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What is the competitive advantage of data-driven innovation?

I'm worried about data-driven innovation. Machine learning has low barriers for entry. You can't be "proprietary". Will billion-$ businesses be built by machine learning, or will it be built on "hard" and tangible innovation like biotech, aerospace, and energy?

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Michael DePanfilis
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Michael DePanfilis Entrepreneur
Global Brand and Digital/eCommerce Marketing Leader
I believe the advantage lies in the insights derived from the data that fuels a predictable, profitable, and sustainable business model. Extracting key insights is the point of differentiation.
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