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Betty Francisco

Entrepreneur • Advisor Greater Boston Area, US

Founder and President, FitNation and Co-Founder, Latina Circle.

Founder and President, FitNation and Co-Founder, Latina Circle.

6 vouches

Primary Skillsets

  • Business Development
  • Fundraising
  • Growth
I have an idea, but I'm open to other ideas

Primary Cofounder Skillsets

  • • Business Development
  • • Fundraising
  • • Growth

Involved In


FitNation Ventures
FitNation Ventures
Latina Circle


Sports Club/LA


Founder and President FitNation Ventures January 2015 - present
Co-Founder Latina Circle June 2013 - present
Member of Pipeline Angels: 2015 Boston Class Pipeline Angels February 2015 - September 2015
EVP, Corporate Relations & General Counsel Millennium Partners Sports Club Management LLC May 2006 - January 2015
Senior Business Associate Edwards Wildman Palmer LLP September 1998 - May 2006
DAT Program Coordinator New York County District Attorney's Office September 1991 - May 1994


Babson College - Franklin W. Olin Graduate School of Business 2015 - 2016
Northeastern University School of Law Law 1994 - 1998
Northeastern University - Graduate School of Business Administration Combined JD/MBA Program 1995 - 1997
Bard College History 1987 - 1991
North Shore Community Mediation Center Mediation 2010 - 2010

Interested In

Cofounder With
  • • Industrial Design
Advisor With
  • • Fitness
  • • Business planning
  • • Construction
  • • Product Development
  • • Rock Climbing
  • • Social Media Marketing
  • • gym operations
Markets of Interest
  • • Wearable Tech
  • • Social Impact
  • • Sports
  • • Healthcare
  • • Fitness
  • • Wellness
  • • Nutrition

You Should Know About Me

Key Strengths

Negotiation • M&a • Legal agreements • Public speaking • Risk Management • Startup Law • Strategy • Women Entrepreneurs

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Betty is awesome?
Vouch for them.

Raul Medina
They're my friends  •  Regional Account Manager - Canada and North America, Granite Telecommunications. Cornell grad.
Betty is already an entrepreneur and she is driven and making things happen for children's fitness.
Teresa Coffey-Gordon
We worked together  •  Judge and Mentor, MassChallenge and Founder and CEO, The Coffey Exchange.
Betty is passionate and committed to her start-up. She has been innovative resourceful and really smart with her planning and execution
Zamawa Arenas
Principal, Argus. Previously Managing Director, Eurocinema.
Depth of experience in business management/operations and entrepreneurship
Elke Trilla-Perkuhn
We worked together  •  Tax Associate, Ernst & Young. Previously Chair Alpfa Law, ALPFA Boston. Boston grad.
Betty has been a dedicated mentor and advisor in our community for years. As a distinguished attorney and business professional, Betty's bro ... ad network of professionals allows her to make strategic connections across industries. Betty is professional, innovative and thorough.
Nancy Cremins
They're my advisor  •  Advisory Board Member, Acceleration Partners and Co Founder, SheStarts.
As a fellow lawyer/entrepreneur, I know that Betty has a keen analytical mind, is a smart assessor of risk, and a great negotiator. She is a ... lso a community builder and incredibly warm and approachable.
Ellen Keiley, CPC
They're my friends  •  President, EMK Consulting Group and Executive Committee, American Heart Association Go Red for Women Campaign.
Betty is a very impressive entrepreneur. She is incredibly intelligent and has really great ideas. Betty has a wonderful personality, real ... ly cares about helping others, and is an incredible networker and connector. I know she does a great deal of mentoring others.

Zamawa Arenas
Principal, Argus. Previously Managing Director, Eurocinema.
Zamawa is a strategic visionary who brings her expertise in multidisciplinary marketing to help her clients succeed and grow their businesse ... s.

Teresa Coffey-Gordon
We worked together  •  Judge and Mentor, MassChallenge and Founder and CEO, The Coffey Exchange.
Teresa is a strategic thinker and brand guru who can work across multiple industry segments. She can transform a company's marketing strate ... gy to increase sales, brand recognition and business partnerships. She is also a great teacher and advisor to multiple start-ups and established companies.

Joseph Bonanno
They're my friends  •  Business and Personal Attorney, Joseph G Bonanno Law Office. Previously Legal Counsel, NAELB.
Joe has a broad legal practice that spans all aspects of business law to compliance and dispute resolution. He is focused on corporate str ... ategy and advising his clients to achieve the best business results. As counsel, Joe is a true business partner and trusted advisor. He is also a great mentor to many start-ups and entrepreneurs.