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Target the C-Suites of potential enterprise customers for funding...

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Robert DiLoreto
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Robert DiLoreto Entrepreneur • Advisor
Chief Operating Officer
Very few B2B start-ups consider this approach in minimizing the chaos of raising capital: Target the C-Suites of potential enterprise customers for "customer-funded" opportunities. These enterprises have key open innovation and strategic initiatives that may map well to the start-up's technology/solution/value prop.
I can point to numerous examples of leveraging corporate funds to validate and show value in the start-ups offering while gaining the important "voice of the customer". These funds accelerate product development while validating customer development activities. In addition, you have a great chance of securing a longer term transaction/partnership with the Enterprise once the phase one pilot was deemed a success. (having references in the enterprise category adds credibility when raising your A round!)
Identify if your start-up or advisors have experience with this approach. More here: Innovation Management Article: http://t.co/9qZwEh1z
Rob Gropper
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Rob Gropper Entrepreneur
Director at PetHero, SPC - Member at Eastside Incubator - Principal at Tuxedo Technologies Group
personally i think there is no better source of startup funding than customers...as long as you can stick fairly close to your product/market vision and not end up a custom solution for a small customer niche.
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