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Go to market strategy

The Go-To-Market strategy is a comprehensive plan, including the process and tactics, set by a company to guide its interaction with its customers. The Go-To-Market strategy includes the system of reaching potential customers, type of customer contract, pricing and customer care services.

15 Discussions

Oct 09, 2016 • 12 followers 2 answers
Hello All, I've teamed up with a founder to introduce our new product to the market but before then,  I will... more
  • Joice Lu
  • Amos Addae
Oct 06, 2016 • 4 followers 1 answers
Start too low, and if you try to increase it everybody will be up in arms. Start too high and you can't attrac... more
  • Vivienne Lee
Sep 30, 2016 • 7 followers 5 answers
We are an Innovation house working with Enterprises, Start ups and Entrepreneurs for New Product Development i... more
  • Prof. (Dr.) Dilip Nandkeolyar
  • Anurag Verma
  • Nitesh Rathi
  • Tony von der Muhll
Jun 27, 2016 • 11 followers 12 answers
Over the past few months we built, prototyped, tested, and patented a disruptive glucose monitoring device cal... more
  • Robin Stephens
  • Ken Steinberg
  • Barry Braunstein
  • Steve Owens
  • Scott Thielman
  • David Calabrese
Jan 27, 2016 • 29 followers 5 answers
I am trying to learn more about the go-to-market planning process.What are some of the best resources to reall
  • James T Szeto
  • Tyson Hartnett
  • Archie Hicklin
  • Lucie Newcomb
  • Steve Austin
Jan 27, 2016 • 15 followers 5 answers
I am doing a compilation of B2B referral programs that work. I heard about Dropbox referral program where you ... more
  • Philip Wilkins
  • Karen Leventhal
  • Rodrigo Vaca
  • Shaker M. Rawan
  • Srinivas Penumaka
Aug 20, 2016 • 8 followers 0 answers
Greetings fellow Entrepreneurs. I have created a new outsourcing platform for both freelancers and clients; (h... more
May 11, 2016 • 18 followers 6 answers
I am the co-founder of a marketing agency that is doing things quite differently. However we are finding it di... more
  • Rob Gropper
  • Edward M. Yang
  • Peter Bray
  • Tom Cunniff
  • Harrison Nolan
Nov 21, 2015 • 32 followers 24 answers
My question is related to "traditional" sales. My team and I are about to launch a very cool, very powerful gr... more
  • Michael Haupt
  • Brett Fox
  • Alistair Davidson
  • Bob Caspe
  • Rob Gropper
  • Neil Licht - HereWeAre
  • Peter Johnston
  • Ben Belser
  • Jessica Magoch
  • Chris Taylor
  • Liza Taylor
  • Diane Bernard
  • Glenn Donovan
Jan 21, 2015 • 30 followers 2 answers
We're developing a mobile app (productivity category) and working on our go to market pla... more
  • Katie Pang
  • Gilad Peleg
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