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The Definitive Guide on How to Build a Habit-Forming Product, by Nir Eyal

The Definitive Guide on How to Build a Habit-Forming Product, by Nir Eyal

For those interested in building habit-forming products, this is a very well thought out presentation.

Presentation Video from Founders Institute:

I found this particularly interesting as there are elements I have and am missing from the social component of my next generation fantasy sports app.


Have you experienced user/customer behavior contrary to the theories in Nir's presentation? If so, I'd be very interested in learning more.

2 Replies

Jordan Dimov
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Jordan Dimov Entrepreneur
Technology Advisor at Urban Management Solutions
This is pretty fascinating. I guess you can think of a hierarchy of business models that would go something like this, with increasing power and increasing profit potential:

Level 1 - Sell vitamins. You control the supply, but have no control OR understanding of the demand, and in fact you don't even know if there IS any demand at all, but you go on preaching about how good your vitamins are for people. (Most start-up ideas fall in this category.. haha, just kidding.)

Level 2 - Sell painkillers. This is the 'lean' movement / customer development school. You control the supply but only AFTER you've gained a sufficiently deep analytical understanding of the existing market demand. An order of magnitude better than Level 1.

Level 3 - Sell recreational drugs. This is like 'duh, hello' for everyone in the world, except for entrepreneurs, where we apparently call it 'habit forming' now and it's the new hot stuff :) You fully control the supply AND the demand, because you invented both to begin with.

Lyle McKeany
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Lyle McKeany Entrepreneur
Growth Marketer at Emissary
I mentioned Nir's book and habit-forming approach to products in a piece I wrote. It was published by Pandodaily recently here -->http://pando.com/2014/01/11/is-lean-startup-right-for-your-idea/
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