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Federico Hertel Gherardi

Entrepreneur • Advisor Milan Area, Italy, IT

Founder @Tuscanery (made in Italy food&wine ecommerce) at @Figmenta (digital agency IT/UK), bootstrapper, curator at @foundedinitaly

Founder @Tuscanery (made in Italy food&wine ecommerce) at @Figmenta (digital agency IT/UK), bootstrapper, curator at @foundedinitaly

followers
following
4 vouches

Primary Skillsets

  • Marketing
  • Product
  • UI/Design
I have an idea, but I'm open to other ideas
Immediately

Primary Cofounder Skillsets

  • • Marketing
  • • Product
  • • UI/Design

Involved In

Founder

Figmenta
Tuscanery
Mobilezr

Advisor

Mobileschool

Positions

Founder & CEO Figmenta July 2007 - present
Founder Tuscanery June 2015 - present
Partner FashionLook January 2014 - present
Cofounder Mobilezr March 2011 - May 2013
Partner Uptraction December 2010 - September 2012
Co Owner Mobileschool April 2011 - September 2011
Business unit Manager at user centered design software department Bassilichi Group January 2004 - March 2007
Information architect & software usability consultant Bassilichi group March 2003 - October 2004
webdesigner freelance FHG - web production January 2000 - March 2003

Education

Università degli Studi di Firenze Lettere e Filosofia - Comunicazione linguistica e multimediale 1996 - 2000

Interested In

Cofounder With
  • • Ad Sales
  • • Business Development
  • • Fundraising
  • • Growth
Advisor With
  • • Fundraising
  • • Fashion
  • • E-Commerce
  • • Seed funding
  • • Beverage
  • • Business Development
  • • Ecommerce (food)
  • • Food and beverage
Markets of Interest
  • • Advertising
  • • Commerce
  • • Data & Analytics
  • • Fashion
  • • Mobile
  • • Payments
  • • Productivity Tools
  • • Smart Home
  • • Social Impact
  • • Travel
  • • Video
  • • Wearable Tech
  • • Classical Music

You Should Know About Me

Key Strengths

Project management • Digital marketing • Product management • Talent acquisition • Digital Strategy • Entrepreneurship • Product Development • Startups • Talent Management • User Experience Design

Key Accomplishments

Founder and CEO at Figmenta independent digital marketing and production agency headquartered in Milano //www.figmenta.com
Founder at Tuscanery, a monthly box subscription delivery service of food & wine from authentic tuscan micro-producers //www.tuscanery.com
Curator at FoundedinItaly, discovering and promoting the Made in Italy of FoundedX.com network //www.foundedinitaly.com
Since 2010 I’m into tech startup environment as founder, co-founder, advisor of +10 startups. Feeling good with: customer experience analysis, e-Commerce, brand creation, UX design, marketing strategy, talent hunting, agile execution and delivery.

4
Vouches Received

2
Vouches Given

Think Federico is awesome?
Vouch for them.

Nicola Junior Vitto
They're my advisor  •  VP Marketing, Ubiquity - trust forward and Co-founder, CTO, VP Product, Blomming.
Claudio Nencioni
We worked together  •  Managing Team Member, Tuscanery and Marketing Analyst, Figmenta.
Jacopo Agostini
We worked together  •  Head of Growth & Project Manager, Figmenta and Project and Product Manager, FashionLook.
Alessandro Buscemi
They're my advisor  •  Head of Partnerships, Figmenta. Previously Business, Legal & Administrative Advisor, Figmenta.
More than fifteen years in the ICT. Federico works and has worked with some of the best 500 Fortune companies with great success. An example ... of honesty, hard work and socially oriented ventures.

Fabrizio Gramuglio
Founder, Manager, Forever Identity

Armando Biondi
Founder & Chairman, Pick1. Previously Vice Director, Isokinetic Medical Group.