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Rough budgeting for sponsorship

We're building a marketplace for group activities that has the potential to incorporate sponsorship at some point in the future. The sponsorship would be goods (e.g. Pop Chips for an event, Nike swag for completing a race) or discounts (e.g. 15% off supplies at Lowes).

Can anyone share knowledge of how these deals are structured? In particular, what kind of revenue comes through these deals? We see other businesses monetizing through sponsored rewards, so there must be something. At this stage, just having a ballpark would help us set strategy.

Thanks in advance!

Kris

3 Replies

Karen Knight
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Karen Knight Entrepreneur
Marketing & CSR Consultant
Hi Kris Are you familiar with ISES? International Society for Special Events? Your sponsors likely belong to this - and they may have resources to help you research. Your question is too general to respond more in depth, without knowing more about what you are offering and the value behind it. Karen
Kris Braun
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Kris Braun Entrepreneur
Co-founder of KidsWifi
Thanks, Karen, that's helpful. I'll quickly admit I know little about this area -- I even wonder if sponsorship is the right term.

I just found an article from a couple years ago about Kiip, which uses this model: "Brands will pay when a user signs up for a reward, from 25 cents to $3 per engagement." (http://techcrunch.com/2011/04/10/kiip-is-an-entirely-new-mobile-ad-model-real-life-rewards-for-in-game-achievements/)

Kris
Karen Knight
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Karen Knight Entrepreneur
Marketing & CSR Consultant
Interesting. Keep me posted on how you do. Cheers- Karen
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