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What type of content do you think will dominate the marketing space in 5 years?

Today a friend asked me this. The more I thought about it the more interesting it was. I can't even imagine the medium on which content marketing will be displayed. Something that I see very effective today is content marketing via blog posts and then using distribution channels such as Linkedin and Facebook to get eyes on it that would result in lead gen. Do you have any idea on where things are heading at this point?

14 Replies

Chicke Fitzgerald
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Chicke Fitzgerald Entrepreneur • Advisor
Game Changing Strategist, Advisor & Technologist | Board Candidate | Zigging where others Zag
Without a doubt, video will be the base, but I believe it will become "actionable". My firm has developed the ability to "trip enable" any image or video where a latitude/longitude has been established and stored. That takes content meant to inspire and actually lets you transact and experience it.
Michael Brill
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Michael Brill Entrepreneur
Technology startup exec focused on AI-driven products
Might be interesting to also think about the intended target of marketing... will it even be humans anymore? 5 years is a long, long time in the world of AI and virtual assistants... if our agent is our first line of defense, then that dictates quite a bit about the form of marketing content (e.g., highly-structured, linked to transactional actions, etc.).


Peyman Seraj
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Peyman Seraj Entrepreneur
Laravel BE developer
We need really to think how we can provide required and useful information (at the moment) to users. Also how we ca make this data work intelligently and efficiently.
George Mattathil
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CEO, StrategyGroup
Here are some of the emerging outlines: The current model of subscriber-centric ad-based model is not sustainable.

The focus is likely to shift to maintaining relationships. Marketing as an independent activity is likely to become obsolete, replaced by systems for on-demand information vending (driven by user interest) from existing relationship networks.
Dane H. Madsen
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Dane H. Madsen Entrepreneur • Advisor
CEO, SVP Business Development | Domestic & International, Product Marketing | Open to new connections
It will be agnostic (it will depending on the device I am using at the time) and personal. Perhaps some will like video, others not. Some will like chat, others will not. This will be driven from predictive and prescriptive ML/BD platforms that understand the people (both current customers and look alike), know what thy buy and what they look at, and then make offers to them based on their understanding of their individual needs instead of lumping them into the demographic. Content for a demographic of one.
Andy Collen
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Andy Collen Advisor
Producer, Director,Owner, Happy Trails Animation
It will all be about augmented marketing... which seems to be the new rebirth of Transmedia.
Chicke Fitzgerald
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Chicke Fitzgerald Entrepreneur • Advisor
Game Changing Strategist, Advisor & Technologist | Board Candidate | Zigging where others Zag
@Dane, great answer, and I would add that it also must give us the opportunity to indicate which "me" that I am at the time. I do not always have the same preferences and they may change based on who I am with or what I am doing. Single dimensional personas just won't do.

I created this a number of years ago and called it my E-Twins (electronic twins). Mine might be Mom, CEO, sister, skiier, beachbum, queen of antiquing, etc.
Gerri Leder
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Gerri Leder Entrepreneur
marketing advisor to firms that offer financial advice.
"Content to a demographic of one." Content marketing will continue to drive consumer behavior but the distance between thought and call to action will be shortened by big-data-driven customer intimacy.
George Mattathil
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CEO, StrategyGroup
Rather than "data-driven customer intimacy", it is likely to be based on "relationship depth" -- a feature yet to become available in social media.
Carolyn Moos
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Carolyn Moos Entrepreneur
Executive Partner at Bonham/Wills & Associates-Fitness, Nutrition, basketball development Fitforlivinglife.com
technology has challenged interpersonal communications to some degree and I think video combined with VR will try its best to bring some of the value of real connection back. Some areas of social influence and real change are a result of the quality of connection. This is particularly true in the health, fitness and wellness space. www.fitforlivinglife.com Carolyn Moos 6'5'' USA Basketball, Stanford, FIBA/WNBA, M.A. USC, Certified personal trainer (delivering virtual fitness training online) and nutrition consultant.
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