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How can I best leverage Snapchat for building a personal brand?

Folks like Gary Vaynerchuk are all crazy about the power of Snapchat to do marketing. I still have not found it more effective than Facebook or Linkedin. From what you have seen, how can someone leverage Snapchat to build a personal brand?

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Dorothea Bozicolona-Volpe
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Social Media Strategist, InterContinental Hotels Group: Engagement, Integration and Monetizing Social Media
Maria Jimena, Snapchat is another tool but it is mainly about integration. If you want to discuss further, feel free to reach out to me. With kind regards and gratitude, [image: photo] *Dorothea Bozicolona-Volpe* Principal, Social Espionage [removed to protect privacy] | [removed to protect privacy] | www.socialespionage.com | Citizen Of The World
Philip King
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Philip King Entrepreneur
Founder at Culinary World Tour
That depends very much on your target audience and your endgame. What is the metric you use to define success? How can snapchat help you achieve that? Snapchat may be a new media, but as with all branding exercises, the content is as important as the media, if not more so. Making a snap is easy, but harnessing snapchat as a growth tool requires a joined up strategy and good creative ideation. Once you get good concepts and execution, how do you then ensure you're reaching your target audience? A good place to start when planning is with the question "what do I want my viewers to feel?" Then ask "what do I want them to do."
Dorothea Bozicolona-Volpe
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Social Media Strategist, InterContinental Hotels Group: Engagement, Integration and Monetizing Social Media
Philip is correct. You need to be where the persona of your targeted is first and have a content strategy for that demographic before you begin to master other social networks.
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