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Ced Simpson

Advisor Charlotte, North Carolina Area, US

VP, Global Business Development, MatchCraft. Previously Strategic Advisor, International Sales, SIM Partners and Co-Founder, Cignant.

VP, Global Business Development, MatchCraft. Previously Strategic Advisor, International Sales, SIM Partners and Co-Founder, Cignant.

4 vouches

Involved In




SIM Partners
SIM Partners


Microsoft WW Hosting & Cloud Services - Director, Industry Marketing Development Microsoft May 2016 - present
Vice President, Global Business Development MatchCraft June 2008 - May 2016
Strategic Advisor, VP International Sales SIM Partners July 2013 - September 2014
Director of Business Development LocalLaunch! May 2006 - June 2008
Director of Product Management 2004 - 2006
Co-Founder & VP, Sales & Marketing Cignant 2002 - 2004
VP, Product Marketing Impressa 2001 - 2002
VP, Strategic Services Impressa 2000 - 2001
Senior Interactive Consultant eKetchum 1999 - 2000
Director of Online Marketing Impressa 1997 - 1999


The George Washington University - School of Business Marketing
Clemson University Financial Management

Interested In

Markets of Interest
  • • Advertising
  • • Cloud Services
  • • Commerce
  • • Data & Analytics
  • • Enterprise Software
  • • Local
  • • Media
  • • Mobile
  • • Payments
  • • Small Businesses
  • • Smart Home
  • • Sports
  • • Wearable Tech

You Should Know About Me

Key Accomplishments

Ced Simpson has over twenty years of successful International business development, channel development, sales, marketing, and product management experience. For the past nineteen years, Ced has worked exclusively in the digital space with expertise in local search marketing (including PPC advertising, mobile, social, listings and presence management, and SEO), website hosting and development, eCommerce, SaaS solutions, and other forms of performance-based advertising. During that time Ced has worked almost exclusively in start-up organizations.

Currently, Ced is the Vice President of Global Business Development at MatchCraft LLC, a leading local search engine marketing company based in Santa Monica that is managing over 60,000 SEM campaigns in 30 markets and in 18 languages around the world. Since 2008, MatchCraft has signed deals with 25 Google Premier SMB Partners around the world (more than any competing SEM provider) and firmly established the company as the leader in this space.

Ced left MatchCraft for a short period from July 2013 until March 2014 to assume the position of Vice President of International Sales and serve as an Advisor to SIM Partners (an enterprise local search platform that recently received 2 Local Visionary Awards from StreetFight Magazine). At SIM, Ced launched the company's first global reseller program with partners supporting Europe and Australia and partnered with the company's direct sales team to close the company's first International client, the Netherlands-based division of one of the company’s largest global clients (which included a plan to roll services out across multiple European markets upon completion of a successful trial program). Ced returned to MatchCraft in March of 2014 as a part of its acquisition by Advance Digital.

As Director of Business Development at LocalLaunch (a local search engine marketing company acquired by Dex Media in 2006), Ced built a strong network of reseller partners and increased sales at the national level by developing partnership relationships with 7 of the 10 leading directional marketing agencies in the certified marketing representative space (CMR’s). He was with the company for two years.

In addition to Ced’s sales and marketing talents, he is well versed on the technical side of online advertising, website solutions, website hosting, and e-commerce with experience garnered as Director of Product management at, one of the world’s largest website hosting companies.

Ced was also a co-founder and Vice President of Sales & Marketing of Atlanta-based Cignant, an e-commerce platform focused exclusively on the gift and home furnishings industries. Ced also held multiple executive roles at Impressa (Vice President of Product Marketing and Vice President of Strategic Services) and has served as a Digital Strategist and Internet Marketing Consultant both independently and for organizations like eKetchum, an Omnicom company.

Ced earned a Master of Business Administration degree at The George Washington University and an undergraduate degree at Clemson University.

Vouches Received

Vouches Given

Think Ced is awesome?
Vouch for them.

Ann Benzel-Crays
CMO/Founder, Facing Interactive.
Barry Green
Co-Founder , CSO, Stealth Start Up Mode. Previously Chief Revenue Officer, Konnected, Inc.. Boston grad.
Ced is a veteran in the industry, well informed and a thought leader. A great asset to any organization
Charity Huff
We worked together  •  Managing Partner, Maroon, an ad tech advisory firm for incubation, M&A, turnaround mgmt. Founder,Tru Measure, acquired by McClatchy in 2013.
Ced has lived every stage of start ups. He knows the importance of long-standing relationships and when and how to leverage those relations ... hips to better both the businesses he's involved with and their end users.
Mike Centorani
We worked together  •  Co-Founder, Sales Transformation Now. Previously Vice President of Training, MatchCraft.
Ced is one of the smartest guys I've ever worked with. He understands business and what it takes to make a business successful. He's very ... detailed. Specifically, he knows how to "look under the hood" and see things that other people might miss. He knows the right questions to ask. Trust me, you want Ced on your team.

Sean Greene
We worked together  •  CEO, MatchCraft and Board Member, SafetySkills.
I've know and worked with Sean for multiple companies over the last ten (10) years. Sean has the unique ability to not only think strategica ... lly but to execute on the plans that he and his teams put in place. He is an operator that understands how to build a sustainable and successful business. He also has a keen understanding of how to build and develop the teams required to achieve this type of sustainable success. Sean knows the digital space inside and out and has years of experience successfully bringing digital products to market both here in the US and around the globe. Sean is a pleasure to work with and I trust him implicitly. I would welcome the opportunity to work with him again and would strongly recommend him to anyone looking to grow their business and/or anyone looking to position their business for success.