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Tim Bogert

Advisor Charlotte, North Carolina Area, US

Chief Brand Experience Officer, [x] brand labs.

Chief Brand Experience Officer, [x] brand labs.

19 vouches

Involved In


Chief Brand Experience Officer [x] brand labs February 2015 - present
Director of Branding Belk February 2014 - January 2015
Director of Innovation Belk August 2013 - February 2014
Director of Promotional Creative Belk April 2011 - August 2013
Creative Director BOLTgroup October 2004 - March 2011
[Sr.] Brand Specialist BOLTgroup April 1993 - October 2004
Art Director Publicis Hawkeye (formerly Cadmus Direct) May 1991 - April 1993


University of North Carolina at Charlotte Communication; Graphic Design 1987 - 1991

Interested In

Markets of Interest
  • • Advertising
  • • Commerce
  • • Consumer Electronics
  • • Events
  • • Fashion
  • • Hardware
  • • Media
  • • Photos
  • • Smart Home
  • • Social Impact
  • • Sports
  • • Transportation
  • • Content
  • • Movies/Film
  • • Omnichannel Marketing
  • • Retail
  • • Innovation
  • • Branding
  • • Customer Experience

You Should Know About Me

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Tim is awesome?
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Troy Plota
We worked together  •  President, Troy Plota LLC..
I have been working on projects with Tim for almost 20 years. He is a great Leader, Team Player, and he gets the job done. I highly recommen ... d Tim.
Michael McAuliffe
They're my friends  •  Managing Director, Accelerance.
Tim can be proud of his impressive career in brand development and execution for leading consumer goods companies, spanning a variety of ind ... ustries. He offers his clients significant experience honed over years of high-exposure with leading companies, both local, regional and national.
Diane Warren
We worked together  •  Vice President of Merchandising, VF Corporation. Previously Vice President of Marketing, ILG.
Tim is easy to work with - he is responsive, a careful listener and a deep thinker. I found myself going back to him time and again with ne ... w projects. I'm proud to vouch for him, because I'm confident that others will really benefit from their association with Tim.
Mike Garten
We worked together  •  Project Management Director, TEAGUE. Previously Project Management Group Manager, TEAGUE. The Ohio State grad.
Tim has deep experience advising clients on creating and positioning their brands for maximum impact in a crowded, noisy marketplace. He has ... an uncanny sense of not only what is the appropriate strategy for a brand, but what will resonate with the brand's intended audience.
Morgan Biddix
We worked together  •  Product Manager, Springs Creative. Previously Assistant Project Manager, Cato Corporation.
The level of creative vision and energy he brings to each project is truly unbelievable.He meticulously pulls all of the elements of a proje ... ct together to create a design that informs and enhances the product to fully engage all of the consumers senses. Where most people see stage one of a project, Tim sees the opportunity to engage the eye with co-merchandising, visual enhancement, color, and interactive audio/video elements for an unforgettable experience. He has a stellar knowledge of what's going on in this industry and the creative talents in it, and I particularly respect how much he enjoys giving coworkers of all stripes an opportunity to shine.
Erik Guenther
We worked together  •  Copy Director, Belk and Copy Manager, Belk.
Tim is an innovative and creative builder of brands. His experience in all areas of branding from omni-channel to floor execution to adverti ... sing creative and management gives him the ability to deliver solutions that are not only creative and effective - but are designed with an eye towards an all encompassing experience that best serves his clients.
Kelli Graham
We worked together  •  Digital Marketing Coordinator for Social Media, Belk. Previously Innovation Engagement Analyst, Belk.
Tim Bogert is a true innovator. He knows how to approach a situation with the customer in mind and consider all possible solutions. He uses ... his creativity to attack any problem or opportunity at work and produce outstanding results. Working for Tim was always a pleasure because he empowered and challenged our team. His excellent collaboration across different business functions made him a stellar partner with any team we worked with.
Preston Fay
We worked together  •  Chief Marketing Officer, Founder, Connexio Labs and Chief Marketing Officer, Founder, Technekes LLC.
Tim's experience is both deep and broad as it relates to creative services, design, concepts, execution and application of creative and bran ... ding. He is selfless as a mentor, leader and team member. He brings all the best in terms of exceptional skill and experience without a trace of ego or primadonna-ism so common among creative directors. Tim is top-shelf all the way!
Jay Fording
We worked together  •  Design Manager, Lowe's Companies, Inc. and Product Development Manager, Lowe's Companies, Inc..
