativity, his thinking about new ways to package material, and his commitment to shif ... t Quebec Province to more sustainable behaviors.

Izzy Gesell
They're my friends  •  Author- Leading with Applied Improv, Lynda.com and Board Member, Global Facilitator Service Corps.
I've known Izzy since the early 1980s. He has a good head on his shoulders and is skilled at injecting much-needed humor into difficult situ ... ations. His bag of improv tricks has many uses in the business world.

Jacqueline Simonds
They're my friends  •  Co-Owner, Beagle Bay, Inc. Book shepherd/publishing consultant with sixteen years experience helping people create their publishing dreams
Jacqueline has worn many hats in publishing: publisher, distributor, publishing consultant, and author. She therefore has expertise in the i ... ndependent publishing world at a much greater depth than most. She's also a very nice person with a good head on her shoulders.

Anna Kleeberg
Owner, Anna Kleeberg.
She takes lots of initiative and jumps into to big challenges.

Paul Krupin
We worked together  •  Creator & Founder of Presari, Search Word Pro, Direct Contact Services Inc. and President, Direct Contact PR.
Paul is a generous-hearted and skilled professional, always willing to help out or mentor another entrepreneur. He gives amply of his advice ... both to his clients and to those with a question. He also brings a unique skill set: bringing very affordable Big Data functionality to PR campaigns for entrepreneurs, solopreneurs, startups, authors, and publishers. And (perhaps surprising for a lawyer), he's very down-to-earth, with a good sense of humor. I've worked with him on quite a few projects over the nearly 20 years we know each other.

Tom Leue
President, The Homestead. Previously Superintendent, Ashfield Wastewater Treatment Plant.
Tom has a wonderful history of designing and building inexpensive, earth-friendly devices that lower fuel consumption and carbon footprint.

Andrew Chapman
They're my friends  •  Founder of Social Motion Publishing; Director of Custom Book Development, AURAS Design; George Mason University grad.
I knew Andrew through various discussion groups in the independent publishing space. He has always struck me as knowledgeable, willing to sh ... are good advice.

Barbara Waugh, Ph.D.
. Florida State grad. Florida State grad.
Barbara wrote a really good book about her experience as a change agent inside HP. I was impressed enough that I use her as a case study in ... three of my books: Guerrilla Marketing to Heal the World (2016), Guerrilla Marketing Goes Green (2010), and Principled Profit (2003).

Christophe Poizat [16,600+ contacts]
Member Board of Advisors, The World Memory Film Project and Founder & President, International Network of Social-Eco Entrepreneurs (INSE).
Christophe is simply the best networker I've ever met in the social entrepreneurship world. He built a community of over 8000 people intere ... sted in business as a tool of social transformation (something very dear to my own heart).

Ingrid Bredenberg
Authorized Everything DiSC Partner, John Wiley and Sons. University of South Florida grad.
She combines a solid background advising corporations with a large toolkit of fresh approaches.

Oshana Himot, MBA, CHT
We worked together  •  Personal Development Consultant and Coach, Oshana Himot, MBA, CHT. Previously Organizational Consultant and Coach, RAN Science & Technology.
Oshana has been my primary coach since summer 2013. Shel helped me take a 30+ year old business in an entirely new direction. Brilliant at s ... trategy and a great cheerleader for thinking through both the big picture and the next steps to carry it out.

Armand KUEMENE
They're my friends  •  Chef d'Agence, Afriland First Bank. Previously Brother, Famille.
Armand has a lot of drive and persistence. As a long-time subscriber, he's worked hard to build a relationship with me across an ocean and i ... s quick to act on opportunities I feature in my newsletter.