Big News: FounderDating is joining OneVest to build the largest community for entrepreneurs. Details here
Latest Notifications
You have no recent recommendations.
Name
Title
 
MiniBio
FOLLOW
Title
 Followers
FOLLOW TOPIC

Question goes here

1,300 Followers

  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur
  • Name
    Entrepreneur

Facebook vs. Google for ads?

Which channel is more effective for an early stage startup that is operating in the fintech industry?
Thanks so very much!

10 Replies

Samuel Caink
0
0
Samuel Caink Entrepreneur
Entrepreneur & Freelance consultant
Fintech means nothing. Is it B2B or B2C? What is your objective ? Awareness, sales ?
Pauline Kalil
1
0
Pauline Kalil Entrepreneur
Chief Digital Marketer
Agreed. If you are targetingconsumers: Facebook. If you are targetingBusinesses: Linkedin. Only use pay-per-click if you have a solid strategy for what people will search for. For example: are they solution-aware, or even problem-aware. What would they be searching for.
James V. Linden
1
0
James V. Linden Entrepreneur
VP Business Solutions at Kochava
There's a lot of questions that need to be answered prior to offering solid advice. As Samuel eluded to is this B2B or B2C? Are you looking to run just mobile ads, SEM/SEO, display, email etc? Are you running offline ads as well? What is the goal of the campaign? To drive leads? To drive acquisition? What are your ballpark paid UA budgets? What types of create are you looking to run? Video? What's your target demo graphic? Women, 25-49 tech enthusiast etc?

Google and FB are both viable options for driving effective users/acquisitionsbut these questions need to be addressed firsthand.
Bambi Weavil
1
0
Bambi Weavil Entrepreneur
Expert Social Media, Marketing & PR Strategist ★ Creating + Building Lasting Impressions for Businesses, Brands & Events
Depends on your target and your strategies. Are you building awareness or hunting for investors?


Karel Geenen
1
1
Karel Geenen Entrepreneur
Ondernemer met passie voor marketing
The big question is if your customer is actually looking for you product (or not). If this is the case, I suggest you use Google AdWords. If they don't search for you product or are not aware of their "problem" yet, Facebook Ads can be a better choice. However, this also depends on the type of customer you are targeting. If it is more professional and B2B maybe LinkedIn or Twitter ads are a better choice.
Vishal Wadher
1
0
Vishal Wadher Entrepreneur
CEO & President at atmosol
atmosol has generated some great insights into Google Ads vs Google Shopping here

-https://webstore.atmosol.com/google-shopping-vs-adwords

And here is a case study on leveraging Facebook Ads

-https://webstore.atmosol.com/facebook-ads-conversion-tips-for-ecommerce-retailers.html

Hopefully between these two articles you might get better insight into these paid media channels and why you ought to use on vs the other.
michael burack
0
0
michael burack Entrepreneur
president
Will someone please explain the last post to me...:-))
Jean-Marc Thomas
1
0
Jean-Marc Thomas Entrepreneur
Regional Business Director, Key Accounts Asia Pacific at iProspect
Facebook Ads and Google Ads are different, as you are either pulling or pushing your ads in front of the consumers.
With Fb, you may ba able to target the consumers based on their interest and discussions, but are they willing to hear your message.
With Google, you will present your ads when they will be looking for a service or product you might be selling.
So each platform interacts with the consumer at a different stage within their purchase cycle.
They are both complimentary. It all depends on your acquisition strategy and if you are willing to bait them at early stage (getting for sure lower direct sales, but more engagement).
Pierre Bradshaw
0
0
Pierre Bradshaw Entrepreneur
Revenue Focused Digital Marketing Professional
Hi Nishant, I know lots of folks think that social isn't good for B2B but it's not true. I've done several B2B finance related campaigns successfully via social (over $50mil rev generated) as well as as much via standard PPC Google/Bing.

For a startup I'd say social is a great way to go. The initial costs are relatively cheap. It's amazing for branding and telling your story also. It also makes it fairly easy to create your remarketing/retargeting audiences for other platforms.

The way you would think about it is totally different than a PPC strategy though. On Adwords, (Search and GDN) you are creating a pure ad most of the time. On social you are telling a story, discussing a solution to a pain point or some other way that connects to the viewer.

If you create the right kind of creative, preferably video, you will be able to generate clicks views for as low as low as a half a penny each and then be able to remarket to those viewers. You can get the clicks down to the 15 to 30 cent range also to get them to your website where you should be entering them into the signup funnel, capturing the email and also dropping the retargeting pixels on other ad platforms you might use.

Now, I don't know the price points of your service, if your offer a trial or if it's some other model but the methods of customer acquisition isn't usually dramatically different.

After a relatively cheap spend on Facebook (or Youtube) you should have set yourself up for easier advertising on all the platforms while generating money and also testing your landing pages to be ready for a larger scale ad spend.

Oh, and if anyone is wondering, the actual CPA (for the full sale) via social is usually cheaper than via Adwords initially. It takes a much larger spend for testing to get it to a competitive level if you go with Adwords first.

But hey, YMMV. Good luck with it whichever way you decide to go.

PS: Don't overlook native ads. With a content strategy it might be cheaper than everything else. Don't try it on your own though. Hire someone for that.

FYI: Linkedin is great but the scale isn't close to Facebook's yet. The quality is magical but it is more expensive for the handfull of clients you'd get. If you are looking for the first small batch of customers to get you into the game for funding then it is possible to get that amount from Linkedin with less of a learning curve than Facebook or Youtube.
Ilya Stametau
0
0
Ilya Stametau Entrepreneur
Senior Software Engineer at HubSpot
AdWords is for targeting intent, social networks are for targeting people. See where you can get traction first and take it from there.
Join FounderDating to participate in the discussion
Nothing gets posted to LinkedIn and your information will not be shared.

Just a few more details please.

DO: Start a discussion, share a resource, or ask a question related to entrepreneurship.
DON'T: Post about prohibited topics such as recruiting, cofounder wanted, check out my product
or feedback on the FD site (you can send this to us directly info@founderdating.com).
See the Community Code of Conduct for more details.

Title

Give your question or discussion topic a great title, make it catchy and succinct.

Details

Make sure what you're about to say is specific and relevant - you'll get better responses.

Topics

Tag your discussion so you get more relevant responses.

Question goes here

1,300 Followers

  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
  • Name
    Details
Know someone who should answer this question? Enter their email below
Stay current and follow these discussion topics?