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Laurelle Johnson, MBA

Advisor Greater Los Angeles Area, US

Business Strategist, Strategic Sales Expert VC Pitch Coach, Speaker | Aiding Entrepreneurs Nationwide - Tech, Mobile, Ecommerce,

Business Strategist, Strategic Sales Expert VC Pitch Coach, Speaker | Aiding Entrepreneurs Nationwide - Tech, Mobile, Ecommerce,

followers
following
4 vouches

Involved In

Advisor

Clean Bee Baby
Your Music Company
Stiletto Dash
MnM MOD, The Tot Squad,
Freeman, Freeman, & Smiley
Orbis Robotics
Overcharge Recovery Group
Event Sorbet
JKH Ingredients Corp
Serve Me Here
OneGo
Jabberbash
Rose, Synder & Jacobs
TripScope,

Positions

Founding Member | promoting access to venture capital for women-owned startups Los Angeles Venture Association October 2011 - present
Creative President | capital funding pitch coach and strategist for startup entrepreneurs Strategies for Growth January 2009 - present
Creative President Strategies for Growth January 2009 - present
Speaker, Trainer, Workshop Leader, & Panel Moderator Strategies for Growth January 2006 - August 2015
Member of Screening and Coaching Committee for TCA Pitch to the Angels Competition TCA 2006 - 2011
Entrepreneur Mother of the Year Working Mother Media April 2009 - April 2010
Sr. National and Major Account Sales Manager Verizon Enterprise Solutions 1989 - 1994

Education

Pepperdine University, The George L. Graziadio School of Business and Management Business 1989 - 1992
California State University-Northridge Speech-Communications 1973 - 1976
Hollywood High French and Spanish 1969 - 1972
Université de Grenoble French Literature

Interested In

Markets of Interest
  • • Cloud Services
  • • Data & Analytics
  • • Events
  • • Fashion
  • • Mobile
  • • Music
  • • Photos
  • • Productivity Tools
  • • Robotics
  • • Small Businesses
  • • Wearable Tech

You Should Know About Me

Key Accomplishments

Clients raised over $35.0 million in funding for startups

•$300 Million in Contracts: Initiated and implemented strategic sales plan to acquire large accounts, leading teams to secure over $300 million worth of multi-year contracts (including Cloud networking) with companies like Dole Foods, Union Bank, and Southern California Edison.
•Revenue Growth: Revitalized under-performing sales department by developing a new strategy for each account and keeping all activities aligned with it, encouraging attrition, bringing in top performers, improving training, and going on sales calls. Results:
-Increased annual department revenues from $5 million to $45 million.

Examples:
-Closed $75 million contracts with Kaiser Permanente after developing a strong rapport with a key decision maker.
-Secured progressively larger Times Mirror contracts—up to $30 million—by leveraging key relationship built with all 24 subsidiaries nationwide.

How I like to work with people
As an Advisor

Off the wall thinker and finding the best in the person and the idea. Straightforward on the identifying the need and the issues surrounding their question. Solution oriented.

4
Vouches Received

14
Vouches Given

Think Laurelle is awesome?
Vouch for them.

Katelyn O'Shaughnessy
They're my advisor: TripScope,  •  Founder/CEO, TripScope Award-Winning Luxury Travel Planner, and National Director of Technology & Communications for Millennials in Travel
She has years of experience with pitching and receiving funding from top VC's and Angel Investors. Laurelle is a strong female entrepreneur, ... and a wonderful pitch coach and advisor.
Randy Peyser
Author One Stop, CEO. Help people find literary agents & publishers; ghostwriting; editing; book proposals. Book Rep, Editor, Speaker.
Laurelle is brilliant. She has a huge knowledge base. She will show you how to position yourself to say the right things in order to attract ... venture capital. She will fully support you in attaining your goal.
Elvina Beck
Founder @ http://PodShare.co (network of over 4,000 social travelers in custom built pods) / I also shoot & edit BTS @ http://elvinabeck.co
Laurelle sees the talent in founders and puts time and resources into making them better, in the places they need improvement. She is patien ... t, positive and knowledgeable.
Miguel Hidalgo
Founder, Model Madness Inc. Miguel Hidalgo was recognized in a research study by the Kauffman Institute covering "foolish" entrepreneurs
Meticulous business strategist. Her specialties include business plan writing and PowerPoint presentations, and coaching.