I have worked with Tim for a number of years and have seen firsthand the value he brings to role of advisor. Tim is equally skilled with br ... anding applications that apply to retail, industry, and across diverse categories. Tim’s strengths include, • Effective leadership and collaborative teamwork for the success of the team . • The ability to balance strategic thinking, creativity, and the tactics to accomplish the intended result. • And how to connect customers and brand through communication, meaningful attributes and experience. Tim is a valuable partner and resource, to get results!
Nadine Rauer
We worked together  •  VP/DMM - Kids, Belk. Previously Director of Merchandising, eCommerce, Belk.
Tim is a highly collaborative colleauge. He listens and productively challenges for the best results. He gracefully balances creative inno ... vation and tangible business goals. I had the pleasure to work directly with Tim on different types of projects; his thoughtful challenges and unique perspective made a positive impact on the business and my entire team. He would be a role model advisor.
Ken Muggeridge
We worked together  •  Managing Partner, Vira Solutions. Previously VP/Operations, Men's Wearhouse. University of California, Irvine grad.
Minsoo Pak
They're my friends  •  VP, Chief Creative Officer, Sparks Grove. Previously Founder, Chief Creative Officer, Sparks Grove. Emory grad.
Tim has experience from both agency and corporate sides. He has the ability to concept, develop strategy and oversee the idea through to exe ... cution. This is a rare and highly sought after mix of skills.
Kathy Thomas
We worked together  •  Board Member, Classroom Central and Vice President-Division Merchandise Manager, Belk.
I have worked with Tim at Belk when he worked in Marketing. At all times I have found him to be detail oriented, a strong communicator, a ve ... ry collaborative partner and a very hard worker. He is open to new ideas, is knowledgable about his business and is a self motivator. He is results driven and is a true business partner. He has my highest recommendation
Erin Gordon
We worked together  •  Director of Digital Marketing, Belk and Interactive Marketing Manager, Belk.
Tim is able to take a 360 approach to a company's vision and translate that into strategic deliverables. He was a trusted partner to work wi ... th and a leader that supported his team. His experience with innovation and brand strategy directly affected the bottom line and would benefit anyone that worked with him.
Tommy Pruitt
We worked together  •  Chief Talent Officer / HR Director, Springs Creative Products Group. Previously Vice President Communications, The Keynote Group.
Tim did a great job of helping us sort through our omnichannel approach to a major retail customer in a highly competitive space resulting i ... n the opportunity to present something new to the end consumer for the retail customer.
Stephen Shifton
We worked together  •  Director of Design, Belk. Previously Senior Designer, Marshall Field's.
Innovative, creative, great partner.
Greg Yin
We worked together  •  Vice President, Replenishment and Forecasting, Belk. Previously Vice President, Innovation, Belk.
Great combination of agency and big company experience. Extremely creative and open to new ideas. All around great guy
Rob Hawse
They're my friends  •  Founder / President, CRAFTED..
The great thing about Tim is that he can come into an organization, work with the stakeholders to identify key business/capabilities/market ... insights, get everyone focused on the consumer/end customer, and re-orient from product-based to consumer-based thinking. And the bonus is he is bringing the team along during the process to build bench strength.
Ashley Axson
We worked together  •  Channel Partner Manager, XOOM Energy. Previously Senior Cosmetic and Fragrance Marketing Manager, Belk.
I take this opportunity to recommend my longtime business colleague, Tim Bogert, to anyone wishing to utilize his business expertise, and pa ... rticularly his entrepreneurial, branding and marketing skills. I have known Tim for many years during our time together at Belk, Inc. Tim is a visionary in his industry, yet highly approachable by junior staff. I have watched Tim listen to the ideas of employees on the front lines and use their experiences and brainstorming to formulate successful strategies that have helped Belk, Inc. to achieve and maintain a position as a leader in the industry. Tim has insight and gifts that surpass his years, a competitive nature and determination that cannot be beat, and has earned the respect of everyone in the company. I have the utmost respect and confidence in Tim. He has character attributes that can be counted upon... he is honest, caring and thoughtful. Further, as a business person, he is highly intelligent, self-confident, innovative and creative, and follows projects with an undaunted passion. Dedication to work, organization, and tireless attention to detail in the pursuit of perfection are attributes that have led Tim to numerous successes. Tim is truly a unique individual who will be a great asset to any business utilizing his services.

