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What are some good tools for tracking basic startup metrics (revenue, repeat customers, traffic)?

In Paul Graham's July essay Do Things that Don't Scale, he talked about picking a given metric and working on growing it 10% a week. It's time a set up a dashboard for my company, Arithmetic.

I'm definitely aware of Google Analytics for web traffic, but I'd like to create a simple, visual dashboard where I can start tracking a number of things.

Chartio looks cool, but at $90/mo. is a little pricy and when I first experimented with it, it seemed a little complicated. I'm not a big fan of Excel, but I could certainly create a spreadsheet. Or is there something simple and cool waiting for me to check it out?

16 Replies

Matt Farnell
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Matt Farnell Entrepreneur • Advisor
Engineering, Growth at AdRoll
mixpanel.
Paul Travis
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Paul Travis Entrepreneur
Multifaceted Online Executor: Product Marketing to Program Mgmt. to Business Development
Possibly Piwik instead of Google Analytics?
Jason Wang
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Jason Wang Entrepreneur
Founder & CEO at TrueVault. A HIPAA Compliant Secure API to Store Health Data.
If you are looking for a dashboard tool, check out Geckoboard. It's a dashboard that can pull data from a variety of sources.
Toren Ajk
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Toren Ajk Entrepreneur
Digital Marketer
Chartio looks interesting. You might might also want to checkout Geckoboard http://www.geckoboard.com/
Sandeep Arneja
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Sandeep Arneja Entrepreneur
Co-founder & CTO at ListenLoop.com
If you are interested in tracking feature usage on your site without making any code changes, then try featurekicker.com. I personally hate it when I have to make code changes every time i want to track something.

Check out this video between 0:00 - 1:14:http://www.youtube.com/watch?v=R_bp_oeOsXA

Robert Faibish
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Robert Faibish Entrepreneur
Mixpanel
Mixpanel
Jay M Cahill
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Jay M Cahill Entrepreneur
Tech Advisers Network - WPI School of Business at Worcester Polytechnic Institute
I've had the chance to do a number of projects related to this of late and can say there are a lot of great tools for publishing dashboards on the web - I'm a fan of the Geckoboard UI.

FWIW - Before you jump in to one, I would spend some cycles modeling it in Excel. At a miniimum it'll help assure you're capturing the data you want to report and give you a relatively cheap way to model out your UI requirements for a web based dashboard.

Best of luck!




Mindy Nies
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Mindy Nies Entrepreneur • Advisor
Product Strategy & Design Leader
Andy, try KISSmetrics. And then you can put that and whatever else you're using for analytics into segment.io
Todd Ellermann
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Todd Ellermann Entrepreneur
Experienced I.T. Leader, CTO, and Creative Entrepreneur
Andy, If you write code or integrate with Chart.io at this stage of your business you get an B+ for engineering cleverness and D- for business decision making. Dump your data into SQL database, setup Excel Pivot tables and charts using ODBC datasource and get back to taking care of customers and making a great product! $.02 What data you collect is going to decide your fate, not how cool your dashboard is. Best of luck, -T ******************************************************************* Todd R. Ellermann VP of Engineering VirtualTourist.com Founder Webagogy.com Researcher Betterwebapp.com Personal: [removed to protect privacy] [removed to protect privacy] cell ******************************************************************* Does getting an ASU MBA with existing UofA BSCE make me a SunCat? or a WildDevil? Go Cats! ...said with a Devilish grin ;)
Alex Murray
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Alex Murray Entrepreneur
It has a pretty big learning curve, but Qlikview personal edition is free and can be a good choice. Their demo site has some great examples that you can copy. The plus side is that, if you like it, it can be a great choice as an
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