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Valeria Basso

Advisor Greater Chicago Area, US

Brand Experience Architect, Owner, Symphonic Communications Consulting. Co-Founder & Chief "Connector", CAP: Creators At Play.

Brand Experience Architect, Owner, Symphonic Communications Consulting. Co-Founder & Chief "Connector", CAP: Creators At Play.

3 vouches

Involved In


Brand Experience Architect, Owner Symphonic Communications Consulting November 2011 - present
Vice President, Communications Consultant Harambee USA Foundation June 2009 - September 2013
Public Relations & Advertising Coordinator Snaidero USA August 2005 - December 2010
Video Producer/Assistant to Media Relations Manager Venicemarathon August 2003 - November 2003
Assistant to Executive Director, Motion Picture Marketing Paramount Pictures September 2001 - May 2002
Assistant to Marketing Director Festival Cruises 2000 - 2001


Fielding Graduate University Media Psychology and Social Change 2009 - 2013
Metropolitan College of New York Media Management 2004 - 2005
New York University 2004 - 2004
Nottingham Trent University Marketing 2000 - 2003

Interested In

Advisor With
  • • Investors
  • • Business Development
  • • Business planning
Markets of Interest
  • • Education
  • • Edutainment
  • • In-classroom learning (K-12)
  • • Lifelong Learning (outside of school)
  • • Teacher training
  • • Higher Education

You Should Know About Me

Key Strengths

Content marketing • Email Marketing • Digital marketing • Presentation tips • Presentations • Public relations • Brand Development • Brand Strategy • Marketing Communications • Social Media Marketing • Webinar Presentations • Writing • Brand Marketing • Event Planning • Integrated marketing strategy

Key Accomplishments

Not completed yet

How I like to work with people
As an Advisor

As a Brand Experience Architect, I use a holistic approach that looks at all aspects of the business to create a cohesive experience. I've been part of organizations (big and small) that worked in silos and I saw the cracks and inefficiencies that such an approach creates within the company. Ultimately, all of those cracks come to affect the customer and the customer's perception of the company.

When you work with me, I leave no stone unturned. I try to immerse myself in the customer's role, I interview existing customers (if there are any), owners, employees, managers, and other stakeholders to get a 360 degrees understanding of the company the way it is currently.

You must be willing and ready to answer tough questions. You don't have to have answers for all of them but part of the process of working with me is discovering those answers on the way to create a solid brand. The process is challenging but extremely rewarding.

Vouches Received

Vouches Given

Think Valeria is awesome?
Vouch for them.

Scott Winterroth
We worked together  •  Marketing Manager, McCormick Place and Founder, Front & Social.
Valeria has what it takes when it comes to insight and strategy, we've worked together on various projects over the last several years - som ... e internal and some for clients - and I'm very happy with the experience I have gained from her. Hope to continue our collaboration in the future.
Susan Spritz Myers
We worked together  •  Principal, PS Partnership and Executive Coach and Consultant, Sloan Group International. Michigan State grad.
Valeria is smart, curious and resourceful. She is a great advisor and I count on her abilities and insights to support my business. she is ... driven, hard working and a solid self starter.
Cassi Testa Niekamp
They're my friends  •  Business Development Manager, RevLocal. Previously Spinning Instructor, Arena District Athletic Club.
Valeria is a great entrepreneur because she sees the larger picture. She helps small businesses form their branding identity and thereby, he ... lping their branding to really tell a story for their customers to build brand loyalty and return guests. That's what every small business needs, yet doesn't always have the clarity to obtain. Valeria brings that for her clients. She's consultative, not pushy nor demanding, but allows clients to arrive at their own solutions and guides them through this process.

Scott Winterroth
We worked together  •  Marketing Manager, McCormick Place and Founder, Front & Social.
I have known Scott for over 3 years, during which I have collaborated with him on a variety of projects and used him as a resource and advis ... or on other projects. He is my go-to source for specific knowledge about SEO, online advertising, and Wordpress website development, as I know I can count on him to always be available and up-to-date on the latest developments in those areas of online marketing. Scott is also a natural-born educator, which makes a big difference in his approach as an advisor. He really knows how to educate his clients, so they can expand their knowledge as entrepreneurs. That, to me, is an added value that not everyone can bring to the table.