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Susan Lyon


CoFounder, Lyon & Associates Creative Services, Inc. Founder, Launch Like A Rocket

CoFounder, Lyon & Associates Creative Services, Inc. Founder, Launch Like A Rocket

4 vouches

Involved In


Launch Like A Rocket


Founder and Writer Launch Like A Rocket May 2015 - present
Managing Director Lyon & Associates July 1990 - present
Executive Producer Mighty Max Films August 1996 - July 2007
Controller Harvey Comics Entertainment February 1990 - October 1991


University of Southern California - Marshall School of Business Marketing 1985 - 1988
University of California, Los Angeles English 1981 - 1984

Interested In

Markets of Interest
  • • Advertising
  • • Education
  • • Healthcare
  • • Media
  • • Small Businesses
  • • Smart Home
  • • Video
  • • Wearable Tech
  • • Higher Education
  • • Medical Devices
  • • Content
  • • Movies/Film

You Should Know About Me

Key Accomplishments

Cofounded ad agency 25 years ago, now focused exclusively on film production for clients in the technology and life science space. Some secondary expertise in finance given that our clients always have donors and investors as at least a secondary audience.

Also did this while raising two college-age sons with my husband and cofounder and being very actively involved in my community so very good at the juggle of work and life. Excellent experience with finding the shortcuts that don't shortchange anything important in the long term.

How I like to work with people
As an Advisor

No-nonsense with zero interest in pretending I know more than I do in a given area but also open to thinking through various options in areas where I may have only tangental expertise.

Vouches Received

Vouches Given

Think Susan is awesome?
Vouch for them.

Brent Stickels
We worked together  •  Partner, Darien Group and Director, See Change Conference. University of California, San Diego grad.
I worked for Susan over 15 years ago and many of the principles and practices I saw her use are now part of my own firm. She's always open w ... ith advice and encouragement, and she genuinely wants people to succeed. I've never known anybody with more enthusiasm for business, for constant improvement, and for people.
Samantha Brooks
We worked together  •  Director of Client Services, RAPJAB. Previously Freelance Producer, Account Manager, Project Manager, Graphic Design etc, Sam Can Do It.
My experience working under Susan in her advertising agency, LYON, influenced me dramatically both professionally and personally. Susan is a ... wealth of knowledge in multiple fields. She is incredibly intuitive, smart, and well read. A natural problem solver, Susan delivers creative, out-of-the-box solutions to every challenge that crosses her path. Her advice over the years has been invaluable. It's always grounded, well thought out, and provides a different perspective when you need it most.
Robert Gruber
We worked together  •  Lead Developer, Medium Studios.
I have known Susan for over 15 years and she is one the most intelligent, knowledgeable and enthusiastic people I know. She has her finger o ... n the pulse of business trends and strategy and generously shares her knowledge and brings her focus to the problem at hand. She would be a wonderful asset to any one looking for business advice or coaching.
Jim Cahill, BCB
We worked together  •  Developer, Mindfulness-Based Biofeedback Training, Medicine-Mind: Mindfulness Based Biofeedback. University of California, San Diego grad.
It's impossible to meet Susan and not be impressed by her intelligence, energy, vision, and competence. In over 20 years of doing business t ... ogether, she has earned my trust and admiration. We have relied on her many times for strategic planning, and practical implementation. This is my highest possible recommendation.