Katelyn O'Shaughnessy
They're my mentor  •  Founder/CEO, TripScope Award-Winning Luxury Travel Planner, and National Director of Technology & Communications for Millennials in Travel
Katelyn saw a problem, created an app to solve it and has relentlessly pursued investors and strategic alliances. She is risk taker, commun ... icative and hungry to bring her app to the high end, luxury travel market. She will succeed as she really doesn't think in any other terms. Everything is an opportunity and she turns it all into actions and growth for her company.

Jacqueline Benson
Founder, Early Stage Startup. Previously Integrated Marketing Producer, Break Media.
Extra energetic with a unwavering focus on getting her company up and running - FAST. Smart, Smart person headed towards success.

Lee Fox
Founder & Chief Innovation Officer, PeerSpring. Advisory Board, REGARD, InvisiblePeople.TV, KooDooZ. University of Southern California grad.
Relenting Persistence and smarts!

Adryenn Ashley
We worked together  •  Founder, Crowded Reality Inc. and Board Member, SafeGuard Guaranty Corporation.
Sticktoitness. She is delightful to work with, enthused and determined in all aspects.

Kathryn Arnold
We worked together  •  CEO/President, Evolution at Sea, LLC and Entertainment Consultant and Expert Witness, The Entertainment Expert.
Kathryn is determined, intelligent and innate ability to make this happen.

Arthur Weiss
Executive Assistant to the President & CEO, REDF. Previously Administrative Assistant - Programs, REDF.
Knowledgeable in non-profit, profit!

Leonard Lanzi
We worked together  •  Member Board of Directors, Rotarians For Fighting AIDS and Executive Director, Los Angeles Venture Association.
Extremely well-connected in the entrepreneurial community of Southern California. Delightful to work with, able to move a project, idea for ... ward with the best possible enthusiasm of his team and peers.

Sohini Baliga
We worked together  •  Marketing and Business Development Consultant, Relay Blue and Featured Blogger on "Inspired Generosity" (Razoo's Blog), Razoo.
Sohini is able to see beyond the day to day activities of a growing business and focus on the big picture.

Hal Brody
They're my friends  •  Partner, Proskauer Rose LLP. Previously Associate, Morgan, Lewis & Bockius LLP. University of Pennsylvania grad.
Hal is thoughtful, intelligent and calm in the middle of high emotions and difficult situations.

Randy Peyser
Author One Stop, CEO. Help people find literary agents & publishers; ghostwriting; editing; book proposals. Book Rep, Editor, Speaker.
Randy is brilliant at helping entrepreneurs come up with the right words to express the right message. In addition, she has a very excellen ... t take on the Health, Wellness part of the world.

Margaret Brown
We worked together  •  IE: Marketing Chair, LA: Ambassador to Pasadena, NAWBO IE/LA and Social Business Advisor, ANROMA - SocializeLA.com.
Margaret is patient, knowledgeable in SM and how to work the right site to reach the right audience at the right time. She is an expert.

Elvina Beck
Founder @ http://PodShare.co (network of over 4,000 social travelers in custom built pods) / I also shoot & edit BTS @ http://elvinabeck.co
She has been the creator of innovative businesses that all have been hits. She is passionate, intelligent and makes it happen.

Caroline Hall
We worked together  •  Seeking mobile developers and CTO for SaaS mobile launch.
Carolyn is smart and capable of creating momentum for her enterprise. She is marketing savvy, experienced executive and understands her fiel ... d very well. I highly recommend working with her.

Miguel Hidalgo
Founder, Model Madness Inc. Miguel Hidalgo was recognized in a research study by the Kauffman Institute covering "foolish" entrepreneurs
Miguel is a great entrepreneur due to his ability to focus on the business at large and be aware of and accomplish the details as well. Vis ... ionary with a strong sense of right and idea to disrupt an industry is the best possible way.