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Seed Stage Fundraising

Hey Gang - You have helped me find a co-founder and an attorney. So , now I want to chat about the PROCESS of fundraising. What are the tips and tricks that you have used to find investors on Angel.co, or through local networks, or through alternative channels.
How much do you chase investors? What do you do with those folks who say no? What do you do with the "we are in, but we don't want to lead". What is YOUR CRM of fundraising?

3 Replies

Joshua Westover
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Joshua Westover Entrepreneur • Advisor
Investor / Entrepreneur
You will waste more time that you ever want to if you try to introduce yourself / your company to a list of potential investors who don't know you. Networking skills and getting a personal introduction is where you need to focus your attention to find the right fit in an investor and successfully fund raise.

As for CRM, we always just used Google Docs (Now Google DRIVE) to research, qualify, and track our potential list of investors. It's free and practical.

When investor prospects say no, or you sense they aren't a good fit, tell them you would like to keep in touch and get their permission to maybe send them an update on your progress in ___ months. You never want to close doors. Organize the "NO" or "Not now" group into a "Nurture" category on your spreadsheet of prospects and just keep notes.

Feel free to contact me via FD's messaging system if you want to chat one on one.
Detrick DeBurr
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Detrick DeBurr Entrepreneur
Co-Founder at Game Time Giving
Tim... I recommend that you raise money as slowly as possible, as it is most expensive now... bootstrap where you can... you a grunt fund (http://www.slicingpie.com/) where you can... once you get traction... investors will find you. Analogy.... instead of looking for a spouse... become the best you... you can be... then you'll become the hot catch... and they will track you down
John Sechrest
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John Sechrest Entrepreneur • Advisor
Mentor at Startup Mentor
Raising funding is a relationship process. You want to get to "pre-existing" relationships with investors. To do that, you need to go to places where investors are at. And you need to demonstrate value. That is traction with team and traction with customers. Angel.co, Funders Club, Micro Ventures, seed invest , gust.com all are different ways to connect with people who are investors in one way or another. However, all of them work much much better when you have an existing angel who is providing social proof before you try those. So start making progress on your company, get traction with your customers, build a great team and make some personal connections with Angel Investors who care about your market segment.
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