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Brand Strategy


7 Discussions

Oct 08, 2016 • 9 followers 7 answers
In Halt and Catch Fire S2E9, tech conference goers gather around quietly in a room in what might look like a s... more
  • Jenn Marie
  • Mike Whitfield
  • Rick Rosio
  • Denn Stewart
  • Joseph Wang
Oct 05, 2016 • 10 followers 7 answers
I am a serial entrepreneur and I developed a brand.  For awhile, I have done minimal work under that brand. ... more
  • Kishore Swaminathan
  • Alan Sack
  • Linda Rawson
  • Chris Gorges
  • Ashrujit  Basu
Apr 05, 2016 • 39 followers 13 answers
So currently I am solo founder and am in a bit of a dilemma. I see lots of quality products fail in the long r... more
  • Michael Barnathan
  • Christopher Owens
  • Chuck Bartok
  • Matthew Mellor
  • Stan Podolski
  • Ema Chuku
  • Suryanarayanan A
  • Andrew Lockley
  • Brian Keller
  • Scott McGregor
  • Peter H. Antoniou, DBA
  • Henry Valk
  • Jerven Carter
May 25, 2016 • 26 followers 6 answers
Brand storytelling is all the rage in the marketing and communication world. Brand stories ar... more
  • Catherine Spurway-Hepler
  • Abdi Guleed-Purvis
  • Rob Gropper
  • Michael Forney
  • Joanan Hernandez
  • Shel Horowitz: Shel AT GreenAndProfitable com
Jun 30, 2015 • 17 followers 6 answers
I've seen research on how much companies should dedicate to marketing as a whole as a % o... more
  • Ken Hejduk
  • Chris Gorges
  • Gio Bacareza
  • Tracey Solomon
  • Jennifer Fortney
Jun 01, 2015 • 21 followers 7 answers
Should start-ups offer a free trial of their tech to brands? Does this strategy work in the long run? Do brand
  • Anirvan Lahiri
  • Alex Eckelberry
  • John Petrone
  • Eleanor Carman
  • Chris Carruth
  • Karl Schulmeisters
  • Ken Valledy
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