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What should be accentuated during presentation… Revenue, growth or idea?

First presentation to investors or VC firms is decisive. What is the best practice to emphasize more during presentation? Sometimes I feel like it varies from person to person. All depends on what the interested party is interested in.

4 Replies

michael burack
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michael burack Entrepreneur
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Saravjit Singh
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Saravjit Singh Entrepreneur
Independent Consultant and Trainer
Investors want to judge whether their investment is safe and will earn them good money. Focus on this.
So, the presentation has to have
Market: Target segment, What value you bring to this segment, orders in hand and/or orders in the pipeline,
Who you are competing against and what new value you bring to the market
Projected cash flow and usage of funds
Experience of the startup partners

Keep everything simple and use few words in the PowerPoint - speak with enthusiasm and use positive body language. Investors want to hear from you much more than see the presentation itself.


Joseph Wang
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Joseph Wang Entrepreneur
Chief Science Officer at Bitquant Research Laboratories
The most important thing is the team. Who are you? What experience do you have? I might think that your idea to sell jellybeans is insane, but if someone on your team is the world expert in jellybean sales, then I might defer to him.

Second you need to figure out what you want. Yes, you want money, but how much money, what are you giving in exchange for the money, and what to you plan to do with the money. It's amazing how much pitches that I've seen that don't mention this.

Revenue is most important. VC's and investors hate investing in ideas. The type of company that they want are companies that are making money, that could grow if they had more money.

Growth potential is the next one, but try to avoid the standard "year one we lose money, year two we break even, year three we are google" projections.

The concept is the least important one. One other mistake I see in pitches is to pitch the product and not the investment. If it turns out that your business is making money on a sustainable basis, I don't need to know and I really don't care to know the details of how.
Rod Abbamonte
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Rod Abbamonte Advisor
Co Founder at STARTREK / @startupHunter / @startupWay / @CoFounderFound / @GOcapital / @startupClub / @lastminute
Idea, Growth and Revenue, on this order.
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