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Gray Holland

Entrepreneur • Advisor Amsterdam Area, Netherlands, NL

co-owner / co-director, UX-FLO B.V. and Owner, Alchemy Labs Inc..

co-owner / co-director, UX-FLO B.V. and Owner, Alchemy Labs Inc..

10 vouches

Primary Skillsets

  • UI/Design
  • Product
  • Industrial Design
I have an idea I'm commited to

Primary Cofounder Skillsets

  • • UI/Design
  • • Product
  • • Industrial Design

Involved In


Alchemy Group
Alchemy Labs


Founder / Director UX-FLO July 2011 - present
Owner Alchemy Labs Inc. May 2009 - July 2014
Chief Design Officer Nemetschek Allplan GmbH May 2009 - June 2011
Principal Alchemy Labs Inc. December 2003 - April 2009
Assistant Professor California Center for the Arts 2006 - 2009
VP frog 2000 - 2002
Founder & Owner Alchemy January 1993 - December 1999
Designer General Motors August 1989 - November 1992


ArtCenter College of Design Transportation Design 1985 - 1989
Occidental College physics 1982 - 1985

Interested In

Cofounder With
  • • Marketing
Markets of Interest
  • • Data & Analytics
  • • Enterprise Software
  • • Productivity Tools
  • • Cloud Services

You Should Know About Me

Key Strengths

Industrial design • Product Development • User Experience Design • User Interface Design

Key Accomplishments

Not completed yet

Vouches Received

Vouches Given

Think Gray is awesome?
Vouch for them.

Mark Eastwood
They're my school  •  Senior Wearable Electronics Designer, Intel Corporation. Previously Senior Designer, BRG Sports.
Gray has the ability to recognize a need, deconstruct the accepted paradigm, and rebuild it from the ground up. His perfectionism and thorou ... ghness means the new version will be lean, mean and far superior. He is wired to understand tools and solutions in a completely unique and highly intelligent way.
Laurent IGARZA
We worked together  •  CATIA design UX, senior specialist, Dassault Systèmes. Previously CATIA mechanical PLM Industrialization manager, Dassault Systèmes.
Gray would not be: Gray IS a great entrepreneur. Gray has great talent to bring you onboard with his eternal optimistic enthousiasm that are ... always driving gr8 innovative ideas. Gray is tenacious, hardworker and defends any project he is involved in with passion. I personally would follow him.
Ian Coats MacColl
They're my school  •  Vice President Brand and Product Development, Perfect Fitness and Professor, California College of the Arts. Brown grad.
Gray is passionate about what he chooses to do. When he has an idea, his whole life revolves around that idea and he moves heaven and earth ... to see it through. He has big, important ideas, and is best paired with someone who can harness his energy and translate this into business and marketing concepts.
Xavier Melkonian
We worked together  •  CATIA Brand | Dir CATIA DESIGN Portfolio, Dassault Systemes. Previously Business mgr West Europe, Alias|Wavefront.
Gray is creative, driving forward with strong leadership & persuasive.
Dave Brown
We worked together  •  Co-Founder, planetECG. Previously Partner, SkillSTAT. The University of Western Ontario grad.
Gray is a great person to empower an entrepreneur. As a service provider in design, his forte seems to be helping the crazy entrepreneur ho ... ne their vision (and of course design plan) into something that will work well. Gray is extremely rational and considered, with just enough crazy to give him passion.
Jed Fisher
We worked together  •  Managing Partner, 4D Pipeline. Previously Founder, DecisionSphere.
Gray is one of the best in the world when it comes to UX. He knows this space inside out and understands designs and developers and what the ... y need. He is intelligent, creative, passionate, driven, and with these traits has proven himself a successful entrepreneur. Working with Gray is a rare and special opportunity, being part of his team is a chance of the lifetime. Great guy, awesome ideas, passionate and hardworking.
Steve Simons
We worked together  •  President, Simons Design Innovation. Previously Owner, SBS Product Development.
We've worked on two projects together. Gray has the three key attributes that I look for in an entrepreneur. Intelligence, natural talent an ... d drive. Add broad relevant experience, good communication skills and passion to the mix and you have a winner
David Atkinson
We worked together  •  Head of Design, Commercial Products, The Foundry. Previously Creative Director, Saddington Baynes.
Gray has the passion and focus necessary to build an innovative, sustainable and profitable business. He deeply cares about empowering the e ... nd user and is relentlessly focused on creating value by challenging the status quo or accepted ways of doing things.
Tylor Garland
We worked together  •  Co-Founder & Board Member, SMRT Image and Co-Founder & Board Member, Genius TV.
Gray is always pushing the boundaries of design, business and technology. His relentless pursuit of perfection and innovation make him one ... of the best designers, entrepreneurs and mentors I know.
Kevin Tureski
We worked together  •  VP Products, Fabric Software Inc. Previously VP, Product Development, North Plains Systems.
Step 3 fails to list some key characteristics of an entrepreneur that Gray has in spades: He is innately Creative, Enthusiastic and Inspirat ... ional. I've witnessed how Gray grasps the fundamental challenge of difficult UX issues and rallied people around his vision. In a couple of companies, one of which was chock-full of world-class engineers and UX folks.

Tylor Garland
Co-Founder & Board Member, SMRT Image and Co-Founder & Board Member, Genius TV.
He's the consummate designer/innovator, with the passion and optimism to move mountains.

Steve Simons
President, Simons Design Innovation. Previously Owner, SBS Product Development.
Making, Manufacturing, and Mentoring throughout the entire product development process, Steve with his deep production knowledge and global ... network knows how to get the job done right. He is the guy who makes thing work, and a pleasure to work with as well.

David Atkinson
They're my friends  •  Head of Design, Commercial Products, The Foundry. Previously Creative Director, Saddington Baynes.
David has a unique and keenly focused mind for the elusive intersection of design and market. His industry experience, passion for entrepren ... eurship, and straight shooting communication make him the key player on any management dream team.