Michael McAuliffe
They're my friends  •  Managing Director, Accelerance.
Michael is fantastic at understanding people's needs, their motivations, and facilitating the best fit. i've been impressed with his insight ... , his people skills, and his business acumen. As well as with his overall understanding of matching skill set with need.

Morgan Biddix
We worked together  •  Product Manager, Springs Creative. Previously Assistant Project Manager, Cato Corporation.
Morgan is an extremely passionate, insightful professional. I was very impressed with her drive, her customer/consumer focus, her expertise ... with product development and execution, and her collaborative spirit. From product to marketing to merchandising, Morgan gets it. She's an excellent communicator, and expresses her position eloquently. She's not interested in building silos, but rather building the whole business. Her insights lead to successful results that were beneficial to the whole organization and the customer. I definitely recommend Morgan.

Ashley Axson
Channel Partner Manager, XOOM Energy. Previously Senior Cosmetic and Fragrance Marketing Manager, Belk.
I had the absolute privilege to work with Ashley for several years during our time at Belk. As a point of reference, anyone who works with c ... osmetics/beauty brands will understand the extremely demanding level of scrutiny and pace of new product launches in this market. Ashley embodies 'grace under pressure' in challenging circumstances. Her ability to collaborate within her team, develop consensus, and convey the overall business strategy is exceptional. She handles egos, deadlines, internal and external pressures and breakneck pace with aplomb. Ashley always goes well above and beyond to ensure there are no loose ends or unaddressed issues. Her marketing and consumer insights have always been spot-on, and she has her finger on the pulse of her industry - keenly aware of competitors and trends. Ashley is at home working directly with senior leadership, and plays well with others at every level. I've never seen any hint of ego, politicking, or inkling of 'empire building' in Ashley. She partners and communicates exceptionally well, and is more than willing to roll up her sleeves and drive for success of the project with the team (and never loses sight of the goal). One of the best things about Ashley is that she's genuinely a good person. What she says, she means and does. Which instills an immediate sense of confidence and trust. And while she is experienced and knows her stuff, she is always open to new insights and is a constant student. I'm well more than happy to vouch for Ashley as a high-value asset to any entrepreneurial or advisory team. Her willingness to go the extra mile, put her heart into her work along with her insights and expertise, and collaborate without reservation are skills rarely seen in one person. She's a force to be reckoned with.

Minsoo Pak
We worked together  •  VP, Chief Creative Officer, Sparks Grove. Previously Founder, Chief Creative Officer, Sparks Grove. Emory grad.
I have known Minsoo for quite a long time. He has always been 'that guy' who knows so much about the next big thing and why it will (or won' ... t) be important. This visionary (and I don't use that term lightly) insight - and his passion for making brands relevant in their desired space - position Minsoo to be at the forefront of integrated marketing, brand strategy and creative content. Minsoo is also ego-free, engaging and an all-around great guy. He listens way more than he talks, cares deeply for doing what is right, and is a natural leader. It's not hard to see why his team and his clients love working with him and why he is successful. If you're looking for someone who knows what they're talking about, who will collaborate seamlessly and bring you to a much better place than where you started, look no further.