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What do you use or recommend using to track social analytics?

Personally, I find that social media channels don't really provide many tools to track the analytics. Do you have any recommendations to track analytics and data from social media channels?


4 Replies

Kristian Widjaja
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Founder@jonajo.com. Now hiring iOS & Android engineers, and engineering managers!
Thanks!
Chuck Bartok
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Chuck Bartok Entrepreneur
Marketing and Sales Manager at MD Building Systems of Florida, Inc
We use social media to send to website, eventually and those links are trackable.....
Then look at conversion to cash and one can see what Social media is generating best ROI
We also study the analytics provided by the social media platforms.
For interest one of our pages clearly defines our readership demographics, then knowing the "Persona" of our base we can fine tune the posts and advertising.
Colleen J.
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Colleen J. Entrepreneur
Independent Marketing Consultant | Researcher
Hootsuite and Google Analytics are popular tools to track and analyze social media channels. Here's an article that lists and describes aspects of 25 popular tools:http://keyhole.co/blog/list-of-the-top-25-social-media-analytics-tools/.

Good luck!
Josh Kirschner
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Josh Kirschner Entrepreneur • Advisor
Founder & CEO at Techlicious
Hootsuite and Tweetreach are two useful ones if you're focused on Twitter. Facebook has its own analytics platform for your own page and posts. Tracking post-level stats across Facebook is VERY difficult because most are protected by privacy settings. Pinterest also has its own analytics platform for tracking your brand. I've played around with SocialBakers and it seems useful for a consolidated dashboard across platforms, but haven't spent enough time with it to give a real verdict. Klout used to be very popular for gauging "influence", but I would avoid it - too many gaps in who and what it covers.
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