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Animated video feedback

Hi everyone,

I recently just commissioned an animated video for my education startup,
Academic Wilds. The video was done on a low-ish budget ($1k) and through a
personal contact of mine. It's currently at the stage of development where
I can give feedback to the designer/sound team in order to make changes, so
I wanted to get feedback from fellow entrepreneurs before committing.  

Here's the link:
http://www.videoexplainers.com/

20 Replies

Cory Huff
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Cory Huff Entrepreneur
Digital Strategist for Creative Beings and Businesses

Mike,

Getting feedback is great. Getting feedback from your target audience is
even better. Do you have a mailing list or a small group of loyal customers
who are willing to take an early look?

My business has benefited tremendously from having a small group of loyal
customers who tell me "yeah do that" or "no, that's awful."

That's just me though...

Gareth Aye
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Gareth Aye Entrepreneur
CEO at MathLeap

One thought is to include some material that's more geared toward the
product. Could you include any screenshots/segments that demonstrate
using it? It's nice that you have a list of things you could potentially
achieve with it like connecting to like-minded students, but it's still
difficult for me to imagine what it would be like for me to use it. I
imagine I'd be more likely to sign up/try the tool if I got to see
something like that.

On 12/30/12 11:52 AM, Cory Huff wrote:

Harsh Patel
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Harsh Patel Entrepreneur

I agree with Gareth.

The biggest piece of feedback I got about our video (http://vimeo.com/portfoliyo/intro) was to include more screen grabs of the actual product.  

The first version was just the text + interviews because I wanted to sell people on the fact that other teachers are using the service and liking it. I quickly got feedback saying "what's the product?", so I added more screen grabs. Now, people ooohh and ahhh because get the product (still not perfectly though).

So, for what it's worth - that's the feeling I get seeing your video as well: "What's the product?" I think your video would greatly benefit from actual screen grabs of the product. If you're going to do that, I recommend showing the product piece by piece, and very slowly.

--
Harsh

Sari Louis
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Sari Louis Entrepreneur
Entrepreneur

Interesting feedback. I'm going through the process of creating an
explainer video myself, but my feeling was more that it's not a demo, but
rather something interesting enough to pique the interest of potential
users and drive them to want to find out more about the product. I'm
also trying to find the balance between laying out the problem, the
product, and the benefits in 60 seconds: when I talk more benefits, I get
the "OK, but what is it?" feedback; when I say more of what it is, I get
the "What's in it for me?" one.

Janice Mandel
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Janice Mandel Entrepreneur • Advisor
Writer, Communications Strategist, Advisor

Very perceptive.  When in doubt, pick up the pace, get to the point on what, how and why and make a creative impact in a way that suits your brand -- if possible, humor helps.

Sent from my iPhone

On Jan 5, 2013, at 8:24 AM, sari <s...@yumvy.com> wrote:

Janice Mandel
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Janice Mandel Entrepreneur • Advisor
Writer, Communications Strategist, Advisor

An example of a video that features music, creative explanation of the what and incorporates screen shots at Hallway.co

Sent from my iPhone

On Jan 5, 2013, at 8:49 AM, Janice Mandel <jmande...@comcast.net> wrote:

Sari Louis
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Sari Louis Entrepreneur
Entrepreneur

Along with the animation, I recently shot a promotional video for YumvY.
Again, it's not meant to be a demo, but something to give viewers a sense
of what it is, and get them to want to go to the site to find out more. I
would love to get your feedback on it; specifically, whether you get a
sense of what the product does. Thanks!
http://youtu.be/l9uS6Zn8iHw?hd=1

Mike Stewart
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Mike Stewart Entrepreneur
Business Development ★ Market Development ★ Technology Commercialization ★ Business Law

I will start by saying that I knew nothing of yumvy before watching the
video.

After watching, my impression is that the website helps make cooking
easier, and more manageable by guiding the cook(s) through recipes  The
service can be for people who are not familiar with cooking, or maybe for
people who do cook, but find that when it comes to bigger meals/parties,
they have trouble managing.  

The other thing that I saw that I liked was that it was collaborative -
both husband and wife were working together to create the meal.

Overall, I thought it was a well-done and professional video, and now I
want to know more about YumvY!

mike

Peter Baltaxe
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Peter Baltaxe Entrepreneur • Advisor
Consultant, product leader, serial entrepreneur

I agree that this is generally very well executed.  There are enough screen
shots to show a number of useful features and a nice sound track.  It
leaves unanswered a bunch of questions that users might have like: where do
the recipes come from, how many do you have, what does it cost, is it just
a Metro app?  You could add that data by layering voice or text over parts
of the video (for text it might be intersticial slides or at the bottom).
 "Over 5000 recipes, bookmark and share your favorites. creates a shopping
list from the recipe" or whatever.  As it stands it peaks interest, if the
next step were "register" or "download" I would suggest adding the
additional information.
Cheers
Pete Baltaxe

Tony Clemendor
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Tony Clemendor Entrepreneur
Founder/CEO - GiftWow, Growth & Operations Guy, Startup Advisor

Sari,

If the goal was to get them to want to go to the site and learn more, then
for me you have succeeded.  I'm not a cook, but the video was well done
enough that I will have my wife take a look at the site.  The music fit the
mood and the pace of the shots and the screenshots made the app look pretty
comprehensive as a guide/kitchen manager.  Along with the tagline "unleash
your inner chef" it made for a nice intro to the product.  The video gave
me a much better sense of the product than your landing page.

Also, to Peter's point about more information, my wife and many others want
specialty recipes, like gluten free.  I don't know from your landing page
or your video if specialty menus are an option.

Cheers.  Tony

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