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What's the most difficult aspect of starting an education related startup?

Starting an educational startup is for me something completely different and special. If you are successful, your product will have an impact on society or at least on your local community. Also, in my opinion, in order to start an educational startup you have to have some specific expertise in the specific field. This is not always necessary with most of the other kinds of startups. What do you think is the most difficult aspect of starting an educational related startup?

5 Replies

Arthur Lipper
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Arthur Lipper Entrepreneur
Chairman of British Far East Holdings Ltd.
Describing the path to profitability.
Greg Short
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Greg Short Advisor
President at IEP
Profitability is indeed tricky. While education should be a priority for many sectors, it generally lacks in dedicated budgets, making the sales process very complex.


Amr Selim
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Amr Selim Entrepreneur
Customer Success Expert | Technology Consultant | Keynote Speaker. I help businesses grow by improving CX & Performance.
There are two aspects that make it quite difficult. The first one is the licensing or government approval, especially when your model is unique and new unlike schools for example. The second is related to the first one, being unique and different is an excellent business model, however, with education it makes it risky, because for centuries we have been conditioned in a certain way that is difficult to change. This means that you are going against those old established education models and culture (which is not necessarily the best, but it's stable and strong) Example: I have been working in the online learning domain for more than 10 years and it only started to become mainstream in the past 2 or 3, and not in all parts of the world or all organizations. Given the choice between old style classroom training and e-learning, companies still prefer the old way (sending their employees to training centers) While some training centers do a great job, some don't, and in both cases there are many other related deficiencies like: (the forgetting curve, lack of customization and personalization, time wasted outside the classroom, inability to re-access the course or part of it later etc... ) Having an education business is a brilliant thing if you are prepared for the battles and believe that you will indeed go against the incumbent culture and change it. All the best. Best Regards, Amr Selim Entrepreneur, Keynote Speaker *CRM, Service Excellence, Engagement, Customer Experience, Business & Digital transformation, e-Learning, Internet tools & technology ... *
Rupert Meghnot, MBA
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Co Organizer at 1 Million Cups
Convincing your target market that they still have things to learn. We're starting a program to educate entrepreneurs, that has a clear path to profitability. However, getting them to attend our classes is another matter entirely. Fortunately, there's expert judgment we can use to help us enhance the opportunity to maximize our class sizes.
Valeriia Timokhina
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Valeriia Timokhina Entrepreneur
Marketing Manager – Eastern Peak Software: Custom software development
Previous answers outline the very common concern and pain point of entrepreneurs thinking about startup in the education sphere: profitability.
Well, let's take a look at Coursera, TED, Duolingo and others. These projects are highly profit generating.
Also they bring value to the society: they give access to education to people with disabilities who cannot attend educational instituties. Students from low-income families aren't able to pay tuition fees and here eLearning comes in handy. And there are much more examples.

It contains information about:
  • Educational apps market leaders today
  • What features has every educational platform
  • Educational app development best practices: how to develop an eLearning app?
  • How to benefit from creating an app for students?
  • What else apps apart from eLearning platforms can be created in the educational sphere?
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