Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

Online Ads revenue estimates

I have 2 websites that getting ~1000 unique visitors per day. There are no ads right now. Does anyone know what can be earned in ad revenue from this traffic? Does it worth the time and effort considering current # of visitors?
Thanks!

10 Replies

Julie Krafchick
0
0
Julie Krafchick Entrepreneur
Digital Media Professional: Design, Marketing, Startups
The better question is how often do they come to your site within a month. Online ad revenue is based on impressions (i.e user views). Also what type of system do you have? Web or mobile app? What type of product is it as the content makes the CPM's (cost per thousand views) vary greatly. UGC or gaming is generally much lower than curated content.
John Sechrest
0
0
John Sechrest Entrepreneur • Advisor
Mentor at Startup Mentor
There are several ways to monetize that traffic, ads being one of them. This is a good opportunity for building your sales funnel and to try some experiments. It is possible that your 1000 visitors a day translates into $20/ day. That assumes a great many things. But if you don't have a method of tracking your experiments, you will not be able to improve your revenue. If the 1000 visitors a day are all paying attention to the same topic, and they convert at a high rate, then you have something that many people would be willing to buy from you.
Ross Rountree
0
0
Ross Rountree Entrepreneur
Internet Sales Manager - Lexus of Austin
I have a little site called Pawnshopper.Com.

We get about 12k to 15k per month in hits.

We plugged in Google Ads and we get about $600 to $650 per month without touching a thing.

I hope this helps...
Tim Kilroy
0
0
Tim Kilroy Entrepreneur • Advisor
Analytics - LTV - Boosting Profits - Digital Marketing
You can assume click through rate on ads to be about .1%, so that is 1 click a day (so maybe a buck). So, not a ton. If you have a super great website and can sell ads directly, you might get $3.50 CPM, (so $10.50 a day)... You need a big audience to win at advertising... ----------------- Tim Kilroy (617) 899-2436
Paul Travis
1
0
Paul Travis Entrepreneur
Multifaceted Online Executor: Product Marketing to Program Mgmt. to Business Development
Yes, this is the digital world where numbers are numbers -- but there's also the "quality" of the visitors. Why they came, how long they stay, how focused they are on the topic (or are there multiple topics?) as others have alluded to. I bring this up because you also have the option of monetizing by displaying CPA (cost-per-acquisition) offers on your own. If your visitors are all interested in a topic that matches up with a product you see on ClickBank, JVzoo, DigiResults, MaxBounty, et al, you may be able to exceed AdSense income. Good luck.
Vijay Goel, MD
0
0
Vijay Goel, MD Entrepreneur • Advisor
Founder Chefalytics, Co-owner Bite Catering Couture, Independent consultant (ex-McKinsey)
Agree with Paul, a lot of the potential value comes from the quality and focus of your traffic.

If you have an audience with high monetization potential, you could look at CPM's north of $100.

If it's a generic audience that sees the ads as an interruption, value could be south of $1. If you have groupon's audience it may be (theoretically) south of $0 for most merchants.
Kevin Findlay
0
0
Kevin Findlay Entrepreneur
Interim Web, Mobile and E-Commerce Leader
Igor, This model might help you estimate. It might be better to think in terms of page views and the hits you get per page view. For example 0.22 pence per add click and a 2% click through rate on the page views would give you an estimate of the revenue. I have had a bit of a look and the reality is that you need a lot of traffic to make money off google ads. It gets better once you have a lot of traffic because you can take direct advertising. Advertisers will only talk to you once you have a decent volume of targeted traffic. Kevin
Keith Pieper
0
0
Keith Pieper Entrepreneur • Advisor
Online Advertising Expert; 18 years Buy and Sell Side Experience; Programmatic & Data Expert
If you plug into the real time bidding ad ecosystem and have legitimate content and US traffic you should get 25 to 50 cent CPM worst case. Sign up at Lijit.com or join Adsense.
Ben Sweat
0
0
Ben Sweat Entrepreneur
Director, Product at Idealab
$2-$5 CPMs if you are lucky. So $2-$5 per thousand ad impressions. Sent from my iPhone
Sean Patrick Murphy
0
0
Sean Patrick Murphy Entrepreneur • Advisor
Consulting Data Scientist
The content of the website and the nature of the visitors has a lot to do with it. I'm sure a popular LED TV review site will earn far more through online ads than an equally trafficked board game review site.
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?