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Pricing strategy

Pricing strategy is the plan and execution of activities that help a business arrive at the most effective price for a product or service. Pricing strategy include analysis of market trends, consumer demand, product attributes and the pricing of competing products.

42 Discussions

Mar 09, 2016 • 24 followers 7 answers
In thinking about pricing for our upcoming mobile app subscription, I'm wondering if marketers out there find ... more
  • Rodrigo Vaca
  • Kevin Cain
  • Scott McGregor
  • Michael Masello
  • Hamid Saify
  • Simon Bone
Sep 07, 2016 • 13 followers 4 answers
I've read a lot of blogs about pricing new products with no competitors on perceived client value.(e.g. You wi... more
  • Josh Kirschner
  • Kenneth Jones
  • Alexander Shartsis
  • Rob Gropper
Jun 05, 2016 • 35 followers 15 answers
We are innovators and focus on premium experiences for our customers. We're working with an innovative textile... more
  • Alison Lewis
  • Amy Golden
  • Sherry Shaffer
  • K. Alan Robbins
  • Neil Licht - HereWeAre
  • Michael Fruhling
  • Shel Horowitz: Shel AT GreenAndProfitable com
  • Rill Hodari
  • Scott Taylor
  • Assaf Igell
  • Roberto Muller
  • Daniel Sanidad
May 04, 2016 • 19 followers 11 answers
We are a startup company developing advanced consumer level network gadgets. The first product is a portable r... more
  • Derek Liu
  • Shobhit Verma
  • Irwin Stein
  • Saravjit Singh
  • Moti Barkan
  • Mark Capaldini
  • Linda Leon
  • Giacomo Lami
Mar 31, 2016 • 10 followers 6 answers
We sell camera automation software that comes on a PC, it is a B2B product. We just signed an exclusive partne... more
  • Steven Sheiner
  • Peter Jordan
  • Cynthia Hammersley
  • John Naylor
  • Peter H. Antoniou, DBA
Aug 30, 2016 • 14 followers 7 answers
When trying to determine the correct starting price for a product or service is their a standard formula.  Or
  • Irwin Stein
  • Sam McAfee
  • Neil Gordon
  • Idriss Zeffane
  • Shel Horowitz: Shel AT GreenAndProfitable com
  • Paul Garcia
  • Jonathan Nehrer
Mar 29, 2016 • 20 followers 22 answers
We have recently brought to market a mobile device charging and connectivity product tar... more
  • Ryan Rigterink
  • Kyle Bailey
  • Michael Brill
  • Rob Gropper
  • Nigel Dessau
  • Shel Horowitz: Shel AT GreenAndProfitable com
  • Mark Graham
  • Mike Adams
  • Udhaya Kumar Padmanabhan
Jul 28, 2016 • 12 followers 5 answers
Hello everyone Not too long ago I produced a number of cartoons for a marketing campaign............here ... more
  • Andrew Lockley
  • Debra Andrews
  • Steven Corn
  • Terry Mackin
May 26, 2016 • 37 followers 10 answers
Looking for a strong POV on future of SaaS pricing. Can anyone share a POV on future o... more
  • Wayne Dinzey
  • Dina Moskowitz
  • Jagmeet Lamba
  • Vishwanath Ramdas
  • Eelco van Wijk
  • Darrell Gardner
  • Sachin Naik
  • Elliot Tarabour
  • Aaron Schmookler
Feb 22, 2016 • 12 followers 7 answers
I am looking for current, well researched articles/posts/case studies on implementing value based pricing for ... more
  • Lucie Newcomb
  • Bryan Nairn, CISSP
  • Jackson Powell
  • Jessica Alter
  • Glenn Donovan
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