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Bob Kroon

Advisor San Francisco Bay Area, US

Associate, San Francisco Bay Area Peer Boards and CEO and Business Changemaker, Expeerious LLC.

Associate, San Francisco Bay Area Peer Boards and CEO and Business Changemaker, Expeerious LLC.

4 vouches

Involved In


Bay Area Success Group


Expeerious LLC
Bay Area Success Group
Expeerious LLC


Associate Member, Peer Advisory Board Facilitator, Startup Mentor, CEO and Executive Coach San Francisco Bay Area Peer Boards September 2015 - present
Founder and Associate Member, Board Facilitator, Startup Mentor, CEO and Executive Coach Bay Area Success Group September 2015 - present
Owner EXPEERIOUS March 2015 - present
General Manager Foliot September 2013 - June 2014
CEO, Business Changemaker, Board Advisor, Board Facilitator, Team Builder Expeerious LLC March 2015 - present
General Manager Meubles Foliot / Foliot Furniture September 2013 - June 2014
General Manager Northwood Design Partners November 2012 - September 2013
COO Michael Taylor Designs May 2008 - May 2012
CEO and President RJLA Officeworks December 2002 - April 2007
CEO and President BackSaver April 2006 - December 2006
CEO Advanced Enclosure Technologies, Inc. January 2001 - June 2003
CEO Engineered Data Products June 2000 - January 2002
President APW Enclosures April 1997 - December 1999
Group Vice President HNI Corporation December 1978 - February 1997
Industrial Engineer Maytag June 1972 - December 1978


Drake University Business 1975 - 1977
Iowa State University Industrial Engineering 1971 - 1975
Floyd Valley High School Received 3rd Degree for numerous incidents 1967 - 1970

Interested In

Markets of Interest
  • • Cloud Services
  • • Commerce
  • • Consumer Electronics
  • • Education
  • • Enterprise Software
  • • Financial Services
  • • Hardware
  • • Healthcare
  • • Local
  • • Productivity Tools
  • • Recruiting
  • • Robotics
  • • Small Businesses
  • • Smart Home
  • • Wearable Tech
  • • Edutainment
  • • Lifelong Learning (outside of school)
  • • Higher Education
  • • Nutrition
  • • Medical Devices

You Should Know About Me

Key Accomplishments

Top 10 most viewed writer in Startups on Quora

Top 1% SSI in Management Consulting on LinkedIn

I am responsible for launching more than 1000 products in my career.

I have built and managed supply chains from China and Indonesia.

I have managed turnarounds with sustained profitability three times.

Several of my past direct reports serve as Business Owners, CEO's, Presidents, and Vice Presidents.

How I like to work with people
As an Advisor

I want to serve as a "business general counsel". I can assist with selection and assessment of team members, advise on issues (however nasty) in the business, and advise on opportunities.

My greatest strength is an ability to think strategically. I hold workshops where entrepreneurs develop the value propositions for their businesses and their business model canvas's. I have been a practitioner of Lean Thinking since 1986 and bring an in-depth perspective to Lean Startup efforts.

I am a Certified Board Facilitator and can assist the team to get maximum value from their boards by creating a process for adviser engagement.

Vouches Received

Vouches Given

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Vouch for them.

Kathia Marroquin
They're my friends  •  Startup Co-Founder, Monkier. Previously Pond´s Brand Assistant for Latam, Unilever.
Bob is great advisor because he has extensive knowledge about business development and strategy, and also the ability of seeing challenges f ... rom a very different perspective, in order to formulate solutions for each challenge, which is extremely helpful for a startup. Bob help's you to think different.
Alfredo Escamilla
They're my friends  •  Co-Founder, Monkier. Previously Member of 4th Cohort, Manos Accelerator.
Bob has been an excellent mentor during our acceleration program, he helped us a lot buliding our buisiness model canvas and he gave us grea ... t feedback. Now he is our Advisor, can't wait to work with him again.
Nick Reyes
They're my friends  •  Entrepreneur in Residence, Founders Space and Co-Founder/CEO, LENS inc..
Bob is an incredibly talented and genius individual. He provides valuable insight that only experience can teach. Very observant, he cares p ... assionately about educating and teaching.
Jeff Krueger
We worked together  •  Director of Franchise Acquisition, The Alternative Board (Worldwide). The University of British Columbia grad.
Bob has tremendous energy and a knack for staying current. He really is adept at seeing through the clutter and prioritizing next steps. I r ... eally appreciated his understanding of new technology, SEO etc and what needs to happen in a business for running it: I know this comes from his extensive advisorial positions and the entrepreneurs he works with.

Kathia Marroquin
They're my advisor  •  Startup Co-Founder, Monkier. Previously Pond´s Brand Assistant for Latam, Unilever.