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Product Marketing

Product Marketing is the sum of activities involved in making products and services appealing, desirable and accessible to consumers. Product marketing covers the '7 Ps' of marketing, namely product, pricing, place, promotion, physical environment, process and people. Product marketing should not be mistaken with product management which goes beyond marketing to include other functions such as product design and production.

24 Discussions

Jul 09, 2016 • 14 followers 6 answers
Next year, we will launch a new product which will establish a new product category within the wellness market... more
  • Bill Lennan
  • Sharon McCarthy
  • Rajiv Menon
  • Ivan Fortuna
  • Jennifer Fortney
  • Paul Garcia
Jul 07, 2016 • 55 followers 41 answers
We are building a SAAS solution for a problem that already has a lot of players.  The market is huge and ther... more
  • Victoria Amador
  • Gary Jurman
  • Cameron Ackbury
  • Alistair Davidson
  • Gabor Nagy
  • Bill Lennan
  • Scott Hogrefe
  • Mike Moran
  • Neil Chalk
  • Hasnain Millwala
  • David Pariseau
  • Peter Geisheker
  • Shrutin Shetty
+ 23 more
Oct 05, 2016 • 14 followers 2 answers
In b2b, we all have great ideas for a full product that we want to share with our potential customers. I want ... more
  • Sheeba Duleep
  • Ross Jones
Aug 05, 2016 • 34 followers 14 answers
When growth is slower than expected/needed, it can become a heated debate between whether the problem is on th... more
  • Rob Rusher
  • Patrece Bryan
  • Thomas J. Kaled
  • Sam McAfee
  • Steve Paddon
  • Megann Willson
  • Charles Leahy
  • Rill Hodari
  • Dave McCarty
  • Anila Arthanari
  • Dan Levinschi
Apr 03, 2016 • 40 followers 10 answers
Currently I am the only person on our hardware start-up team fully focused on marketing efforts. My skills ar... more
  • Thomas Jay
  • Real Prad
  • David Telleen-Lawton
  • Shahbaz Ali
  • Bill Lennan
  • Philip S. Miller
  • Henry Valk
  • John Currie
  • Keith Delk
Sep 30, 2016 • 33 followers 10 answers
I'm trying to figure out marketing strategies for an SaaS product and I read about influencer marketing. ... more
  • Roger Wu
  • Derrick Duplessy
  • Kevin Suitor
  • Ajay Paghdal
  • Aleksey Klempner
  • Nickolay Kolev
  • Eero Karner
  • DJ Tony Founder
  • Andy Freeman
  • Patrina Mack
Aug 30, 2016 • 25 followers 12 answers
My company has developed a very specific product to assist accountants and finance personnel that use Oracle e... more
  • Shannon J. Yost
  • Farokh Mehrshahi
  • Jim Hodson
  • Mikael Löwgren
  • Geoff Tanham
  • Andria Younger
  • Ed Jeffers
  • Paul Garcia
  • Kris Parker
  • Jonathan Nehrer
  • Idriss Zeffane
May 28, 2016 • 16 followers 8 answers
Hi All, I would like to consult you about weather me and my co-founders should start the product developme... more
  • Marc Schulman
  • David Austin
  • Chicke Fitzgerald
  • Ashish Bhasin
  • Daniel Drew Turner
  • Eran Yasso
  • Joe Emison
  • Gary Ballabio
Jun 27, 2016 • 26 followers 13 answers
I have a SAAS product that is almost complete and ready to market/sell to customers. Customers are easy to f... more
  • David Evans
  • Pradeep Thomas
  • Christoph Ranaweera
  • Obonyo Odhiambo
  • Peter Geisheker
  • Theresa Marcroft
  • Tim Wat
  • Katie Curtin-Mestre
  • Brendon Whateley
  • Steve Paddon
  • Paul Renshaw
  • Vivek Ghai
Nov 22, 2016 • 14 followers 30 answers
Most tools that offer spreadsheet conversion are self service. I'm considering offering a service whereby peop... more
  • Rob Gropper
  • David Austin
  • Eric Lentz
  • Sebastian Pereyro
  • K. Alan Robbins
  • Gopi Mattel
  • Dean Slawson
  • Alexander Laszlo Ross
  • Yoram Bernet
  • Lydia Sugarman
  • Cameron Carey
  • Brett Whysel
  • John O'Sullivan
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