Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.

Christa King, CEO & Founder, Fitlandia

Entrepreneur • Advisor Portland, Oregon Area, US

CEO & Founder of Fitlandia, on a mission to end dieting by helping people shift from the mind out.

CEO & Founder of Fitlandia, on a mission to end dieting by helping people shift from the mind out.

4 vouches

Primary Skillsets

  • Product
I have an idea, but I'm open to other ideas

Primary Cofounder Skillsets

  • • Product

Involved In




Executive Revenue Management Consultant King Hospitality Consulting 2012 - present
CEO & Founder Fitlandia January 2015 - present
Vice President, Revenue Management and Distribution Noble House Hotels & Resorts 2011 - 2012
Western Regional Director of Revenue Management The Ritz-Carlton Hotel Company 2008 - 2010
Director of Group Strategy, Marriott San Francisco Downtown Cluster Office Marriott International 2007 - 2008
Director of Market Strategy, Marriott Oregon Cluster Office Marriott International 2005 - 2007
Corporate Director of Revenue Management Joie de Vivre Hospitality 2003 - 2005
Early Career Marriott International 1992 - 2003


State University of New York at Delhi Hotel & Resort Management 1990 - 1992
Hotel Resort Management/Business Management - State Univ. of NY, Univ. of Maryland, Univ. of Phoenix Hotel Resort Management, Business Management

Interested In

Cofounder With
  • • Back End Engineering
  • • Front End Engineering
  • • Full Stack Engineering
  • • Mobile Engineering
  • • Fundraising
  • • Growth
  • • Marketing
  • • UI/Design
Advisor With
  • • Digital marketing
  • • Marketing Communications
  • • Marketing Strategy
  • • Social Media Marketing
Markets of Interest
  • • Healthcare
  • • Mobile
  • • Productivity Tools
  • • Social Impact
  • • Wearable Tech
  • • Fitness
  • • Nutrition
  • • Wellness

You Should Know About Me

Key Strengths

Forecasting • Fitness • Pricing strategy • Change Management • Hypnosis • Nutrition • Service Design • Social Impact • Market Analysis

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Christa is awesome?
Vouch for them.

Aj Dexter
They're my friends  •  Principal Security Architect, US Bank and Freelance Photographer, Epic Experiences, LLC.
Full disclosure, Christa is my wife. Having said that I think this is the best possible perspective for sharing what I know of her business ... skills. I've seen at her best and worst, and have been closely involved in Fitlandia from its inception. Christa's roots are in revenue management, financial analysis, and strategic planning. All things that poise her to be a cut above many early entrepreneurs. But I think what really sets her apart is her unwavering reliance on being honest and frank with everyone, and tackling difficult conversations with a grace and ease that I genuinely admire.
Dan Ellis
They're my advisor  •  Broker, Partner, The Touchstone Group, LLC and Angel Investor/Mentor, Angel Oregon. Oregon State grad.
I met Christa at a networking event. Instantly I saw her charisma, passion for her idea and thoughtfulness about why and how she can be suc ... cessful. She engages well, asks for help and feedback, and demonstrates humility. I'm betting on her.
Timothy Wiersma
We worked together  •  Vice President, Revenue Management, Red Roof Inn. Previously President and CEO, Revenue Generation LLC.
It has been a pleasure working with Christa on several projects. She is very resourceful, persuasive, and driven to achieve all of her set o ... ut objective. I would work with her again in a heartbeat.
Dalena Bradley, Career Marketing Specialist
We worked together  •  Career Marketing Services Specialist, Dalena Bradley. Previously Executive Recruiter, Woodworth International Group.
She'd make an excellent entrepreneur because of her diverse background as both a business owner and revenue management expert. She has a leg ... up in that she knows marketing, finance, and how to run a business while remaining customer-focused. She is incredibly intelligent, unflappable, tireless, passionate, resourceful, and an excellent communicator and presenter. We were both members of a Masterminds group for 2 years, and Christa was a valuable contributor at every monthly meeting, who supported everyone else while building her own business. I gained a lot from her knowledge and expertise during that time.

Ann Sanderson
We worked together  •  Former Candidate, Candidate for Portland City Council. Portland State grad.
Ann is a visionary that can execute the details needed to drive her startup forward. She clearly understands her strengths and areas where s ... he can bring in other to complement her skill set, while allowing theirs to shine.