Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

What % of total spending on marketing is viable for a startup?

Marketing is undoubtedly a prime way to drive business in and improve growth. I see some startup heavily relying on ONLY marketing.


4 Replies

Troy Gardner
0
0
Troy Gardner Advisor
Chief Technology Officer, Chief Brewing Officer at Cloud9 Brewing Systems
there's no right answer, only that you are making more than you are spending AS A WHOLE, though it's easier to be successful in marketing with an same product as competition (e.g. bottled water, toothpaste) many companies lose money up front and make a profit off the backend (a loss leader) many retail companies also don't end up profitable till later in the year, thin margins are everywhere.
Gloria Luna
0
0
Gloria Luna Entrepreneur
VP Marketing - Brand builder and creative problem solver
I've seen a number of startups underfund/devalue marketing and then sealing their fate by not scaling through awareness and customer engagement. It takes nuance to do it right with minimal budgets which means hiring a professional and not just a new graduate to do social media and calling that marketing.

That said, if you are in a B2C business, the rule of thumb is around 20% of revenue (goals) with slightly more for launch to generate momentum.
Ekaterina Sytcheva
0
0
Ekaterina Sytcheva Entrepreneur
Integrated Marketing and Lead Generation Expert,Owner of Prospect Solutions.
I believe that it is a matter of strategy, but not a %$$ of spending. As a start up, you should do a lot of marketing, but do it smart. Do not rely on a single solution such as telemarketing, or SEO only. In modern marketing there are no quick fixes... Consider integrated marketingstrategies.
Rupert Meghnot, MBA
2
0
Co Organizer at 1 Million Cups
Startups should, as a rule of thumb, set aside 25% of gross revenues for a holistic & comprehensive marketing plan (including a mix of marketing firms, print materials, digital & social media, events & conferences, guerilla tactics, etc.). This will ensure that enough capital is available to handle virtually any marketing opportunity (or threat). I see many companies looking solely at digital/social, at the expense of all else. The primary driver should be: go to where your customers go. Chances are they utilize a mix (the degree of each is adjusted based on customer preferences).
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?