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Brand Development

Brand Development is the function or series of actions involved in establishing name recognition, familiarity, trust and esteem of a product, business or other organization. It is about establishing a good relationship between the target market and the product or company. Brand Development complements marketing and typically includes market analysis, strategy design and execution of the plan.

7 Discussions

Apr 09, 2016 • 37 followers 26 answers
We've been pretty successful with our first product in market over the last 1.5 years and are now bringing to ... more
  • Mike Maney
  • Lieba Golden-Koulendros
  • Brian Creath
  • Manuel Pacheco
  • Robert Todd Felton
  • AKBAR JAFFER
  • Chicke Fitzgerald
  • Rod Swanson
  • Steve Shapiro
  • Theresa Marcroft
  • Fas (Feisal) Mosleh
  • Surag Patel
  • Tanuja Paruchuri
+ 11 more
Oct 08, 2016 • 9 followers 7 answers
In Halt and Catch Fire S2E9, tech conference goers gather around quietly in a room in what might look like a s... more
  • Jenn Marie
  • Mike Whitfield
  • Rick Rosio
  • Denn Stewart
  • Joseph Wang
Feb 09, 2015 • 7 followers 3 answers
Assuming .com, .net, .org as well as twitter, FB, LI branding in place and trademarks to be filed. What else h... more
  • Rebecca Ralston
  • Ryan Rigterink
Oct 30, 2015 • 16 followers 7 answers
We are going to introduce an online personal finance service that would require our audience to link their ban... more
  • Nick Imrie
  • Steven Mason
  • Lee-Sean Huang
  • John Mamus
  • Jerome Pineau
  • Aaron Glinski
  • Yaniv Levi
Jun 30, 2015 • 17 followers 6 answers
I've seen research on how much companies should dedicate to marketing as a whole as a % o... more
  • Ken Hejduk
  • Chris Gorges
  • Gio Bacareza
  • Tracey Solomon
  • Jennifer Fortney
Dec 29, 2015 • 35 followers 19 answers
As an advisor to companies large and small during the past 30 years, I am shocked by the increasing lack of in... more
  • Paul O'Brien
  • Michael Boezi
  • Alison Emerick
  • Sharon McCarthy
  • Brian Creath
  • Andy McClure
  • Kevin McLaughlin
  • Chris Taylor
  • Lyndon Johnson
  • Michealene Cristini Risley
  • Patrina Mack
  • Dr. Mark Goulston
Oct 26, 2015 • 15 followers 6 answers
My company is looking to rebrand in the consumer photo+video/cloud/app space, ran a survey with 6 potential na... more
  • Nick Gray
  • Linda Marshall-Smith
  • John Mamus
  • Edward M. Yang
  • Glenn McCreedy
  • Lee Ann Guertin
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