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Product Launch Strategy

A product launch strategy is the detailed plan of the event introducing or re-introducing a product to consumers. The product launch strategy includes details of the types of event, timing and precisely how it will be done.

8 Discussions

Oct 08, 2016 • 6 followers 3 answers
Hi guys, I'm working in a fintech project here in Brazil and I'm looking for a good inspiration for the launc
  • Rod Abbamonte
  • Andrew Stepanenko
Feb 20, 2016 • 18 followers 5 answers
We have developed a new product and looking to create a buzz during its launch in two weeks.It is a financial ... more
  • Jessica Alter
  • Valeria Magoni
  • Dr Roni DeLuz
  • Francoise Luca
  • Michael X. Heiligenstein
Feb 10, 2016 • 31 followers 16 answers
At beginning phase of your startup, the typical notion is to start and focus on a single niche market (city) t... more
  • Darren Naylor
  • Eric Levenson
  • Fabrice Lorenceau
  • John McArthur
  • Casey W. Xiao-Morris
  • Giles Crouch
  • Katie Curtin-Mestre
  • Ema Chuku
  • Eric Sullivan
  • Doug Parsons
  • Peter Johnston
  • Ignacio De La Garza Evia
  • Rene Joergensen
+ 1 more
Sep 08, 2015 • 9 followers 3 answers
I'm doing a market survey within my personal network of potential clients prior to launch. Does anyone have ... more
  • David Still
  • Christopher Tiller
  • Patrina Mack
Sep 03, 2015 • 10 followers 6 answers
Hello Everyone, I have spent 3 years servicing a niche market during which time I was research a... more
  • Yohan Baillot
  • Christopher Tiller
  • Greg McClement
May 01, 2015 • 24 followers 8 answers
We have a cart-before-the-horse AND an organic-vs-scale conundrum and could use advice. We have developed a b... more
  • Mohammed Mansoor Ahmed
  • Alex Eckelberry
  • Chris Duncan
  • John Katovich
  • Chris Carruth
  • Steve Scott
Mar 10, 2015 • 20 followers 7 answers
We recently decided to open up an online store that sells electronic equipment from various warehouses we oper... more
  • Simon Abushaban
  • Andrew Lockley
  • Mariano Cardoner
  • Katya Constantine
  • Travis Russi
  • Ricardo Berri's
  • Alison Emerick
Oct 03, 2014 • 42 followers 7 answers
My business partner, Lia Littlewood, and I are making strides towards launching our new business, Little List.... more
  • Gabe Greenwood
  • Lokesh Kumar
  • Vinay Tannan, Ph.D.
  • Liz Lentis
  • Patrick Holman
  • Sridhar Rajagopal
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